How do you guys go about refining your keyword research

[Signify_1]

I am just wondering what SEO researchers do in certain situations when you come to a point where you have to get into the mind of the general searcher. For example say you wanted to set up a page of selling garment swing tags that shop owners will put inside their stock to add price, size etc. Now obviously what I technically call them as "swing tickets" in the industry most general public will not know them as that and so is not a good primary keyword to target. The word "clothing labels" has a generally high search rate. but there could be a few meanings for "clothing labels" it could mean the washing label instructions or it could even mean garment swing tags but people don't really know what to call them so they may search "clothing labels" how would you take a guestimate as to what percentage of people will think of the item I would sell in this situation.

Is this a common occurrence, is it best to go for the best searched term but could mean a couple of products or do you go for the more targeted term with much less searches literally almost pointless to even bother targeting.

Taz

 

[stylistichosting]

In my opinion, if you own a business already that is selling items for a niche market then you have a market, and those people will be searching for your items. If you get high up the rankings for clothing when really you are selling Swing Tickets then people wouldn't go to your site anyway, as it is not relevant. There is no point tailoring your site to a keyword that you aren't actually selling.

 

[zummcreative]

I tend to use a keyword scraper combined with Google External Keyword Tool to find niche keywords. Or analyse a competitors domain to find secondary terms that they aren't fully optimised for.

 

[Deleted member 73538]

I would take a similar approach to zummcreative and test with a wide range of keywords then monitor referrals to see which keywords are most effective.

 

[Deleted member 73538]

Not SEO, but using your example you could attract visitors by association, by placing your details alongside clothing manufacturers/distributors in a wholesale clothing directory or similar.

 

[BrightIdeas]

If I'm researching KWs, I tend to do the following:

• Check through Analytics and Adwords KW data (paying attention to KW that have the highest conversions rates and those that do not, perhaps despite high search volume)
• Check what competitors are targeting
• Look at Google/Amazon and Ebay suggestions on related searches
• Run these mined KWs against Google Adwords KW tool and Wordtracker

Then, from this long list, I evaluate these KWs on search volume, competitiveness, etc. to create a short list, which I then scrutinise (for probably far too long) to create a final list of KW targets.

In theory, I could then test also these in an Adwords campaign.

You need to pick the search terms that have highest relevance, highest commercial intent, highest search volume and lowest competition. But, that's easier said than done and, if you're anything like me, you can spend a lot of time agonising over these decisions!

Who are you targeting the site to? Are you selling to other businesses or the general public?

 

[Signify_1]

Thanks for all your replies

BrightIdeas
Well I use Market Samurai software, its fairly easy to find keywords using it as it tells you how many competing websites for that keyword, how many searches it gets per day etc.

My site tagets business as I am a B2B business. My plan is to check if there is a good keyword or two for my chosen product, if there is market for it, create my page and test it through Adwords. I suppose the answer to my question is test the keyword through Adwords to see how it does before long term AEO is implemented on it. I was just wondered the search behaviour of the searcher what they consider in their mind a keyword that best describes the product their searching for :|

Taz

 

[Signify_1]

Not SEO, but using your example you could attract visitors by association, by placing your details alongside clothing manufacturers/distributors in a wholesale clothing directory or similar.

This seems like a great idea too for extra traffic as it's always good to get traffic in other ways.

 

[unet]

again I use Market samurai as its good for expanding on your primary keywords and hunting down longtail etc

 

[BrightIdeas]

Market Samurai is v good, but remember that it's not definitive. I like to have a good dig around using different methods to get a more exhaustive list. I wouldn't rely on just one tool either as you are relying on that data being wholly accurate. Personally, I think that if you take a more detailed approach to KW mining and evaluation, you stand a better chance of getting a good feel for the KWs and gain a bit more insight too along the way.

As you're B2B, then obviously you will be using the language that other businesses used. I wouldn't bother widening the net to include very generic terms in the hope that they convert. Chances are, it won't. What KWs do your competitors and suppliers target? That surely would be a good starting point?

Not sure what you meant by your last question.... do you mean the intent of different KWs? In Market Samurai, there's that OCI factor thing, which is supposed to assess the commercial intent (not sure on accuracy though). Have you checked that?

There are KWs that are obviously hot ones, like 'buy swing tags' (as an example). Again, the mining process will give you some insight into this.
Then, testing via Adwords etc.