How to rank better for keywords...

[HostXNow]

How to rank better for keywords that are already doing quite well for your site (within first 100-200 results on Google)?

I put around 100 related keywords for my site into a rank checker and found a lot of them show under first 100 results for .co.uk Google search engine. Some rank way better than others, of course.

But what if I want to rank for some keywords over others so I can get better sales for service/product that I know sell better?

I used to use all those directory submissions, manually exchanging links for different sites back in the day and it didn't really do much, at least not in the short-term. I don't even think doing that helps anymore? It seems to be more about the content on the page. I think this because I see some competitors pages rank over mine and yet no one is linking to their content, just their content rambles on about something that I could have summed up in a paragraph or two which I think is better because people don't have much time to read massive articles. Or maybe I just need to ramble on more on my pages? Maybe I really do need other related businesses to link back to us? But let's say for example that it was my customer's who linked back to us and they did this from their website which would all be hosted by around 4-5 different IP ranges, would that still help?

Just brainstorming here.

PS I'm not a total noob at SEO as I can get pages to rank, but then pretty much anyone can do that. What I don't know is the best way to rank pages within those first 10 results which is much more effective.

PPS just for a quick test, can anyone find out which are the top keywords we rank for? No doubt they might be totally different to the ones I have...

 

[fisicx]

How to rank better for keywords that are already doing quite well for your site (within first 100-200 results on Google)?

Relevant content, internal navigation, breadth and depth on your site, more relevant content, be useful, interesting, informative and authorative.

Sort out your page titles. I doubt anyone searches for 'cPanel Hosting - Fast & Reliable With 24/7 Support | 100% Cloud'. In any case, you don't even appear on the first 4 pages for 'cPanel Hosting'. That how unimportant Google thinks you are.

 

[Paul Carmen]

As fisixc says, the starting point is content and having the right content in place for what you are targeting.

Essentially you should be looking at it the other way around; e.g.: -

• What services/products do I offer
• Are these what customers want
• If so, what do they search for to find these products/services

Looking at your site the content is very short in many cases, you do rank for some relevant search terms but these are fairly low volume.

You also seem to have an internal linking strategy that's a bit odd, as an example there are lots of pages with service type content that aren't in the site menus. This is missing a trick regards internal link building, as if these pages have few internal links Google will think they are not very important to your site.

The final worrying thing for your site is the backlinks, you've lost some high quality links recently, but there are also a couple of historic dips in traffic, which potentially suggest an algorithmic penalty from a previous Google update. Looking very quickly at the backlinks, there's some from non UK (maybe Chinese) sites, these could be fine, but might be an issue and may need investigation and to be disavowed in GSC.

It would be worth reverse engineering your services and on page copy. Researching and picking the key search terms for each hosting service and then coming up with decent quality copy, with relevant titles, meta descriptions, h and alt tags to target these well.

Then review how these fit into your site taxonomy to add links via the menus and other areas of the site internally, with relevant anchor text.

Only after you've done all this is it worth thinking about offsite link building and the next stages of SEO work. As if you don't start with the basics right, you'll struggle to rank well organically.

 

[HostXNow]

Thanks for the feedback guys.

Yes, I noticed a lot of the ones we do rank for are mainly for subpages. Not many keywords rank for the homepage itself.

The reason I tried to rank for cPanel Hosting for the homepage is that all of our services are powered by cPanel.

I will create a subpage with a copy for cPanel Hosting and link to it properly as you mentioned.

I have been checking some SEO tools and find out quite a lot of interesting information that I will be looking into.

I will be checking everything you guys said in detail. A lot to think about that I never thought of before to be honest which is to be expected because I do not deal with such things on a day to day basis like the SEO gurus do.

Once again, will look into all of this. If anyone has any further information to add in the meantime please do.

It would be good to know of any SEO tools you know of that help the site owner target the best keywords, etc. I know a few but the ones you know of might be better.

 

[fisicx]

The reason I tried to rank for cPanel Hosting for the homepage is that all of our services are powered by cPanel.

But Bob the Builder is going to be searching for 'wordpress website hosting'. Or more likely Bob the Builder is going to get his website designer to sort out hosting for him and they are going to use the same company they always use.

The chances of you ranking for anything useful are going to be difficult unless you have the same marketing budget as 123reg, godaddy, 1and1 and so on. So you need to try something different. Maybe focus on 'UK wordpress hosting' or 'low cost uk vps'. No point in chasing keywords that are difficult and expensive to obtain.

 

[Paul Carmen]

With the market you're in, you need a proper marketing/copy strategy and plan, based on analysis of the competition as well. It's very very competitive and you will not outrank the big budget competition without a plan and budget. If that budget is much lower than theirs, it will be an alternative strategy looking for gaps/easier to rank customer searches.

It's not about saying the homepage doesn't rank but sub-pages do, so I'll create a new sub-page. That has knock on effects and may be worse; e.g. does that then mean you need to 301 redirect the old page to it, do you update all links elsewhere on the site, what about external links to your existing pages?

You need to step back and plan, you're battling in an industry that will be using SEO and content/copy experts to rank their sites. It's about creating a content plan and site hierarchy based on customer, keyword and market research. There are good tools to do this but they're all paid and require a mixture of tools often, plus knowledge to get the best out of them.

As fisicx says, it's the less competitive stuff that you may have a chance with, but you need to identify these. Unfortunately the terms he suggests, and their variants, are massively competitive and dominated by the international players he mentioned and big UK players like TSO host.

 

[UKSBD temp]

Spend less time in trying to rank for things and more
time posting in places like this where people may be looking for hosting, designers, developers, etc.

 

[StevePoster]

Focus on the content page not in keywords because your target users prefer the needed information and benefits from the site page.

 

[AMSUSER]

First understand your website what type of services or products you offer. Look at your competitors keywords for which keywords they are ranking for. Know who are your target audience and locations. Once you are done with this then start doing keyword research.
Select keywords which are relevant to your website services and products.
Also make use of location targeting keywords.

 

[HostXNow]

It's all good. Been following Neil Patel and Brian Dean lately too. Learnt a lot from them. Will keep at it.

 

[Leonardo Gonzalez Dellan]

According to me Guest posting is going to be the game changer for you.