how much would you pay?

[mixolodian]

Hi everyone
Im quite new to this forum and the help and feedback I've got so far has been great and I have another few questions.
Im starting a handmade preserve business soon and i would like to know how much you would pay per jar (280 grams) but firstly I'll tell you a little bit about the product.
The fruit will be washed in a 'certified organic' natural fruit wash, which gets cleans off chemical residues from fertilizers and pesticides.
Secondly the fruit will be cooked in a Scottish mineral water that was found to have a positive effect on rheumatoid arthritis and also seemed to surpress 'free radicals' in the body.
The water was also served at the Queens Golden Jubilee celebrations at Balmoral castle.
And lastly, the jams will be sweetened by a slow release sugar that is un-refined and has nutrients and is suitable for diabetics as well as everyone else.
There will be no artificial ingredients.
I would just like to know how much would you pay for a jar?
Thanks
Keith

 

[Posilan]

I normally buy Bonne Maman Strawberry Conserve (370g) for about £1.95 and seems a good price to pay for the product.

Beware of health benefit claims when selling though - I believe you could be on dodgy ground unless you actual product is scientifically tested and the benefits proven.

Also

The fruit will be washed in a 'certified organic' natural fruit wash, which gets cleans off chemical residues from fertilizers and pesticides.

I don't understand - "certified organic' natural fruit wash" Are you saying that you use non organic or organic fruit? I thought Organic furit had to be grown without fertilizers and pesticides so why would they need to be washed of them? One the other hand, if they are not organic what is a certified organic fruit wash? Seems a little "dodgy" to label something as organic when it's not.

But to answer your question - I'd pay around £1.75 for 280g of decent mass produced jam.

Steve

 

[mixolodian]

Hi there
Thanks for the reply
I know its strange, but there is pesticide use allowed in 'organic farming and the fruitwash I'll be using has natural ingredients that takes the chemical residues off the fruit.
The water I'll be using is no miracle cure for arthritis, but there were clinical trials where some of the patients that had drunk the water reported, 'positive effects' on their condition.
The two companies are Deeside Mineral Water and Bentley Organic, and i have their permission to use their two products in my jams.
Cheers

 

[raineshoe]

Its not how much you would pay for a jar. I'd like to pay 0.01 p, but you wouldn't make any money.

You need to work out all your expenses ie buying the fruit, delivery, cost of jars to pack it, how much it cost to cook it and so on.

Once you know how much it cost you to produce and what all your overheads are you can then set the price.

The price above suggested may cover that particular manufacturers costs, but might not cover yours as everyone is different.

 

[MikeJ]

Please, please ignore that crap about Deeside Water.

I've spent my life working in water treatment. That's the biggest load of ******** I've ever seen.

 

[mixolodian]

Its good to know what people really think lol
Anyway thanks for everyones honesty
Cheers

 

[EmployMe]

If you really use all those methods for washing and cooking fruits you won't earn anything, or you'll have too high prices and customers may prefer cheaper and more popular products. You should remember about taxes you'll have to pay and so on. Read this to make right decision pissedconsumer.com/consumer-reviews/tax-services html

 

[Paul Norman]

It is always tough to work out a price on something like this, as much of the description of value will pass by much of the audience.

Essentially, it is a jar of fruit, competing in the organic food arena. So its price must be similar or less than other products that you wish people to stop buying in order to buy yours.

 

[Moneyman]

got to go with mike on this one. Some people will think they have positive effects by drinkinbg water full stop. Any other claims are total rubbish and you will truely deserve to be in the new scientists hall of shame if you try and claim it.

you will probably have your product stopped anyway by the advertising standards for such scientific drivel. you can probably put " washed in water that is believed by some people to cure xyz" but not that it does cure because that is a scientific load of B#%$£.

If you can get into the market where your product is "apreciated" by the sort of people that believe this sort of guff then charge what you like. they have more money than sense. high price can even be a plus point.

Dont forget to limit your work to days with a full moon and when mars looking fortuitous. Prehaps strip naked and chant while doing so.

Look it's jam just sell it as jam and sleep with a pure concience. the taste will either make it sell or not.

 

[UKSBD]

Hi everyone
Im quite new to this forum and the help and feedback I've got so far has been great and I have another few questions.
Im starting a handmade preserve business soon and i would like to know how much you would pay per jar (280 grams) but firstly I'll tell you a little bit about the product.
The fruit will be washed in a 'certified organic' natural fruit wash, which gets cleans off chemical residues from fertilizers and pesticides.
Secondly the fruit will be cooked in a Scottish mineral water that was found to have a positive effect on rheumatoid arthritis and also seemed to surpress 'free radicals' in the body.
The water was also served at the Queens Golden Jubilee celebrations at Balmoral castle.
And lastly, the jams will be sweetened by a slow release sugar that is un-refined and has nutrients and is suitable for diabetics as well as everyone else.
There will be no artificial ingredients.
I would just like to know how much would you pay for a jar?
Thanks
Keith

Depends what the jar looks like
The rest of the above tosh is irrelevant

 

[Rob2012]

mass market around 2.50£ maxxx, high scale organic market 5£ per jar - to all the posh people? lol

 

[mit74]

I wouldn't ever pay more than £2 for quality jam. The farmers markets have them for £3-4 or more so people must buy them.

 

[glencooley.com]

make the best jam ever and sell it for 1 Million. Market is as the best jam and bob is your uncle.

The reality is that you are going to need to experiment with price and position to understand what your actual market is buying (versus wants) and gauge it from there.

Personally I would start to carve a niche in "farm/organic" foods at competitive prices. This allows bigger businesses to stock you and smaller shops to place it along side their other products.

 

[BoBo_184]

it also depends on the taste...

while ur description is enticing and highlights all the health benefits, it has to taste good to command a price premium..

 

[James Greg]

It would depend on the taste. You can sell a yummy jam that people crave for, for what ever price you like. If it cleans off the shelves overnight you are a success and charge what ever you like. But as another OP pointed out, sleep with a clean conscience is what's most important.

 

[Kanzi Marketing]

My local farm shops sells organic jam for £3.50-£3.95. I don't know how good it is, I've never bought it - I wouldn't pay that much.

At that price though it is a niche product, so don't expect to sell a lot.

However if you can get the price down to the £2 mark, and still use the natural and organic selling points, you are likely to sell a lot more (but obviously be making less profit per jar).

If you want to keep the price on the higher end of the scale, you could consider going for unusual flavour combinations (e.g apricot and whisky) in order to create a market space for your business.

 

[proofreadingworks]

I think the £2 mark sounds right for 280g. The only feature you mentioned that caught my eye was that the product is suitable for diabetics as a member of my family has diabetes. My family member would like the actual sugar content to be printed on the jar though, as they are very fussy and mistrusting of some products that are labelled 'diabetic'.

 

[MichaelM]

If you haven't already, then I would start by Googling the 'FSA'...nope, not the Financial Services Authority...The Food Standards Agency.

Aside from all the legalities my advice would be to make sure that you have a fantastic product - do A LOT of market research.

In this industry it would also appear that branding is especially important. (think: Innocent Smoothies).

 

[iArtist]

Given I pay £15 for a pot of Honey, I suspect I'd pay at least £2 - £3 for Jam with health benefits.

 

[Banned]

Selling direct to the public, or are you asking what you might sell it to retailers for?