How are you using Facebook Pixel?

[CharlotteS]

Just that really - how is your business/your clients business using FB pixel? At the moment, I am pretty much just measuring FB ads, but I know a few people are adding it for automation etc, and am wondering how to make the most of it.

 

[Joe Robinson]

Funnels.

Most people need to be exposed several times to a brand or product before they'll buy, and Facebook retargeting is excellent for creating funnels that convert well.

 

[CharlotteS]

How do you find it compared with say Adwords retargeting? Appreciate it's a different beast, but just curious

 

[Joe Robinson]

They're pretty similar in that sense. Facebook could be better for people with small budgets who are looking to experiment, as you only need an audience of 20, rather than Google's 1000 for search ads, or 100 for display network, although Adwords can target people who are actively looking for a product like yours.

Facebook CPC tends to be a bit cheaper. You can get really cheap clicks, like $0.10 if you do some manual promotion of your posts first (if you're promoting content rather than a product, for example).

The actual success you'll see does, of course, depend on your product, audience, creative, etc.

Either can perform well or poorly, and like most things, execution is what matters.

 

[hakireview]

The Facebook Pixel һаѕ three mаіn uses:

• Track conversions аnԁ attribute tһеm back to уоur ads
• Build сuѕtоm audiences to rеtаrgеt
• Optimize ads fоr conversions.

I usually uѕе Facebook pixels tо create highly tаrgеtеԁ ads and ехреrіmеnt with re-targeting аnԁ creating event trіggеrѕ. This allows me to eliminate а lot of tһе guesswork and асtuаllу create ads fоr an audience tһаt would enjoy аnԁ benefit from tһе content and рrоԁuсtѕ I offer.

 

[Mindsports]

We are just looking at retargetting too, from many people in other businesses we have spoken too, they said ads can be hit and miss pixels and retargetting are looking like the way forward.

 

[Ashely John]

You can learn how to do so in this Facebook business help article. If you were using the old custom audience pixel, these instructions for Facebook pixels explain how to upgrade to the new version.
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Streamhash

 

[foggyhub]

Facebook pixel to track advertisement and conversion tracking better than adwords

 

[Web Hosting UK]

I'd be interested to know those that have used it and the return they got from it, we haven't used it as of yet but wouldn't need to look into it a bit closer.