how to promote my website

[ianhaney]

Hi

my website is a on line website selling a wide range of products and was seeing if any one knows of any other ways to promote my website

I currently advertise it on Facebook and is on Google

pm me for my website address as cant post it on here yet until made 15 or more posts

I was thinking of designing some leaflets and delivering them to houses near to myself

Any ideas would be great

Thanks

Ian

 

[B&H Digital]

If it's something that will mainly appeal to your local area, then the leaflets may work (although the conversion rate could be quite small). But if it's something that you're aiming at the majority of the UK for example, then you need to find a way to target them. Online advertising could be a start - make sure your site is nicely designed before though, I'm sure it is!

Good luck with the website

 

[ianhaney]

yeah I was thinking the leaflet way as I mainly sell childrens products and there are quite a lot of families around myself, ideally would be nice to target the whole of UK but is just reaching out to then somehow that's why I use Facebook to advertise to reach out to them, when I do advertise my site on there, I do get quite a lot of visitors but not many sales

If you could private message me, I can give you the website address for you to have a look and see what you think

Thank you for the reply B&H Digital

 

[Uwe (Invoiceberry)]

Hello,

Google Adwords:
Try to find the best keywords for your products. E.g. what would someone type into Google when looking for your specific childrens products?

Facebook Ads:
Try to use as many filters as possible to be more niche and target your potential customers. Set the location to "UK", add as interests "children", etc. Maybe only target women on Facebook as they might be more likely to buy the products for their kids?

Children websites/blogs:
Try to contact websites and blogs which have information for parents. The newest children products, health and safety advice, children food, etc.
Either advertise on their website/blog or ask them to write about you?

SEO:
If you don't have a blog yet, start a blog and start publishing articles from time to time. Anything related to children, your products or mums-to-be should be helping.

Best,
Uwe

 

[DesignsOnline]

Dont overlook using Pinterest.
It is perfect for promoting ecommerce websites.

 

[ianhaney]

Hi UWE

I have contacted a childrens website to see if I can advertise my website on theirs just waiting for a reply and also gonna try and start a blog as well and also regarding facebook, how do I just target women on there, is it easy to do

 

[ILilja]

I also recommend that you do some email marketing. If you're new to this, Copyblogger have some really good tips that should get you started: http://www.copyblogger.com/email-marketing/.

I agree Pinterest could be a good place to advertise, as most users - by far - here are women (I'm just guessing that your main customer segment is women?).

When you say that you advertise on Google, do you mean you are doing PPC as well organic SEO? Anyway, you should be doing both.

Good luck on your webshop!

 

[ianhaney]

I have sent a request for pin interest and will have a look at the link as well, thank you

Sorry on Google, I just do the organic SEO

The PPC, is that the adwords

 

[ILilja]

PPC is Pay-Per-Click advertising, and yes, that includes Google Adwords.

Copyblogger have a really nice article on that too: http://www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works/ which could be really useful, if you are just starting up your PPC.

Good luck!

 

[JMRidley]

We tried Facebook but really poor results - lots of clicks but absolutely no sales. I don't think Facebook users are in buying mode when they are on Facebook.

 

[ianhaney]

that's all im getting really JMRidley lots of clicks when I post my site on there but no actual sales, I agree people just wanna chat and play games on Facebook, that's why I need to find another angle to come from, I have approached mums to be forums and parent forums and see if that works

 

[Nuno]

many ways online to promote, pm me and i shall share what i know

Why can't you share with the rest of us? Isn't that what forums are about?

 

[ianhaney]

Just sent a pm to you Steve

 

[JakeBhatt]

Google Adwords is really good, but your paying for the advertisements - it also allows you to target your local area.

Facebook ads dont seem to be having much effect. Id put more money towards Google ads rather than fb..

Maybe you could do more SEO for your site and target it more towards your local audience.

 

[JohnGeek]

Google and Facebook are the best places for the website promotion.

 

[BusyVids]

Hi Ian,
People will always search the internet, with the majority using Google, to find local regional and national products & services, so you need a strong presence on Google. Adwords is okay but you really need to get your head arround the Quality Score issue if you want to get a good ROI. Many "newbies" to Adwords have lost big time. To get your message out create a blog, send out press releases and articles. Certainly try Facebook & Twitter but you need a big fan base to start with. Or try video marketing. Create a video ad and post it on Youtube. Google loves video, everyone loves video.

 

[IzzoNet]

Hello,

in order to promote you website, you will need to do the following:
-write useful content with links inside to your website
-build links
-use social media like facebook, twitter, etc
-use google ads

if you'll combine all of these methods, you will be able to promote your site.

i hope i helped, wish you the best!
good luck!

 

[mycrazydeals]

Hi Ian,

Have you ever heard of Banners Broker? They are an internet advertising broker that buy, sell and advertise your product or niche on the correct sites where people that are interested in your product would go to buy.

You pay them to advertise for you and they do all the work for by putting banners on lots of sites for you, plus you would make an income back yourself.
The company are now in 110 countries accross the world and are growing fast, what companies do you know that will do all the work for you and also pay you a percentage back.

If you have and questions email me at paul dot lycett at live dot co dot uk

Kind Regards
Paul

 

[JMRidley]

Thank you for that bit of self promotion Paul!

 

[LeAnn79]

You may also start blog posting. Content marketing will always provide you the traffic, content is the key. Social Campaigning is also good for online marketing. If you need a professional helpers try using affiliate program: http://www.bummarketingmethod.com/

 

[MartCactus]

To promote your web site, and if you that it should be in search results, you need to have some of the beck links too. SEO can help in it.

Works good SEO if not like Yoda you speak.

 

[Jayser100]

Get a good book on SEO - the 'For Dummies' book is excellent - and read it thoroughly. It will truly open your eyes to what you can do without spending loads of money on banner and pay-per-click ads, which just flush your cash down the drain.

The best internet marketing is that which puts you on page one of Google for key search terms. Nothing else will match the levels of targeted business you'll get from that.

 

[Liybpg]

Ian,

As a nice addition to your other marketing tools (as stated in previous posts), we are offering a free trial of our advertising (with several hundred £). Please send me a PM if you are interested, I can talk you through it in more detail.

Regards,

Peter

 

[seowise]

Works good SEO if not like Yoda you speak.

Ha-ha, speaking of Yoda
9 Inbound Marketing Lessons Master Yoda Taught Me

 

[towelradiatorstore]

We are currently using facebook, twitter, blogs, etc. Looking at the amount of coverage that each one receives, I would say that facebook is the most successful. But also looking into Pinterest.

 

[yourmajesty]

The truth is wordpress backlinks and quality backlinks at that take either a lot of time and money. The best businesses out there are ones built on hype. I created a new business that was talked about in forums and people were buying my products for the hell of it. Like I say all depends on the uniqueness of your business.

 

[davidmiller23]

PPC is not doing great these days...Try organic SEO that can help you.

 

[LeAnn79]

Most useful is to promote your website through social networking sites like facebook, twitter, youtube and other video sharing sites. Facebook is one of the largest traffic generating websites in the world.

 

[Nuno]

Getting traffic from social media sites doesn't mean getting conversions. IMHO and experience, social media traffic has a lower conversion rate than other sources of traffic.
(Admittedly this changes if you are in a very social niche yourself: self published book promotion for instance).
Social media might have a background 'brand building' effect but I'd suggest a startup micro business might more profitably chase conversions rather than using scarce time and resources chasing 'profile' and second rate traffic.
(Obviously I'm from that school of thought which thinks conversions are more important than traffic.)

 

[antropy]

Here are some quick overview of online marketing methods: http://www.antropy.co.uk/blog/quick-overview-of-online-marketing-methods/

Hope it helps.
Paul

 

[p@pillon]

I know from my own experience that SEO is a good way to promote a website. It's not hard but very efficient in the same time.

 

[Ste Hughes]

Look at what the big guys like Amazon/play/ebuyer do - daily product blasts by email to previous customers.

"deal of the day" kind of things would really get people buying again or even just looking around your website again.

On the your pages be sure to have a related products feature - this really keeps peoples attention and keeps them on your website for longer. You would be amazed at the power of this single feature.

 

[Tech4Homes]

I've just started playing with Google AdWords for my site, had a fair few hits over the past few days, my organic SEO seems to be okay and I do get a few hits without paying each day too. Sales are quite low at the minute though so only time will tell!!

Other than that it's the usual Facebook, Twitter, Blog etc... definetly worth having but not much use until you build a big "following"!

Same for e-mail, definetly worth doing weekly email with the latest products and offers, but again you need a list of people to e-mail first. I guess word of mouth, seo, adwords and other paid advertising oh and a lot of patience, is the way to start...

 

[r2b2]

i recommend online marketing. if you wish market using leaflets there must be some call to action thing on it. A discount or a coupon would do wonders. what about these online websites offering coupons. try these. other than that pinterest, regularly updating your fb pages, weheartit and stunble upon should be good

 

[rockingdeals]

You can promote your business or website by Online marking , Pay-per click advertisements and sell your products through daily deal websites.

 

[cheathcote]

You could try

Newsletters - build a list from customers that have already ordered
Affiliate marketing
Social media - follow and interact with children related businesses and organisations
Online PR - send press releases to any relevant online publications, offer products for review to bloggers
SEO - optimise the website pages for products which appear on them, then build links by blog commenting, forum commenting, registering with directories and guest posting and writing articles for relevant websites

Hope this helps

 

[lexylex]

You can attend Networking events where you can partner up with other people who may supply a good or service to a target market you are trying to acquire. They may have a product or service with no similarity to what you are doing yourself, but they may have the buyers and contacts to help you succeed.

Good luck and I hope this helps.

 

[Deleted member 158328]

Another method worth trying is joining relevant forums. Make sure you don't blatently spam the site though, but if you engage in subjects that you have a knowledge and interest in it's amazing how much business you can get.

I agree totally on what's Google Adwords - you can spend a lot of cash and get no returns. I've found it's more viable to put ads on websites by dealing direct with the sites owners.

 

[Londinia]

Use the power of video. Create one or more engaging videos and post them on Facebook, Youtube and Vimeo. People love watching videos and often prefer it to reading text. Think about what your customers like and what they would be interested in viewing. Make sure your videos are short, no longer than 2 1/2 minutes and of high quality. There is nothing more off putting for the customer than a quickly created video in bad quality.
You should also include your videos on your website. This will increase the time your visitors spend on your site and very likely increase your conversion rate.

 

[Comm100]

You can try Pinterest, I like it. Besides, you can submit your site to some directory websites. Hope helpful to you.