How to win the new 'Another way to buy' box on Amazon?

[GJ_seller]

Hi, On Amazon I've noticed a competitor winning a new 'Another way to buy' box. Does anyone here know how you get this box? I'm guessing it's a paid-for feature but I can't find out much about it anywhere? I have a screen-shot showing the box but I can't see a way of adding a photo here.

 

[Paul Carmen]

Don't guess, a quick Google search will tell you how it works & the criteria required as a seller to get it.

 

[Ozzy]

Winning the Amazon "Buy Box" (the featured offer) involves excelling in seller metrics, offering competitive pricing, maintaining ample in-stock inventory, and using Fulfillment by Amazon (FBA), as it's a key part of the algorithm.
Other factors include low-order defects, fast shipping (Prime), and high seller ratings.

You also need a Professional Seller Account, consistently good performance (low cancellations/defects), and to keep prices competitive (including shipping) to get Amazon's algorithm to rotate the box to you.