How can I market my online shop

[alexjim]

Hi all, I have recently set up an online shop that sell French bath and beauty products. The shop was launch mid December 2008, I am finding difficult to dirve high volume of traffic the average trafic is 12 click per day, ok I have only spend £100 on google ad word. Anybody been throught the same or could give some advised on how to drive traffic and make some sales. Thanks for your help. Also take a look at our site and let me know what you think (be honest) I am open to any cooments good or bad

Alex

 

[MayflyInternetMarketing]

Alex,

What is your web address??

 

[alexjim]

my web address is claude-celeste.co.uk Thanks for your reply I look forward to hearing from you.

 

[MayflyInternetMarketing]

Alex,

To encourage sales you may want to look at listing your products on other shopping sites. These have the advantage of being established and already attracting lots of traffic.

Once you have looked into this, you then need to work on your site. You may not like this, but it could do with an overhaul! Your site will struggle to perform in the search engines the way it has been built. Firstly, there is hardly any content on the site - only products. Another major problem is the URL's, as the site is an epages site.

There are lots of other problems with the site, other members may add in their thoughts. If you need more details from myself, PM me.

Hope this helps?

 

[alexjim]

Thnaks very much, I know that the site is not very Search engine friendly and I am looking to change the solution I am using, can you recommend any e-commerce software? I don't mind feed back good or bad I least you are honest and that is important for me to move forward.
Alex

 

[MayflyInternetMarketing]

Alex,

Are you looking to build the site yourself, or have someone build it for you? There are many web companies on this forum, obviously us being one of them, who could quote you for a new site. If this is the case, let me know.

 

[sandralewis]

I always think the best things for new businesses is to make themselves easily available on the internet. Have you approched stores to ask them to sell your products or are you just selling them yourself? Have you thought about Search Engine Optimisation? Good luck!
Sandra

 

[alexjim]

Thanks Sandra I am looking into different option, one them is to have people to sell my products at house party. Did you look at my website? what do you think?
Alex

 

[Matt Black]

I know that my clients find Facebook pay per click more beneficial and cost effective than Goggle pay per click

 

[sandralewis]

Yes I've had a look at your website. The website looks very professional. Maybe you could change this one small thing? On the home page, on the right hand side it says "[FONT=verdana,arial,helvetica,sans-serif]Free delivery on order over £40".. it should really be "orders". I really love the party idea and I really hope it works out for you. I guess all you need to do now is get the website more noticed! good luck!
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[sandralewis]

Also, if the parties take off and the website gets more traffic, with sales of course, you should think about contacting a company to stock the products. Supermarkets are always good to start with, because they stock a wide range of brands, including smaller ones such as Claude and Celeste. Tesco, for example! "Boots" also stock a lot of items similar to yours.. maybe you could try and get a contact for the buyer for them?

 

[alexjim]

Hi there how long have had your shop for? what is your actual traffic? my was launch in December and I am generating around 30 visist a day with very little marketing. the problem with the system is that it is not very search engine friendly, give me you shop web address. so I can take a look at your products.