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These cookies enable our website and App to remember things such as your region or country, language, accessibility options and your preferences and settings.
Analytic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
As mentioned here already, google analytics. Its free and easy to use and very easy to understand. From the data you will receive from it, you will be able to use it positively and enhance the performance of the website and allow it to direct where you take it
...but traffic has to go through a link...
Not once it's been bookmarked, or if the user types the URL into their browser, or if the link has been emailed to the user, etc. etc.