How best to promote?

[welshlad1]

Hey guys,

I have a website launching in around 2 weeks or so selling extremely competitively priced consumer electronics.

What I am wondering is how best to promote the website?

Would you suggest getting a few hundred leaflets designed and posting them door to door? Would you suggest getting an ad printed in a local magazine/paper?

I'm preferably looking for the most cost-friendly solution.

Any input would be appreciated

Thanks in advance!

 

[jhardy2008]

Promotion Coffee Cups is best option for you.

 

[jhardy2008]

Online Marketing is best option for promotion.

 

[welshlad1]

Thanks for your response.

Since I'm generally new to all of this, could you kindly elaborate on your post?

Thanks.

 

[KatieMoore]

As you are an online site, online marketing definitely.

Use social media to spread the word, adwords and so on.

Loads of people about that can help with this - and would be around the same cost as printing leaflets but more effective for launch imo.

 

[RepairYourBubble]

Hello,

To get my website around I used Facebook and the like, make a page on facebook for your Company and use your existing friends to "Like" it, I also when down the Leaflet campaign, cheap method of advertising. Infact I had an email off them few days ago offering 10% off. Cheap Print House is the Company I used...and no I dont work for them

I got 5000 Leaflets and 500 Business Cards for £99, quite a bargain!

 

[Eagle]

Two weeks? For fast-track promotion, twitter's your best medium by a mile.

Mark

 

[welshlad1]

Thanks for your responses, guys, much appreciated.

I think I will be looking into promoting via facebook/twitter more than anything.

Does anyone think it's feasible to try and get a celebrity to 'retweet' as a means of promotion?

Hello,

To get my website around I used Facebook and the like, make a page on facebook for your Company and use your existing friends to "Like" it, I also when down the Leaflet campaign, cheap method of advertising. Infact I had an email off them few days ago offering 10% off. Cheap Print House is the Company I used...and no I dont work for them

I got 5000 Leaflets and 500 Business Cards for £99, quite a bargain!

That's a very good deal indeed! How did you go about distributing the leaflets? Did you go door to door posting them?

Thanks again, folks.

Genuinely appreciate the response.

 

[RepairYourBubble]

Morning!

Yes we delivered them ourselves, I had a read around about Leaflet Marketing and it says your more chance of getting your potential customer to read yours if posting on its own, rather than using a company who deliverys a few leaflets at a time.

It got my business rolling, some of them I speak when doing a round if they come out...hook them on price

I can't get my head round twitter, im not convinced it would work for me, but I should read more into it.

Lee

 

[GlenCB]

I got 5000 Leaflets and 500 Business Cards for £99, quite a bargain!

My local printer does 5000 double sided full colour glossy leaflets for £65 and vistaprint will do you 500 cards for a fiver, although yours wasnt bad it still pays to shop around

rather than using a company who deliverys a few leaflets at a time.

These companies offer that as a cost saving option, almost all distribution companies will also offer a 'solus' delivery service, also they might offer demographic targeting te help enable you to market to your market rather than blanket marketing. (lets be fair, you're not hoping to sell iPods to the over 75's )

 

[RepairYourBubble]

There is your right, but...I went for a high Gloss paper. A5 leaflets are 130gsm and my business cards are 380gsm. Vistaprint business cards are a maximum of 200gsm.

 

[arcon5]

Remember eBay and Amazon marketplace are useful tools.

Personally, I don't think door-to-door marketing will generate any sale for consumer electronics. Definately online advertising: google adwords; microsoft adcenter.

Personally I think the most important thing about a website like this is turnaround times, so deliver it fast and whack a bunch of leaflets in the parcels. Maybe a business card also -- less likely to get thrown in the bin.

Twice-monthly email newsletters to your growing customer base. Don't overdo newsletters though, otherwise people can annoyed and unsubscribe -- then most likely forget about you a few months down the line.

 

[GlenCB]

good price on the business cards then i guess. but the guys that do the printing also use A5 130gram Gloss for the leaflets. 380gsm is a heavy card and will last well ie not get dog eared as easily so good choice.

 

[RepairYourBubble]

Remember eBay and Amazon marketplace are useful tools.

Personally, I don't think door-to-door marketing will generate any sale for consumer electronics. Definately online advertising: google adwords; microsoft adcenter.

Personally I think the most important thing about a website like this is turnaround times, so deliver it fast and whack a bunch of leaflets in the parcels. Maybe a business card also -- less likely to get thrown in the bin.

Twice-monthly email newsletters to your growing customer base. Don't overdo newsletters though, otherwise people can annoyed and unsubscribe -- then most likely forget about you a few months down the line.

I agree on the newsletters, but I do believe it is all trial and error. The main reason I did a leaflet campaign is for brand, and to get people onto my site. Also stuck a few cheap prices on there for services to reel in the customers, offer them a great service and the word of mouth starts kicking in.

As I said, it might work, it might not... but you will never know unless you try!

 

[MeorientInc]

mark....
We also face a similar situation.

 

[adamc68]

What you just mention is a really good idea My friend just got flyers from a online company called CardsMadeEasy! they turned out great. Check them out. Call them on 02075665090 and get a free quote today

 

[NSP5]

Glad someone else mentioned ebay, I think its somewhat overlooked thesedays.

Whilst facebook/twitter can have tremendous value, due to popularity and (lack of) cost of using...ebay is still a brilliant portal.

Not necessarily to sell your items on there, but i've seen plenty of ebay shops where they signpost you to their home website...and to incentivise people to order from there, the items on the website sometimes appear at a slightly lower price than ebay (as you save on their commission).