Help please !!

[BeFabulous]

Hi everybody,

I really need help with my advertising.My business has been going nearly 2 1/2 years,Things are ok But it's now make or break i need to give the business i real push next year or let it go (which i don't want to do without an fight).

I'm doing everything i thought was right in ref to advertisement ,For example

1/Facebook - I'm continually updating it with pictures of our events and new upcoming parties
2/We have an twitter page
3/We do well from recommendations
4/Have ordered some Car signs
5/we pay weekly for Adwords
6/tried leaflet dropping 5000 flyers. Total waste of money didn't get one enquiry
7/I advertise in an local magazine that goes into children's book bags- it does ok . I may get one or two enquiries from it
8/I'm continually checking my prices with similar companies to make sure i haven't out priced my products


I really need help and direction on if i have missed any successful forms of advertising ? (That's not going to cost the earth.)

If you need more information on my business to help me . Please feel free to pm me .I'm grateful for Any advice !!!

Thank you in-advance

 

[StartUpC]

Without having a clear insight namely what kind of business / service / products you have it will be difficult to give a tailor-made answer.
It looks like the clear message and / or focus is missing. You have enlisted the key ingredients of any business success so it should work.
Enlist your key features & benefits + ask your current clients what the most important are for them. Compose your messages accordingly: enhance the biggest impact things (1-2 or maybe 3) and try to get top-of-mind awareness for these.

 

[Paul Murray]

What's the business/target market?

It sounds like the content could be the problem, rather than the medium. Using Adwords works but your key words to focus on a specific target market to ensure you're getting the right kind of visitors. Then the website/page you're sending people to needs to be written and designed to convert. Traffic is useless if visitors are leaving straight away.

Facebook is pretty useless unless you're paying to promote your page and content. Without doing so, only about 10–15% (on average) of your audience will see your content. Similarly with Twitter, tweets are more for sharing (mainly other people's) content and engaging with an audience. If you're just posting sales-speak all the time you're unlikely to get anywhere with social media.

If recommendations are working, perhaps provide an special offer/bonus to anyone who refers you?

Again, if you can tell us more about your business we can provide better advice.