How to get Facebook Page Likes?

  • Thread starter biglittlediscount
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biglittlediscount

Hello,

We have just set up a business page on Facebook for Big Little Discount.

We want to know how to get people to like us. We have tried spreading the message by the word of mouth, contacting friends etc.

Can anyone suggest any ideas?

Many thanks!
 

deadly dan

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Sep 22, 2010
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make sure your facebook page is a organization/group NOT a person, as if someone reports it you can lose all your followers.

as the above poster says get friends to like it get a widget on your real webpage with a facebook like where applicable, if you are a law or accountancy company remove your facebook page ASAP as it does not look good for "professional" comapny.
 
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deadly dan

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Sep 22, 2010
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Eh? Why does it "not look good"?

I know a lot of "professional" companies such as accountants and solicitors who use Facebook and have Facebook pages.

Steve

Just an Opinion I think a professional should not show their social side or any aspect of the personality, as I think a business such as that should be business and just business. If you can give a positive aspect to a law firm advertising on Facebook I would be interested in a different perspective.
 
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Normansmith

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Aug 28, 2010
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make sure your facebook page is a organization/group NOT a person, as if someone reports it you can lose all your followers.

as the above poster says get friends to like it get a widget on your real webpage with a facebook like where applicable, if you are a law or accountancy company remove your facebook page ASAP as it does not look good for "professional" comapny.


That's utter rubbish, go check the big International companies on Facebook. Starbucks gets thousands of hits per day. The professional companies lead the way, it's the small businesses that struggle to spare the time to do it.:|
 
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deadly dan

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Sep 22, 2010
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I would not class a person working in a coffee shop or a retail premises as a professional, a professional is a Doctor, Lawyer, Accountant, not a barista or a sales assistant, a professional has a white collar job.

I view the professional as a person who has attained good qualifications and is dedicated to their job.
 
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Posilan

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Dec 20, 2010
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I view the professional as a person who has attained good qualifications and is dedicated to their job.

:eek:

ArP85.jpg
 
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Normansmith

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Aug 28, 2010
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I would not class a person working in a coffee shop or a retail premises as a professional, a professional is a Doctor, Lawyer, Accountant, not a barista or a sales assistant, a professional has a white collar job.

I view the professional as a person who has attained good qualifications and is dedicated to their job.

The person in the coffee shop didn't create the Facebook page, the Board of directors in their white collars made the decision to do so as good business practise. Take a look these are multi million pound businesses :eek: Using it o suit their business, either branding, offers, interaction whatever. Perhaps the "professional" could learn from this , they are not the best at customer care are they ? Hello doctor can i make an appointment for 3 weeks time, i'll plan my illness around you. Or the solicitors,for telephone calls £100, for writing a letter £150 etc etc
Social media is growing quickly like it or not.
 
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Yeah I think Deadly Dan is confusing having a personal facebook profile and a company facebook page. I'd agree that for a professional to have a personal facebook profile and add their clients may be a bad idea. However, having a company page is very useful. And facebook isn't myspace, it looks clean and professional and can be perfectly appropriate.

Starbucks recently used Facebook to test out a new coffee flavour, basically engaging their customers, making them feel part of a community and that they have real input, and conducting market research at a very low cost in the process.

Companies that don't embrace social media may well get left behind, especially in certain sectors.

As to how to get more likers. Firstly make the page inviting, you can use FBML to create a welcome page to do that (Feel free to look at Hi Hosting's facebook page for inspiration - let me know if you have any questions), and then you can incentivise liking your page by giving exclusive discounts to those that do. Then post links to blog posts and other news on there, and engage your existing community. Make sure you have a Like button that links to your facebook page (you'll need to add your facebook page url in the like box generator) and put that on your homepage, as well as links in your footer if you like and so on.

Basically, make the content compelling, and then make sure people know about it.

Good luck!
 
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JDX_John

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Mar 26, 2009
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Many big companies are advertising their FB page as the only URL on TV ads right now. Personally I really DIS-like that, but it's clear big corps are happy.

It is very important to distinguish between business and personal though, i.e don't use your personal FB account to try and be friends with your customers. That's weird. If you want to link to people you worked with, use LinkedIn.
 
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DotNetWebs

They're just jumping on the social media bandwagon, hoping that having the word 'FaceBook' in the URL will gain them 'cool points'.

I don't doubt that some businesses are doing that but those that have the budgets to run TV ads have big marketing teams to run these things on the basis of the results they produce.

Don't you think that they may choosing the Facebook Page over the website URL on the basis of which gives the best long-term return?

Regards

Dotty
 
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JDX_John

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No. Or rather yes, right at this moment - meaning they'll jump ship the instant they find some new fad. They have no interest in actually building a community online, just whatever gets people on their site. Which is totally the opposite of what social sites are about. I don't really think small businesses need it either but at least they might genuinely be interacting with their customers.
 
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DotNetWebs

No. Or rather yes, right at this moment - meaning they'll jump ship the instant they find some new fad. They have no interest in actually building a community online, just whatever gets people on their site....

What evidence do you have of this?

I see plenty of big businesses building some great communities on line in a way that was not possible before.

Regards

Dotty
 
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JDX_John

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Mar 26, 2009
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Of course it was possible before. Any website could have members and a community section.

I don't think we need evidence gathered that big corporations are doing it for anything other than cold hard profit and jumping on whatever bandwagon will achieve this. Do you think the CEO of Coke reads your comments? Or some marketing drone with a pre-prepared script, careful to say things which toe the company line?
 
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DotNetWebs

I didn't say it wasn't possible to hhave communities before I said Facebook allows them to do it in ways that weren't possible before...

Just to expand on that here's a good example from a local Jeweller on my Page today:

Post1:

http://www.facebook.com/permalink.php?story_fbid=10150201313289139&id=167602673302288

And less than 2 hours later:

Post2:

http://www.facebook.com/photo.php?fbid=169265019802720&set=o.27552394138

The first post obviously managed to drive people to the store as within 2 hours they have awarded the prize, photographed it and posted the image back to Facebook.

If our average stats are anything to go by both those posts will be seen by about 10% of the local population with 24 hours.

Their Facebook Page was only created two weeks ago and the 'campaign' took a few seconds to create. It has cost them nothing (other than the price of the free gift) to get a promotion seen by over 6000 people and positivity drive people into their store.

How could you that do that before Facebook for the same timescale, cost and exposure?

Regards

Dotty
 
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DotNetWebs

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DotNetWebs

In fact to quote you fully:

...For big brands it makes sense I think, but a typical little business, it's annoying enough to get emails...

That makes even less sense to me on reading it again.

You find 'emails' annoying but the point about the Facebook page is 'Liking' it is effectively an opt-in marketing system.

You are not going to hear anything from Ford unless you 'Like' their page. :)

BUT.. If you are thinking of buying a new Ford by 'Liking' it (providing they run their campaign correctly) you are going to get relevant information like launch dates and offers without constantly checking their website or signing up to email lists etc.

You can also easily follow what others have to say about the new product and may find additional information from 'fans' that you would not have otherwise got from the 'official' site.

etc. etc.

Regards

Dotty
 
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JDX_John

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Opting in is needed for email too. The point is once I'm opted in, emails are easy to file but following a bazillion people on Twitter is not.

I think social media is dumb for most businesses. I think it's perhaps more effective for large companies but I think it's also more soulness and manipulative when big busineses do it.

I mean it's great for people who make sites to decide that every site/business needs to have social elements because they can now tell everyone they worked for previously that they must spend extra money on these things. Cynical I know... and a generalization so it's not a personal criticism. But my personal opinion is that most companies are doing it either because everyone else is and they want to look up-to-date, or because the web designer told them they had to. It is only my opinion though. We're allowed to disagree!
 
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samuelsun

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Nov 15, 2010
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Elka Park, NY
Hello,

We have just set up a business page on Facebook for Big Little Discount.

We want to know how to get people to like us. We have tried spreading the message by the word of mouth, contacting friends etc.

Can anyone suggest any ideas?

Many thanks!
Hi, you should have to make many many friends on Facebook even also those who's you don't know .. Then share your page with them to get fans .. Another way is this you should have market your page .. on social bookmarking sites and also on networking sites .. This is the good way to get many fans in a day ..
 
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regencychess

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Apr 7, 2009
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facebook fans pages can suffer from 'empty restaurant' syndrome... once you get a four figure number of fans people are much more inclinded to 'fan' your page... it's human nature. We want to belong to a group or following that's popular, not be a cornerstone propping up the numbers.

You can pay for FB ads to get fans... but it's expensive... using their pay per click system can often cost 20 pence per fan...
 
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samuelsun

Free Member
Nov 15, 2010
78
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Elka Park, NY
So get gullible idiots to agree to be freinds with a stranger, then spam the entire network with your site? Great.
Hi,
Thanks to help me also .. I really do not familiar with this .. But i think marketing on networking and also bookmarking sites is really a good method ?? you agree with me or not ?? Please inform me . Thanks in advance .
 
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