Google Streaming Search

An interesting register article on a google experiment to stream search results as you type, reducing the need for the search button. It is interesting to hear that Google are running at any one time 50-200 search experiments.

As for this particular experiment, my first observation, if it ever became mainstream, would be that it is a nice way for google to inflate even more their already misleading adwords search stats.

As a secondary observation, it does show that Google are looking into other ways of making the search interface more dynamic, offering a richer user experience with AJAX technology.

If it did become mainstream, would people SEO, and adword, target partial incomplete phrases just to get a look in, in markets where the main phrase is too competitive (e.g. insur instead of insurance)?

Personally I think it is a bit overkill, and could be annoying. Especially if it is unnecesarily using bandwidth (thumbnail downloads too) for intermediary results (before the full meaning of what is typed is apparent). Intermediary results could even be embarrassingly off-topic. So perhaps this is one experiment which will remain just that, an experiment.
 
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Google have been streaming the auto-completion drop down list under the search text box for a while, but streaming of results in this particular experiment is something new (at least for google it is new, you can see a similar type of interface in action in a non-google keyboardr.com site which uses the google search api).
 
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God thats a terrible idea.. If they did that it would really pee me off.

Seo would become even more complex.


nOT IF YOU DO IT PROPERLY AND RANK FOR A HOST OF PHRASES, AS THAT WOULD MEAN YOUR SITE WOULD BE FLASHED IN FRONT OF THE SEARCHER A NUMBER OF TIMES BEFORE THEY SETTLE ON THE FINAL SERP. cONCIOUSLY YOU MIGHT NOT REALISE IT, BUT SUBCONCIOUSLY, YOU ARE MORE LIKELY TO BE CLICKED.

Oops srry about capslock :(
 
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