Listen up all those who don't understand how video marketing works, which seems to be most people contributing to this post. Before you all rush off and check your keyword tools again, take note that Google doesn't list many long-tail keywords, usually confining them to 3 or 4 words max. That doesn't mean that longer keyword phrases don't get searched for, it's just that Google don't keep records of them.
Now let's look at one of the video titles I referred to earlier for my friend who wanted proof. "Digital TV Software Engineering Specialists - TV Software Support Service" was one of the actual video titles, and so why so long? Because if you break it into any number of phrases using any combination of these keywords you'll get multiple chances of showing up on page one in several Google search page results.
For example, if you break the title up into these individual phrases for search:
digital TV software engineering specialists
digital TV software engineering
digital TV software
digital TV software support
digital TV software support specialists
digital TV software support service
digital TV software service
TV software engineering specialists
TV software engineers
TV software support specialists
digital TV support
Every one of these terms will return the video on page one of the results. Okay not all will show up in Google's keyword tool results but again that doesn't mean they are not being searched for. In any case some of the shorter phrases will show up.
Now to all of you who thought it funny about the krill oil capsules video title. Get out your keyword tool and try "krill oil capsules". This will return a monthly 3600 global count and a 210 local count. The company sells products worldwide but for arguments sake let's say it was just in the UK. Those 210 results, which shows a CPC of £0.93 equates to £195 a month being spent on this keyword phrase by the adwords advertisers.
Given that videos showing on page one of the search results are 41% more likely to get clicked on than their text counterparts, which includes those pesky ads on the right-hand side, a one-time low investment for a video will pay off in the first month. And given that videos stick around for years that amounts to a pretty good long term investment.
Finally, someone mentioned YouTube like it wasn't important. Fact is YouTube is owned by Google and is now recognised as the second biggest search engine on the planet and the third most visited website in the universe.
You can find more facts about video marketing here: (
http://www.fuseiq.com/services/video-production)
Hope that clears things up with regards to video marketing being a good choice for getting into the first pages of the Google search results.