HOW to promotion E-business offline

[philipmoll]

How do you do to promote your online business offline? brochures, flyers, newspaper ads????? or other ways???
Any advice is appreciate!!

 

[Richard green]

I have helped many business achieve success. It all depends on the target market. For example, I helped launch a womens fashion website in febuary 2010. The best thing for this was flyers given out by hot promo girls on the high streets.

 

[hassaan.zuberi]

I think if you are based on a product a services. Design calendars, T-Shirts or other form of marketing gimmicks that are popular in your area. Add a scratch card with each one of them saying 5 to 15% discounts. This will track each campaign as well as give results. Make sure they reach to the current audience as that is the only catch.

 

[quikshop]

I have helped many business achieve success. It all depends on the target market. For example, I helped launch a womens fashion website in febuary 2010. The best thing for this was flyers given out by hot promo girls on the high streets.

Its an expensive business building brand awareness for a purely online retailer in the real World. Even the most successful only advertise at specific points of the year, i.e. pre-Christmas, just before the summer hols and other peak spending points.

Can your marketing budget be more affectively spent online? I suspect it can unless you are providing a local service or have an unlimited budget

 

[BrightIdeas]

I have done the following:

- PR (contacting industry magazines and local newspapers) - highly effective for me

- Dropped off flyers (nice postcards) to related local businesses - didn't do high numbers, but maybe only worth doing if you can do a lot. I didn't find this worth doing personally, but probably haven't done enough to really say if would work or not.

- Promo codes - put in letters with promo codes with orders to encourage repeat custom - some sales

- Special discounts for people I know, employees of certain companies - got 2 sales so far, so hardly brilliant, but cost nothing to do, I suppose!

- Magazine advertising - only placed 1 ad so far, and don't think I got much back from it. V hard to measure - which I don't like

Obviously, most of my promotion is online tho.

 

[BrightIdeas]

Oh, is this to promote your wholesale business (the one in your sig)????????????????

 

[MuffinMan]

What to use:

- Flyers

- special discounts for certain groups.


What to avoid for a website promotion:

- SMS (will be seen as spam)

-Posting links in forum like this

 

[philipmoll]

Oh, is this to promote your wholesale business (the one in your sig)????????????????

we are not in the wholesale business in the real world. That's the point we need to promote it.