How do you lisence

[sheba]

Hello.

Can somebody please help me out, say we have a extremely popular product am I right in saying that licensing is where a company would use the "logo & brand" in return for a loyalty to the company who founded the brand?

 

[StevensOnln1]

That's generally how it works.

 

[vvaannmmaann]

This may help.
http://www.innovate-design.co.uk/sell-idea/licensing-an-idea.php#.UlVpPfxwbIU

 

[sheba]

That's generally how it works.

Thanks I just wanted to ensure my grasp was correct.

 

[ashbash]

There's a big licencing expo in London next week - - Brand Licencing Europe 2013, log on to them and get a ticket, say you are a potential exhibitor next year and they might give you a guided tour and you should pick up lots of info