h3's & h4's Question

[a1exn1987]

I'm working on some pages for a client and they've jumped from h2's to h4's in their code whilst skipping out h3's.

I think the code will be cleaner, and the content more easily crawled, if I recommend they are changed to h3's as there's no logical reason I can see that the client has skipped ahead.

Any thoughts as to why they would do this? Or is it just an error?

 

[Ruler Analytics]

Lots of designers / developers do that - no idea why, though.

It's quite frustrating for an SEO.