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ethical PR

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  • Apr 20, 2009
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    London
    Hello - you need to build a marketing plan to help you identify which communications channels to use.

    Market research - who are your potential customers (profiling and communications channels they use), who are your competition and what do they offer, where do you sit in the marketplace

    Objectives - what do you want to achieve through your marketing

    Target audiences - who are your customers and their influencers

    Messaging - how will you articulate the benefits of your product and why people should buy from you

    Strategy - what is your marketing/communications approach and why

    Communications plan - outline a plan of activities using communications channels you know your target audience use

    Budget and resources - identify what it will cost and resources you will need to put your plan into action.

    Evaluation - identify measures you will use to measure success of any activity
     
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