How good is Google Analytics

cheap

Free Member
Jul 30, 2012
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Just a quick question how good and precise is analytics.
So if it say's your average position is 40 for certain keywords is it really.
And why when you search for it it's not where Google said.
 

Alan

Free Member
  • Aug 16, 2011
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    Just a quick question how good and precise is analytics.
    So if it say's your average position is 40 for certain keywords is it really.
    And why when you search for it it's not where Google said.

    I assume you are talking about the search positions, when you link through the search query data from WebMaster tools?

    That dat is across all google 'search' properties, which includes google images and maps.
    Often an image, especially if it is large, obtains a good position in Google Images when you site isn't necessarily ranking in the SERPs.

    You should do some detailed analysis of your analytics and se if you are getting hits through Google Images. Often traffic from Google Images isn't particularly good for conversions, but you need to check your conversion data analytics as every business is different.

    If necessary you can exclude your images from being indexed in Google Images by adding the appropriate disallow to you robots.txt.
     
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    Doodled

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    May 29, 2013
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    1) If you link up your Google Webmaster Tools with Analytics you can see your average position in Google Analytics.

    2) When you do a search you see a "personalised search" so hence the position you see for your website could be much higher or lower than reported in Analytics/GWT

    3) As has been said above - the position reported is across all searches - geographic and type
     
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    Hmmm, I wouldn't go as far as saying Statcounter is better than Google Analytics!

    Every analytics package has their own benefits and pricing structures. Google Analytics can do an awful lot and most people use only a fraction of what it can do. However, other analytics solutions are useful in other ways.

    The general rule is that Google Analytics is useful to have, but could be complemented with other analytics systems that give website owners different views of the data.
     
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    DesignerNick

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    Apr 22, 2009
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    I quite like Piwik as it is free and is a bit more user friendly when it comes to showing how people found your site and what they did on there. If I have set a site up for somebody I sometimes give them access to that as it is more basic but straight to the point.

    I have found with Analytics although it is very powerful it is getting harder to see the basics.
     
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    The key to using Google Analytics data is to collect, analyse and review it. As many people know Google can produce a number of reports, which detail your unique visitors, your traffic sources and a whole lot more.
     
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    Alan

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  • Aug 16, 2011
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    I disagree, well at least with the free server log analyzer Awstats & Webablizer, they are not very useful at all.

    Google Analytics & other off server Analytics Tool such as Piwik offer much more advanced functionality
    - Goal Tracking
    - E-Commerce conversion tracking
    and far deeper insights with configurable reports

    The only advantage the server logs tools have are they see everything that goes on, whereas off server analytics is at risk of potentiallly losing the odd bit of data.

    DO you know of an advanced server log based tool, i.e. far more advanced than the baic Awstats/Webalizer tools?
     
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    Just a quick question how good and precise is analytics.
    So if it say's your average position is 40 for certain keywords is it really.
    And why when you search for it it's not where Google said.

    Mate Google analytic is not a tool for checking your site position.It actually help you to monitor your website traffic on a certain keyword.
     
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    dxter

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    Jun 28, 2013
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    There are a few tools better than AWstats for example Deep Log Analyzer. However they are not easy to utilize.

    I was not clear in my previous post. I agree that Google analytics provide more advance features however server logs analytics work with better data set.
     
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    Alan

    Free Member
  • Aug 16, 2011
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    I agree that Google analytics provide more advance features however server logs analytics work with better data set.

    Sometimes. Of course it is possible to add customised event tracking & similar through Javascript client side tracking like GA and others, which gives you insight into actions that did not create a server side event.

    A prime example of that is the 'bounce' which when measured in a traditional server side way requires the user to move on to another page on that site to register the visit as a non-bounce.

    Of course, if you think about it, that may make no sense in terms of a one page site, you might want to measure how long the user lingered on the page and if it was say over 15 seconds, you might want to count tht as a 'non bounce'. Perefectly possible in GA (although not the standard settings) but I don't know anyway using server side logs to see solely client side activity.
     
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    seowise

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    May 26, 2011
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    I think Google Analytics is great to find what a site is already ranking for, like when you buy a new site and want to see what it's up to. [FONT=&quot]You'll find these data in Traffic Source -> Search -> Organic. [/FONT] I wouldn't use it for daily or weekly checks because it doesn't seem very handy.
     
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