Set up a standard template that goes to the customer each time you get an enquiry and after that, one that will follow-up with a 'reminder' that they enquired (autoresponder is the technical term).
In terms of content, just a thank you for your enquiry we are dealing with your request and will respond with a quotation within the next 24 hours kind of thing normally works. It really depends on the type of business as to how personal you want to make it.
Good luck.
In terms of content, just a thank you for your enquiry we are dealing with your request and will respond with a quotation within the next 24 hours kind of thing normally works. It really depends on the type of business as to how personal you want to make it.
Good luck.
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- Original Poster
- #7
It should match your web site tone. It has one even if you do not realise it.
Try to be very clear in your reply - does it tell the customer what they are asking. Re-read it before hitting send.
You may want to try and word it so there is an encouragement to buy.
Don't use humour - sadly - it can go wrong unless you decide that you are prepared to accept the downside.
If you refer to things on your website put the url in as a hyperlink so the customer can click and go there.
Try to be very clear in your reply - does it tell the customer what they are asking. Re-read it before hitting send.
You may want to try and word it so there is an encouragement to buy.
Don't use humour - sadly - it can go wrong unless you decide that you are prepared to accept the downside.
If you refer to things on your website put the url in as a hyperlink so the customer can click and go there.
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- Original Poster
- #8
It should match your web site tone. It has one even if you do not realise it.
Try to be very clear in your reply - does it tell the customer what they are asking. Re-read it before hitting send.
It can be well worth adding to the title or changing it. Adding if the customer has chosen it themselves - changing if the web site sets this for you via an enquiry form.
So xyz becomes xyz - something here that makes it more meaningful and useful - company name here - your and theirs maybe - sometimes adding started date can be useful. Helps you and them spot it as non spam and to know what is is about. As opposed to something like - sales enquiry!
You may want to try and word it so there is an encouragement to buy.
Don't use humour - sadly - it can go wrong unless you decide that you are prepared to accept the downside.
If you refer to things on your website put the url in as a hyperlink so the customer can click and go there.
Have a hyperlink in your signature so that they can quickly go to the web site.
So there you go - there can be more to it!
Good luck.
Try to be very clear in your reply - does it tell the customer what they are asking. Re-read it before hitting send.
It can be well worth adding to the title or changing it. Adding if the customer has chosen it themselves - changing if the web site sets this for you via an enquiry form.
So xyz becomes xyz - something here that makes it more meaningful and useful - company name here - your and theirs maybe - sometimes adding started date can be useful. Helps you and them spot it as non spam and to know what is is about. As opposed to something like - sales enquiry!
You may want to try and word it so there is an encouragement to buy.
Don't use humour - sadly - it can go wrong unless you decide that you are prepared to accept the downside.
If you refer to things on your website put the url in as a hyperlink so the customer can click and go there.
Have a hyperlink in your signature so that they can quickly go to the web site.
So there you go - there can be more to it!
Good luck.
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How specialised is what you do? (i'm a bloke - what do i know 
)
Can you set yourself apart from the competition with a phone call?
If so, then make the call.
If it's a simple enquiry with no other contact details, then a simple covering e-mail with the info below your signature will do it.
Dear / Hi / etc - but try to personalise it - whatever you are comfortable with.
Stay with the same tone as your website - friendly, bespoke service (as others have said).
Try to avoid attachments - an over zealous anti virus or spam filter might get in the way.
Add hyper links to your e-mail - but make them obvious - some people are nervous of clicking on a link that says "click here" with the hyperlink address hidden.
Try to make sure you invite further contact in your message.
(If in doubt, try your local friendly marketing agency - 1lb of sausages should equal one marketing letter)
Are you planning an e-mail marketing campaign?
Recipe of the month perhaps?
If so, get approval to be added to the list.
Adding recipes to the web site won't do any damage for SEO either.
And if you've heard nothing after a month (more or less?), follow it up with another short e-mail.
And when you are too busy to do all of this, you'll be busy enough to get people do it for you
)Can you set yourself apart from the competition with a phone call?
If so, then make the call.
If it's a simple enquiry with no other contact details, then a simple covering e-mail with the info below your signature will do it.
Dear / Hi / etc - but try to personalise it - whatever you are comfortable with.
Stay with the same tone as your website - friendly, bespoke service (as others have said).
Try to avoid attachments - an over zealous anti virus or spam filter might get in the way.
Add hyper links to your e-mail - but make them obvious - some people are nervous of clicking on a link that says "click here" with the hyperlink address hidden.
Try to make sure you invite further contact in your message.
(If in doubt, try your local friendly marketing agency - 1lb of sausages should equal one marketing letter
)Are you planning an e-mail marketing campaign?
Recipe of the month perhaps?
If so, get approval to be added to the list.
Adding recipes to the web site won't do any damage for SEO either.
And if you've heard nothing after a month (more or less?), follow it up with another short e-mail.
And when you are too busy to do all of this, you'll be busy enough to get people do it for you
Upvote
0
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