how to post booklets to public
- Thread starter Robodine
- Start date
H
harvey_harvey
I quite like that idea. I bet it would work well with a Pizza delivery shop advertising their menu or a local business directory or something along those lines - may be not A5 size, maybe more 'pocket' or 'credit card' size - but yeah, used the right way that it a good idea. Something I've never seen, quirky, original - good luck with that, let us know how you get on!
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it is a good idea, but not many people these days have fridge doors on display
i know in our house we have a "blanking door" which matches the doors that arent actually doors, ie: wood infront of the fridge door
we stick all our magnets to the boiler in the kitchen which again is boxed away behind matching wooden doors
just to throw a curve ball into your argument incase you hadn't thought of that
i know in our house we have a "blanking door" which matches the doors that arent actually doors, ie: wood infront of the fridge door
we stick all our magnets to the boiler in the kitchen which again is boxed away behind matching wooden doors
just to throw a curve ball into your argument incase you hadn't thought of that
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U
Urban Publications
Ok, you are going to be printing off 10,000 booklets in South Africa with a magnet on the back of the booklet so I can stick it to my fridge.
Have you taken Your YPP (yeild per page) into consideration, the cost of getting 10k booklets printed and delivered from SA with a magnet would put your YPP up and make it unattractive for the said restaurants etc to place their menu inside the booklet.
I live close to the City Centre and the amount of menus I get through my door really does pee me off, I must admit having them all in the same booklet would help reduce that, but to me that is all it will do. I never use the menus that come through my door,
Are the booklets going to be filled with restaurants or will you be putting fast food chains in their too, I have noticed the more upmarket michelin star restaurants in our area do not need to advertise or have their menu posted through my door. In fact thinking about it not many restaurants post their menus, just Pizza and Kebab houses.
If it is fast food then most people will be stuck in their ways and have the pizza place they like, the kebab house they prefer the cilli sauce from etc etc, so i am now asking myself why would I want to stick 30 different menus on my fridge when I know the phone number to the best one and know what I am going to order when they pick the phone up.
We have just carried out Market Research into something not far from yours, we had 290 responses from the survey we put out and a massive 37% were sick of junk mail through their door.
So in theory 37% of people are not even going to look at it just file it in B1N, 3700 booklets is not to be laughed at.
I am sorry if I keep bouncing around, to different subjects, dont want you to make the same mistakes as us.
Have you approached a batch of Restaurants in your area and are they all happy to have their menus all in one place.
How often will these be distributed, mthly, bi mthly qtrly etc etc.
If they are qtrly are you pricing it so you can survive on 1 booklet lasting you 3mths
Have you thought about what your CPM "cost per thousand" figure is for the restaurant to place an ad.
Delivery, I would suggest to use the TNT Royal Mail and this will give you postcode targeting, to the areas of people that may use the menus, it wont be broken down to 10k homes with your target market in, you could do it that way but again you have to look at your YPP and if you wanted the 10k to go specifically to people who use the menus your YPP would go through the roof and no advertiser would be willing to part with this sort of money to go in a book with another 20 menus.
If you are using Royal Mail, TNT and you are getting the booklets shipped in from overseas, these companies need payment and plenty of lead time and the booklets will have to be at their depot at a certain time, miss that window say bye bye to your delivery until they can slot you in again, which would normally be 8 weeks down the line.
Using distribution comapnies is all well and good, but sorry distributors, you have to think about how many are going to end up in Auntie Sandy's bin saying they have been posted.
How will you measure it success?
Have you thought about this, your advertisers will want to know.
What is your USP
How many pages will it be
I could go on but I think I have given you enough to be going on with.
Hope it helps
Have you taken Your YPP (yeild per page) into consideration, the cost of getting 10k booklets printed and delivered from SA with a magnet would put your YPP up and make it unattractive for the said restaurants etc to place their menu inside the booklet.
I live close to the City Centre and the amount of menus I get through my door really does pee me off, I must admit having them all in the same booklet would help reduce that, but to me that is all it will do. I never use the menus that come through my door,
Are the booklets going to be filled with restaurants or will you be putting fast food chains in their too, I have noticed the more upmarket michelin star restaurants in our area do not need to advertise or have their menu posted through my door. In fact thinking about it not many restaurants post their menus, just Pizza and Kebab houses.
If it is fast food then most people will be stuck in their ways and have the pizza place they like, the kebab house they prefer the cilli sauce from etc etc, so i am now asking myself why would I want to stick 30 different menus on my fridge when I know the phone number to the best one and know what I am going to order when they pick the phone up.
We have just carried out Market Research into something not far from yours, we had 290 responses from the survey we put out and a massive 37% were sick of junk mail through their door.
So in theory 37% of people are not even going to look at it just file it in B1N, 3700 booklets is not to be laughed at.
I am sorry if I keep bouncing around, to different subjects, dont want you to make the same mistakes as us.
Have you approached a batch of Restaurants in your area and are they all happy to have their menus all in one place.
How often will these be distributed, mthly, bi mthly qtrly etc etc.
If they are qtrly are you pricing it so you can survive on 1 booklet lasting you 3mths
Have you thought about what your CPM "cost per thousand" figure is for the restaurant to place an ad.
Delivery, I would suggest to use the TNT Royal Mail and this will give you postcode targeting, to the areas of people that may use the menus, it wont be broken down to 10k homes with your target market in, you could do it that way but again you have to look at your YPP and if you wanted the 10k to go specifically to people who use the menus your YPP would go through the roof and no advertiser would be willing to part with this sort of money to go in a book with another 20 menus.
If you are using Royal Mail, TNT and you are getting the booklets shipped in from overseas, these companies need payment and plenty of lead time and the booklets will have to be at their depot at a certain time, miss that window say bye bye to your delivery until they can slot you in again, which would normally be 8 weeks down the line.
Using distribution comapnies is all well and good, but sorry distributors, you have to think about how many are going to end up in Auntie Sandy's bin saying they have been posted.
How will you measure it success?
Have you thought about this, your advertisers will want to know.
What is your USP
How many pages will it be
I could go on but I think I have given you enough to be going on with.
Hope it helps
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- Original Poster
- #13
Wow, yes its a lot to think about. Being a food delivery service I was not thinking of charging the restaurants to place there menu in the book. I will hopefully try to sell a page to property to help offset printing costs. I was thinking of updating the menu quartely. I have had prelim meetings with starbucks, subway, 2 indians, chinese, and chicken takeaway. On the whole the response has been good. All wanted to see what the booklit would look like so I have done the artwork and printed a demo.
My end would come from the fact that
1: I negotiate a 10 % discount from all the restaurants and am the exclusive deliverer of there menu.
2: In the brochure I will have one page I myself will stock eg soft-drinks, ciggs, nappies, milk, sugar. ice cream . etcetc I will also do wine and beer runs to tesoc etc.
3:The price in the brochure will be 15% inflated compared to actual restaurants price.
4:a modest delivery price scaled on distance, that will grow by 50p for each added restaurant. All the takeaways that
I also intend do a breakfast and lunch run for the outlying biz districts.
My end would come from the fact that
1: I negotiate a 10 % discount from all the restaurants and am the exclusive deliverer of there menu.
2: In the brochure I will have one page I myself will stock eg soft-drinks, ciggs, nappies, milk, sugar. ice cream . etcetc I will also do wine and beer runs to tesoc etc.
3:The price in the brochure will be 15% inflated compared to actual restaurants price.
4:a modest delivery price scaled on distance, that will grow by 50p for each added restaurant. All the takeaways that
I also intend do a breakfast and lunch run for the outlying biz districts.
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U
Urban Publications
I am a little confused, you say you want an exclusive 10% discount, then the prices in your menu booklet will be 15% increase on the restaurants prices then charge a delivery fee.
Whats the benefits for me Mr Layman consumer. The person who will be using the menu's, is it just the fact that I can now have a Subway delivered to my house/business with a 15% increase in cost and a delivery charge.
Personally I found the Nappies fags would be more beneficial to me, there is not many services out their that deliver the essentials when I need them, and I would be more inclined to pay the extra service charge for bringing them to my door.
As for the Beer, have you checked that this is legal as you will be supplying Alcohol to the public.
Whats the benefits for me Mr Layman consumer. The person who will be using the menu's, is it just the fact that I can now have a Subway delivered to my house/business with a 15% increase in cost and a delivery charge.
Personally I found the Nappies fags would be more beneficial to me, there is not many services out their that deliver the essentials when I need them, and I would be more inclined to pay the extra service charge for bringing them to my door.
As for the Beer, have you checked that this is legal as you will be supplying Alcohol to the public.
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B
Business Evolution
Hi, just some thoughts:
1. I've seen some address books that are two magnets with a concertina of paper between them. You could print the booklet on there and the two magnets are credit-cars sized and snap together to hide the paper between. this leaves just a small item they could attach to their fridge.
2. Have you done any market research? would people actually use the booklet or do they just search online?
3. have you considered an iphone app or similar?
My biggest tip of course is the market research. make sure you've done exhaustive research into whether people would actually use it.
Good luck!
1. I've seen some address books that are two magnets with a concertina of paper between them. You could print the booklet on there and the two magnets are credit-cars sized and snap together to hide the paper between. this leaves just a small item they could attach to their fridge.
2. Have you done any market research? would people actually use the booklet or do they just search online?
3. have you considered an iphone app or similar?
My biggest tip of course is the market research. make sure you've done exhaustive research into whether people would actually use it.
Good luck!
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- Original Poster
- #16
Well, the idea originally comes from South Africa where there is a company called mr delivery and a few others. I am South African, so I have seen first hand how fantastically it works over there. Now I have done major research into there methods and i wont intend to stray far. The prices in there mag are 30 % higher than listed in the restaurant. Now , the negotiable 10 % is an idea, because here in UK every time I buy from an Indian they always give the old 10%. Also its negotiable, some will, some wont.
Obviously I will need a license, but to only deliver alcohol, I dont.
Obviously I will need a license, but to only deliver alcohol, I dont.
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- Original Poster
- #17
One of the benefits would be every member of your family could order what they wanted at the time. You have a pizza, your son his favorite curry etc etc. Also the restaurant has listed price of 4,25 now add 15 percent .. 4,80. Hardly noticeable to mr layman but essential to my end. Little immoral, but
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U
Urban Publications
Like mentioned I to would concentrate a little more on Market Research, is this type of thing going to work in this country, I must admit the more I think about it the more I like the Nappies being delivered, not sure about the alcohol, you will be getting kids trying their luck order 10 cans of stella you turn up and find a party of 14year olds,
Would they have to pay before you came or would this be on trust.
Another thing to mention is if you want a pizza from one place and curry from another, coming from a true moaning grumpy brit, this will be a logistical nightmare, and if my curry comes cold I am not going to be a happy bunny. And who would pay for your running around, doubt the restaurant will.
I am liking the idea tho, I would try and implement other things that people may need delivering. I am trying to think but we aint use to so much heat over in this country its sending me a bit giddy.
And I am not going to say how successful you would be if Mcdonalds joined you.
Good luck with it all.
Would they have to pay before you came or would this be on trust.
Another thing to mention is if you want a pizza from one place and curry from another, coming from a true moaning grumpy brit, this will be a logistical nightmare, and if my curry comes cold I am not going to be a happy bunny. And who would pay for your running around, doubt the restaurant will.
I am liking the idea tho, I would try and implement other things that people may need delivering. I am trying to think but we aint use to so much heat over in this country its sending me a bit giddy.
And I am not going to say how successful you would be if Mcdonalds joined you.
Good luck with it all.
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D
Draugen
You'd better hope your local McDonalds franchisee doesn't stumble accross this thread then...
I like your idea in theory, in practise I really doubt how workable it is though, many of the reasons why have already been discussed.
My business is fast food, of the type you are looking to offer services to. This service isn't something I'd consider as it means handing over the reputation of myself and my brand to a third party. The things that could potentially impact badly on me and affect my business are numerous:
- What if you deliver late?
- What if the food I supplied arrives cold or is damaged in transit?
- What if other food delivered with mine is sub-par?
- What if the delivery driver is rude to the customer?
- What if you over/under charge the customer?
- What if the customer makes a complaint to you, and you deal with it badly?
- What if you make a mistake when taking the order and pass incorrect information to me?
- What if the local media discover you have delivered alcohol to an underage customer alongside my food?
- What if my food is perfect, but a mistake is made with the rest of the order?
I could go on all night with these. You can give as many assurances as you like that scenarios like those above would not arise, but the possibility will always be there. There are too many opportunities for something to happen that makes me look bad, if I decide to deliver, I'll be doing it myself thanks! That way I know 100% that my customers are getting the product they ordered and the service they deserve!
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U
Urban Publications
I am struggling to get my head around the logistical nightmare on your hands, are these restaurants close together, if not have you thought about a busy Friday night, you are running between 3 food outlets, got to pick up fags and nappies, and 3 more orders are coming in all for different restaurants, and to make it even worse 2 off them now want you to go Tescos for Booze. How long will I have to wait.
Another worry is the other costs involved, you mentioned you were from SA, have you a full english licence, I ask this because your Insurance premium alone would be sky high when you explained the business model, thats if you had a full english licence, wouldnt even like to think what it would cost if you had an SA licence, also with BP creating a new black ocean you know and I know the price of fuel is going to rise very very soon.
And the final worry is that you do all this running around for little income for example
Pizza £3.00
Curry £9.00
Nappies £3.00
Total £15
If you charge 25%, which in my eyes is a little excessive you would make £3.75 to run around 3 different outlets and have them delivered on time, hot and with a smile. Whilst taking wear and tear, fuel, insurance and more importantly a wage into consideration.
I do think you have the basis of a good idea, but you need to reconsider a few things.
Another worry is the other costs involved, you mentioned you were from SA, have you a full english licence, I ask this because your Insurance premium alone would be sky high when you explained the business model, thats if you had a full english licence, wouldnt even like to think what it would cost if you had an SA licence, also with BP creating a new black ocean you know and I know the price of fuel is going to rise very very soon.
And the final worry is that you do all this running around for little income for example
Pizza £3.00
Curry £9.00
Nappies £3.00
Total £15
If you charge 25%, which in my eyes is a little excessive you would make £3.75 to run around 3 different outlets and have them delivered on time, hot and with a smile. Whilst taking wear and tear, fuel, insurance and more importantly a wage into consideration.
I do think you have the basis of a good idea, but you need to reconsider a few things.
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Hello,Sir,
Nice day.
Hereby I introduce ourselves -- Flight International Trading Co., Ltd, as a professional Permanent magnet Products supplier.
We are located in Ningbo which is the bigger seaport in China, so that the freight will be very convenient and fluent.
Our factory is located in the middle of China, Anhui province, because the cost will be lower than coastland, and my office is in NingboCity, nearby Shanghai, for control transport and contact with clients. Our main products included Ndfeb Magnet, Magnetic Assembly, Alnico magnet, Ndfeb Magnetic Jewelry and so on. We can provide all kinds of magnetic products with best quality at the competitive prices with short lead time.
Pls let me know your specific requirements for quotations. Looking forward to long-terms, fruitful and stable cooperation with you.
I think you may be have the supplier now, please kindly to keep my email in your contact list, welcome your inquiry.
Wish you have very good day.
Best regards,
Nice day.
Hereby I introduce ourselves -- Flight International Trading Co., Ltd, as a professional Permanent magnet Products supplier.
We are located in Ningbo which is the bigger seaport in China, so that the freight will be very convenient and fluent.
Our factory is located in the middle of China, Anhui province, because the cost will be lower than coastland, and my office is in NingboCity, nearby Shanghai, for control transport and contact with clients. Our main products included Ndfeb Magnet, Magnetic Assembly, Alnico magnet, Ndfeb Magnetic Jewelry and so on. We can provide all kinds of magnetic products with best quality at the competitive prices with short lead time.
Pls let me know your specific requirements for quotations. Looking forward to long-terms, fruitful and stable cooperation with you.
I think you may be have the supplier now, please kindly to keep my email in your contact list, welcome your inquiry.
Wish you have very good day.
Best regards,
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0
Hi
HJave you thought if magazine distribution with a company.
We are a leaflet distribution business who cover the east midlands but also on occassions can cover other areas. We work with manay companies and we deliver magzines on a monthly basis for a company in peterborouigh and it has proven very profitable for them.
If you would like to know more then visit aaleafletdistribution.co.uk i hope this helpsIf you know ther areas and amounts of biooklets to be delivered we would be more than happy to provide you with a quote.
Adam
HJave you thought if magazine distribution with a company.
We are a leaflet distribution business who cover the east midlands but also on occassions can cover other areas. We work with manay companies and we deliver magzines on a monthly basis for a company in peterborouigh and it has proven very profitable for them.
If you would like to know more then visit aaleafletdistribution.co.uk i hope this helpsIf you know ther areas and amounts of biooklets to be delivered we would be more than happy to provide you with a quote.
Adam
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M
mike.davis
This shouldn't be stated as the last problem, - this is the biggest problem, this is where the idea should be shot down in flames.
Lets be honest here - you will have to have a minimum order to make people not take the mick, and if your minimum order is say £10, that takes out the convenience - most people have a corner shop within minutes of them, not to mention the tesco expresses showing up everywhere.
Say i want a cheeseburger from Mcdonalds a curry from one place and a pizza from another - total cost would be about £10 and you have to travel to 3 places for what - £1.50?
Not to mention the fact that if people don't have much time on there hands - why wouldn't they get a delivery from one of the major supermarkets each week?
We actually had a business like this start up in our area - they added about 30% on everything, but people didn't care - word of mouth swepped and before long alot of people were using them, they went bust within a year - i spoke to the owner and he said there was no way he could cut costs to actually end up making money - he basically went in badly prepared.
It's not fair on you for people to keep saying they like the idea, because obviously everyone likes the idea of being able to have anything delivered at a small cost, but from a business point of view - you won't make money.
Maybe this works in South Africa - maybe there arn't as many corner shops - or arn't as many huge supermarkets offering delivery (not to mention the takeaways everywhere) or maybe they will go bust in a year.
This idea is terrible, don't waste your money.
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