How Would You Improve This Tweet?

[LowPrices.uk]

Hi Guys

I am looking to improve my Twitter performance. I run the site LowPrices.co.uk. It's an affiliate site, which means I can promote a very large range of products. The problem I have, is how do I create interesting Tweets that will engage users, when a lot of the products I am trying to promote are quite mundane. For instance, here I have a Tweet promoting mens business shirts:

https://twitter.com/lowpricesuk/status/600635596395180032

Do you think it is unwise to create Tweets like this, as the vast majority of people on Twitter won't be looking to buy a mens business shirt at any given time, and might cause them to unfollow. If so, how would you create this Tweet differently, and how can I change the Tweet so people won't decide to unfollow?

Thanks for your advice.

 

[InternetMarketingPlatinum]

What does your testing say?

 

[Scott@KarmaContent]

The problem is that people don't go on Twitter to buy shirts (or anything really).

You could make the tweet more engaging by asking a question like "What does your shirt say about you?" or something like that, but the problem is when people are clicking through to your site, all your page is effectively saying is 'Here are some places you can buy shirts'.

 

[Paul Murray]

The tweet itself is very 'advertisey' and not engaging or exciting. Maybe gather up a collection of items into an outfit and put together a blog post or infographic type image that displays them all together and gives links to where you can buy each individual item.

Twitter probably isn't the best place for this as it's not very conversational, but you could have better luck sharing this sort of content on Pinterest.

There's actually an advert I keep seeing on Facebook that does something similar, basically it's a photo of some items of clothing presented nicely with a headline along the lines of "The secret to dressing well" or something to that effect that is essentially a direct link to their e-commerce store.

It worked, I clicked the link but was somewhat frustrated to find out I wasn't actually going to learn the secret to dressing well...

 

[LowPrices.uk]

OK, so what you guys are saying is switch it from a straight sales message to something that adds a bit of value, right? You're saying I need to provide say a dressing well guide, and then discreetly advertise on that?

As a second question, do you think pages that just give "The best shops for ..." and a list of relevant shops, have some sort of value? Personally, I think that they do, in that if I was buying a business shirt, I would find this page useful, as I could quickly look at different retailers. What do you guys think?

Thanks

 

[NickGrogan]

As a second question, do you think pages that just give "The best shops for ..." and a list of relevant shops, have some sort of value? Personally, I think that they do, in that if I was buying a business shirt, I would find this page useful, as I could quickly look at different retailers. What do you guys think?

Maybe, if there were" the best shops for...", rather than just some shops that will give you affiliate links, and you had some kind of credibility relating to the product.

For example, "5 of George Clooney's favourite shirts" has value, would get retweeted, shared, and possible lead to sales.

"5 of Low Price's favourite shirts", not so much.

 

[TomRoberts]

The problem is that people don't go on Twitter to buy shirts (or anything really).

Generally found this to be true. However, people love Twitter for a free giveaway.

Say that you're giving away 5 limited edition signed T Shirts of XYZ - RT/follow/drop your email to be in with a chance to win - that will cause a bit of commotion.

You then give the prizes out to the lucky winners. But what about the rest of the entrants? They get a 20% off exclusive voucher on their next purchase, just by taking part.

Seen this tactic used to great effect.

 

[CraigGriffiths]

Generally found this to be true. However, people love Twitter for a free giveaway.

Say that you're giving away 5 limited edition signed T Shirts of XYZ - RT/follow/drop your email to be in with a chance to win - that will cause a bit of commotion.

You then give the prizes out to the lucky winners. But what about the rest of the entrants? They get a 20% off exclusive voucher on their next purchase, just by taking part.

Seen this tactic used to great effect.

Then you also get to build a list to sell to further down the line and notify of new products and offers - great idea!

I get my clients to do this with great success.

 

[Scott@KarmaContent]

Generally found this to be true. However, people love Twitter for a free giveaway.

Say that you're giving away 5 limited edition signed T Shirts of XYZ - RT/follow/drop your email to be in with a chance to win - that will cause a bit of commotion.

You then give the prizes out to the lucky winners. But what about the rest of the entrants? They get a 20% off exclusive voucher on their next purchase, just by taking part.

Seen this tactic used to great effect.

Problem is this is an affiliate site. I wouldn't have thought that it would be possible/cost-effective to do this.

 

[TomRoberts]

Problem is this is an affiliate site. I wouldn't have thought that it would be possible/cost-effective to do this.

True, you are eating into your cut. However, with something like shirts, where you can up/cross-sell or re-sell later down the line, might be worth taking the initial hit to build up your database in the long run.

 

[RPower]

Try and inject a bit of personality and humor into your tweets - don't be afraid to be a bit tongue in cheek.

As a consumer, I'd engage with a brand who made me smile on Twitter more than a serious one.

 

[SearchEngineOptimisation]

Hi!

Our advice would be to go right back to the drawing board. Whilst you are using techniques such as hashtags, links to your website and images this is only the tip of the iceberg.

You need to focus on what the twitter users want to see, your tweet (unfortunately) doesn't stand out, it simply contains a lot of hashtags and a short statement.

View twitter as a way to engage with other people, an opportunity for a conversation. There's no reason for anyone to click on that link or to engage with you using this type of tweet.

The post appears as though you are thinking of Twitter as a search engine and using hashtags like keywords, Twitter isn't to be used like this, as it's users a savvy!

Ask a question or engage with someone else rather than having a one way conversation or throwing a statement out on to the twittersphere.

 

[StevePoster]

Don't make your tweet looks like an advertisement or forcing someone to buy. Instead use your tweets just like interacting with them by posting not only interesting but also a guide that will benefit the targeted users. Which means its more on building relationship with the users.

 

[HazelC]

You tweet is an advert, not a tweet!

People don't watch tv for the adverts and people don't go on twitter to be sold too, it's about socialising and chatting - no talking at people.

More than 3 hashtags look spammy so try and have less than 3, and keep them relevant - eg: brand name, type of clothing, etc - I wouldn't recommend the hashtags job or career.

If you're trying to get people to come to your website why not write blog posts that are engaging, like someone said 'what does your shirt say about you', or what shirts to wear with pinstriped trousers, which ties go with which shirts and such like - stuff people are interested in reading, instead of broadcasting messages?

(sorry if that felt like a telling off but that tweet literally hit all my sore-points)