How easy is it to start up a dating website???

10032012

Free Member
Mar 10, 2012
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A new "decent" dating website will be near impossible without excessive interactive marketing - forget online ads and posters... they will get you hits but hard to convert into paying members. You will need to get out there at single events, speed dating etc. including sponsoring them.

As you can quickly assume its just a small area step-by-step - you would have to conquer the major cities/county towns... (doesn't have to be nationwide but like NW, SW or East Anglia etc.) practically putting on events (then why online dating?!)

The alternative is the same old **** as all these sites... creating fake accounts of really attractive people who sounds interesting... contacting all free members (those who need to upgrade to reply) etc. aka fraud.
 
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M

MancunianCreative

Think it could work. Especially within certain religious communities. http://www.jdate.co.uk/ for example. I also think you 'might' get traction with some city or large town centric dating sites. Or possibly one for a particular sexual quirk, swingers, fetish or something.

The build and maintenance of the website is straight forward for any decent agency. But you would need to have a large advertising budget to make it work.
 
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Silky

Free Member
Oct 29, 2007
1,170
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Stockport
We have online dating on our site which works hand in hand with our main business. I do however echo what has been touched on above - setting up a site is one thing, actually making it a feasible business is something else completely - apparently nearly 90% of new dating sites fail to cover their overheads.

A good niche, a strong marketing plan, deep pockets and it may be worth considering, if you're looking at it as a way to make an easy killing, I'd walk away now.
 
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Have to agree with the above posts' Given the amount of pre built website scripts out there creating the website should be simple, customising the script to suite your own needs may take slightly longer.

Marketing however is going to be near on impossible unless you have the financial backing that some of the bigger well known websites have. Even if you do have the finances available you will need to differentiate yourself from the competition to stand any chance of success.

Dating websites are seconded only by the porn websites when it comes to competition.

If all of the above doesn't put you off starting a dating site, to stand any chance of success you will need to have a huge client base before you even launch after all no one will be the first person to join a dating website.
 
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D

Digimarketeer

I've done some data analysis work for one major dating website and I can assure you that the level of detail that goes into the algorithms they create is incredible. This was during my time as a postgraduate at a top university, and myself and some other researchers were given the task of working on statistical analysis. You can imagine the level of detail they're getting into if they're outsourcing analysis to postgraduate researchers.

The company in question seems to get great results thanks to having developed complex algorithms that improve constantly through feedback processes. I'm not saying you couldn't do a similar thing on a smaller scale and reap rewards, but the big boys put a huge amount of very clever work in behind the scenes.

There might not be a formula for true love but given how much money is on offer you can bet people will do their best to find one.
 
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liapyramids

Free Member
Dec 25, 2012
2
0
Anyone looking to get Online Dating Software please contact me.
I have developed a software, freshly made, that I can customize and rent to you for a monthly flat fee.
So you don't even need to spend a lot of money or time to get started with your own online dating business.
If you have read about this business, marketing is where you have to open your purse. But that is beyond the scope of my services.
You still need hire your own Web Designer, and of course create your own Brand. I only provide, maintain and host the software.

Please PM me here or write to liapyramids at yahoo dot com
 
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Talay

Free Member
Mar 12, 2012
4,171
948
Why not forget the dating and just get down to the sex. I doubt many blokes' primary choice would be a wholesome relationship with a stable woman if there was a female offering far more, more quickly and potentially without emotional instability.

If you are looking for altruistic compensation then go develop the perfect algorithm but if you want pure, hard cash, then sex sells.
 
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