Google Shopping

[messiah]

I am having difficulty understanding the ins and outs of getting my products on to google shopping search results.

As far as i can work out i have 2 options;
1. A paid for campaign which advertises my products through set key words and phrases
2. Having them appear in search results through googles Shopping tab.

Number 2 being the one i have either misinterpreted or cant find a guide to doing so.

I have registered with Google merchant center and assigned GTIN numbers to my products so far...

Anyone with experience in using Google Shopping that can advise?

 

[wayzgoose]

Have you created the feed from your web site and set up the feed details in the merchant centre? All Google Shopping options are now paid for - you'll need to setup an Adwords account.

 

[Iain_Henderson]

Hi, two more steps to go! You need to submit a 'Google shopping feed' and then create your AdWords account/campaign.

If you have a website you can probably buy an add on to create and submit the shopping feed. If not, a bit of Google searching will be required.

Good luck

 

[Scott-Copywriter]

I am having difficulty understanding the ins and outs of getting my products on to google shopping search results.

As far as i can work out i have 2 options;
1. A paid for campaign which advertises my products through set key words and phrases
2. Having them appear in search results through googles Shopping tab.

Number 2 being the one i have either misinterpreted or cant find a guide to doing so.

I have registered with Google merchant center and assigned GTIN numbers to my products so far...

Anyone with experience in using Google Shopping that can advise?

If you have an off-the-shelf e-commerce system (like Woocommerce or Magento), most provide plugins which you can install. They will generate the feed for you and even upload it directly to Merchant Center.

Just make sure you read all of Google's documentation, as the requirements are getting more and more strict these days.

To have them appear in Google Shopping, you'll have to create an Adwords account and link the Adwords and Merchant Center accounts together. You can then create all the usual settings for your shopping campaign via the Adwords interface.

 

[messiah]

Hi, two more steps to go! You need to submit a 'Google shopping feed' and then create your AdWords account/campaign.

To have them appear in Google Shopping, you'll have to create an Adwords account and link the Adwords and Merchant Center accounts together. You can then create all the usual settings for your shopping campaign via the Adwords interface.

I should have mentioned, i have also completed this step.

So all results on google shopping are placed through paid for campaigns, right?

 

[Scott-Copywriter]

I should have mentioned, i have also completed this step.

So all results on google shopping are placed through paid for campaigns, right?

Correct. You pay per click for Google Shopping, just like Adwords, except the CPC is usually a lot lower than text ads. Plus, they tend to convert better as users can see the product description, image and price before they decide whether to click.

 

[bharris]

So all results on google shopping are placed through paid for campaigns, right?

As Scott-Copywriter said, yes you now have to pay. A few years ago it was free, which might be why you you were under the impression it was free.

 

[aManHasNoName]

Set it up using an adwords account and then pay for keywords.