Has anyone read "The Art of SEO"?

[Kerwin]

I'm thinking about getting it but before I shell out £40 for it I was wondering if anyone else had read it and whether they think it is worth the expense?

 

[fisicx]

I got the free download last year and there’s an awful lot of guff to wade through and very little of substance. Lots of words that could be compressed into a much shorter book.

And it misses out on a lot of the recent changes in SE behaviour.

Get the free download and I doubt you will manage many of the 600+ pages

 

[antropy]

I'm thinking about getting it but before I shell out £40 for it I was wondering if anyone else had read it and whether they think it is worth the expense?

I've read it but a very long time ago, it was ok but seemed mostly common sense. But then that was so long ago that things have changed massively. I'd only buy it now if it's been totally updated.

Paul.

 

[fisicx]

They have added new stuff but the old outdated material is still there. For a noob they wouldn’t know which bits (about 500 pages) to ignore.

 

[Shopclicks]

They have added new stuff but the old outdated material is still there. For a noob they wouldn’t know which bits (about 500 pages) to ignore.

I imagine there was a mention of the AI Search Generative Experience?

I'd wait for the next book. It's all about to change.

 

[Kerwin]

Thank you all. I'll leave it for now.

But where do SEO people hang out or what blogs are popular on the topic? Any good places I can go to brush up my skills?

 

[fisicx]

Start with the UKBF guides:

Boost your website SEO with zero budget: how to get found on Google

If you want to drive more traffic to your website, boost sales and increase brand awareness, it’s essential to get your SEO in check. There’s no such thing as “build it and they will come” on the internet. It’s essential to make sure people can...

www.ukbusinessforums.co.uk

Your DIY Online Marketing Kickstart Guide

Hi all, Ray the @Tin Man and I were chatting a few weeks ago and decided to pool some of our digital marketing knowledge to see if we could help the UKBF community in some way. After all, recent events have been challenging and we’re here to help each other if we can. Nobody likes hearing...

www.ukbusinessforums.co.uk

Then Google's own pages:

Google Search Essentials (formerly Webmaster Guidelines) | Google Search Central | Documentation | Google for Developers

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search.

developers.google.com

Then sites like these:

Search Engine Journal - Marketing News, Interviews and How-to Guides

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

www.searchenginejournal.com

Search Engine Land

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

searchengineland.com

Search Engine Roundtable ::: The Pulse Of The Search Marketing Community

A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.

www.seroundtable.com

Search Engine Watch

www.searchenginewatch.com

There are many more. It all depends of what type of SEO you are doing.

Some people follow moz or banklinko but I'm not keen.

A google search for SEO news will deliver a lot of options.

SEO takes a lot of reading and research!

 

[fisicx]

I imagine there was a mention of the AI Search Generative Experience?

There is. But it's bollox. Like most of the book.

 

[Shopclicks]

There is. But it's bollox. Like most of the book.

SGE or the book?

 

[Kerwin]

Start with the UKBF guides:

Boost your website SEO with zero budget: how to get found on Google

If you want to drive more traffic to your website, boost sales and increase brand awareness, it’s essential to get your SEO in check. There’s no such thing as “build it and they will come” on the internet. It’s essential to make sure people can...

www.ukbusinessforums.co.uk

Your DIY Online Marketing Kickstart Guide

Hi all, Ray the @Tin Man and I were chatting a few weeks ago and decided to pool some of our digital marketing knowledge to see if we could help the UKBF community in some way. After all, recent events have been challenging and we’re here to help each other if we can. Nobody likes hearing...

www.ukbusinessforums.co.uk

Then Google's own pages:

Google Search Essentials (formerly Webmaster Guidelines) | Google Search Central | Documentation | Google for Developers

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search.

developers.google.com

Then sites like these:

Search Engine Journal - Marketing News, Interviews and How-to Guides

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

www.searchenginejournal.com

Search Engine Land

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

searchengineland.com

Search Engine Roundtable ::: The Pulse Of The Search Marketing Community

A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.

www.seroundtable.com

Search Engine Watch

www.searchenginewatch.com

There are many more. It all depends of what type of SEO you are doing.

Some people follow moz or banklinko but I'm not keen.

A google search for SEO news will deliver a lot of options.

SEO takes a lot of reading and research!

Awesome. Thank you.