Hello All!

[aimccartney]

Hi All,

Second post on the forum here so I better introduce myself.

I'm currently stuck in a pretty dead end job just now and I feel that progression even just to the next level will be the best part of 5 years away. I studied accountancy at Uni but having been away for it 18 months I'm finding it nearly impossible to get a CA Training contract with all the new graduates coming out. I've always wanted to be self employed and figure I want to do it before I turn 25 next year.

After a badly broken ankle in a rugby accident, I've spent so much time in rehab in the gym which got me thinking about the benefits of both fitness training but also the requirement for the diet to match the needs of the individuals goals.

I've always used meal plans from Tesco (family) and MuscleandFitness(training) and the like to plan out my weeks meals. What I have found annoying is the fact that it is always just a week and although Tesco has a randomize option, it only suggests one meal as a replacement.

I'd love to see a website, designed for fitness enthusiasts, loaded with recipes in different categories (High Protein, 40/40/20 Macro splits etc) where you can choose your stage of training whether this is bulking, shredding etc and it will generate a random plan every time. Not the same in 4 weeks time where you are running out of other options, but a database of multiple recipes and an ever changing plan for the individual. Meal Prep is often done in advance and so I think people would enjoy making something different each week.

My partner is IT based and she is in the process of building the website but my real dilemma is how to make this a money generating business. I've seen one website that has a similar idea in the states but haven't found much over this way. They base it on a subscription of approx $4 per month for access and that allows you unlimited meals, save the ingredients you like etc. What I want to base it on is a food diary that is tailored towards your individual training goals on a goal by goal basis.

My questions are;

1. Do people think there is a demand for this? My target market is not only individuals but Gyms, PT's and Nutritionists

2. Subscription based or generating income via suppliers (musclefood, myprotein etc) advertising? Your thoughts on pro's/con's.

Any and all thoughts appreciated, and hello once again

 

[TotalWebSolutions]

I certainly think there is a market for this but of course as with anything these days there will already be others doing it. You will need to research these and come up with ways of improving on them. We have a client that actually sells the meals from the meal plans rather than just listing the recipes (they have an executive chef who designs the plans). You can pick and choose or go with pre-defined plans all from the website.

In terms of how to price it, why not gauge opinion on fitness forums or at your local gyms. See if members would be willing to pay or whether they would expect to get access for free. This should help your decision as to whether you charge the member or generate income by other means.

Alongside the website you should have a social media presence to create a following.

Best of luck whichever way you decide to go with it.

 

[aimccartney]

Many thanks for getting back to me. Thats definitely on the cards, I'm in touch with a few trainers I know in various cities who are going to get some input from their colleagues and clients.

I'm not sure I want to go down the route of pre-made meals. I think it could potentially limit the choice of meal with less customisation options, but I'll certainly look at it.

Thanks again and have a great weekend.

 

[Alan]

1. Do people think there is a demand for this? My target market is not only individuals but Gyms, PT's and Nutritionists

Yes, but as mentioned you will have to do it better - study the competition.

2. Subscription based or generating income via suppliers (musclefood, myprotein etc) advertising? Your thoughts on pro's/con's.

Simple answer - both