Help naming my printing business

Stephen112

Free Member
Sep 27, 2015
3
0
56
Hello,
I am opening a online printing business.
The business will be advertised nationally through the Uk selling affordable and quality printed flyers, business cards, letterheads ect.

I have a few names for my printing but would love people opinions and feedback on what names they like/dislike and why? The names I have are as follows:

Olympus Printing
Saxon printing
360 printing
Sync printing .
Printing Clicks
Printing Nest
Printing Happy
Printing Tank
Printing Seed
Printing Savvy
Printing Jar

Many Thanks in advance
Stephen
 

Carl Mintern

That Guy
Free Member
Sep 13, 2015
237
92
48
Prints charming

Edit- honestly I think any of those are generic enough to be fine, and I don't think it really matters too much.

I was googling several material suppliers today for a specific item. The company name was irrelevant to my searches or which sites I visited, and I couldn't tell you a single one of them now.
 
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Hi Stephen,

Welcome to the forums.

I quite like @Mitch3473's suggestion of including Press.

Most sound fine, but I personally like the sound of Nest for some reason.

Nest Press
Press Nest
Press followed by a number. Press 60

I think Print works better than Printing as well.
E.g. Click Print vs Click Printing
The Print Tank
Print Jar

Printing Jar isn't bad. And you can easily create a memorable logo of a jar with colour ink in it.

Likewise with The Print Tank. Which could have a fish tank with a multicoloured ink fish in it.

Actually I probably like those two best. Nest also gives plenty of opportunities for a memorable corporate identity.

It depends on what domains are available as well. At the very least you'll need to secure a .co.uk (assuming you're targeting the UK), but it's always best to have the .com as well.

As you're looking to run an online business, do make sure you get decent UK web hosting.

And for platforms, Wordpress + WooCommerce could work quite well for this.

I'd personally go for a name with a bit of character.
You don't need to go all out like Moo, but keywords matter less these days, and a memorable name can help.
And obviously having a name less tied to printing helps if you want scope to shift the business's focus in the future (not that it stopped Carphone Warehouse)

I hope that helps.

Best of luck,

Dan
 
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Ahh, interesting.

Few more to throw into the mix:
The Ink Tank
Ink Jar
Think Ink

I think forums could be quite a good way to come up with a name actually. It can help with initial brainstorming to get a variety of ideas and input, and then to gauge reception to a shortlist of names. You can even run a poll if you narrow it down to a few.

UKBF is a decent test bed too, as I imagine plenty of its members would fit the target market.
 
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Stephen112

Free Member
Sep 27, 2015
3
0
56
Hi Stephen,

Welcome to the forums.

I quite like @Mitch3473's suggestion of including Press.

Most sound fine, but I personally like the sound of Nest for some reason.

Nest Press
Press Nest
Press followed by a number. Press 60

I think Print works better than Printing as well.
E.g. Click Print vs Click Printing
The Print Tank
Print Jar

Printing Jar isn't bad. And you can easily create a memorable logo of a jar with colour ink in it.

Likewise with The Print Tank. Which could have a fish tank with a multicoloured ink fish in it.

Actually I probably like those two best. Nest also gives plenty of opportunities for a memorable corporate identity.

It depends on what domains are available as well. At the very least you'll need to secure a .co.uk (assuming you're targeting the UK), but it's always best to have the .com as well.

As you're looking to run an online business, do make sure you get decent UK web hosting.

And for platforms, Wordpress + WooCommerce could work quite well for this.

I'd personally go for a name with a bit of character.
You don't need to go all out like Moo, but keywords matter less these days, and a memorable name can help.
And obviously having a name less tied to printing helps if you want scope to shift the business's focus in the future (not that it stopped Carphone Warehouse)

I hope that helps.

Best of luck,

Dan


Hi Dan

Thanks for the detailed info.

Is the word "press" more common in the printing industry then?

When I've bought flyers, letterheads etc in the past I've never google'd the word "press". I can't recall seeing any other printing companies with the word press in it.
Many Thanks
Stephen
 
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Hi Stephen,

What will be your uniqueness in this business? - I think if you can answer that it would be easier to pick a name, so it will be descriptive and at the same time something which already starts the story about you.

At least this is the approach we took when we decided next to Mingleflow: our clients always ask us to explain why we picked that name, so it is already a start of a discussion. Ours shows that we mingle your website with your workflow, so build websites and CRM systems.

So you can think of something like that, although I would advise to include your business, print or printing, because it is easier to identify you.
 
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Hi Stephen,

No problem at all, I hope that helped.

I wouldn't say press is more common. That was @Mitch3473's suggestion, probably for the opposite reason, that it's a bit less common, and gives you greater scope.

Yes, so it depends on whether you want the keyword in your name or not.

I do like the idea of one keyword, and something unique.

So in our case, we're Hi Hosting. Hosting is the keyword. HI stands for Holistic Innovation, which embodies what we strive to do - provide a full, holistic service, using the latest technology. Hi also works because we're a social enterprise, and there's linguistic theory behind having an i precede an o, just like pitter patter, zig zag, Hi Ho Silver - it rolls off the tongue.

So if you want to match a search keyword, use print, not press.

However Google gives less weight to keywords these days.

I'd avoid an overly generic name.

Click Print
(The) Print Tank
Print(ing) Jar

All use the keyword but are reasonably unique, and I can think of some good corporate identities for them.

Printing Tank, and Printing Nest work too to be honest.

Feel free to get in touch if you have any questions about that or the hosting side of things, happy to help.

All the best,

Dan
 
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How about:

Bust in 6 months
Yet another printing company

Sorry but printing is a bad game to get into, take it from me, i've recently got out after 22 years!

This!

I hate to say it, but I was at a trade fair for four days a couple of weeks ago and I managed to forget to take any leaflets or cards from our business.

I need not have worried! Nobody wanted them, all they wanted was to scan my badge. If I wanted to explain who we are, all I had to do was show them our website on the phone.

We don't need leaflets, cards, brochures, booklets, handbooks, technical docs, study papers, invoices, order forms, or headed notepaper, so what exactly are you going to print?

It really seems to be (looking at it from the outside) a case of too many businesses chasing a declining market.
 
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DavidWH

Free Member
Feb 15, 2011
1,785
358
Manchester
Are you actually printing the products yourself or are you simply reselling?

Every Tom, Dick & Harry can open a 'printers' and simply resell it, use templates, with minimal overheads. Trouble is making decent money from it.

If you've got the machinery in house, there's easier ways to make money. There is still demand for high quality, bespoke printing...
 
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