Help writing "editorial"

[chs117]

We are about to embark on a recruitment campaign which includes both advertising and editorial. Much to our surprise, we have been asked by the publication to write our own editorial. We naturally thought that the publication would do this and really need some help. Can anyone give us any help, we didn't put anything aside in the budget for this as we thought it was going to be done by the publication.

 

[Pressman]

You have to ask, "What are we paying them for?"

 

[thebigIAM]

What publication is it?

Do you have a rough idea of what points you want to get over?