Google listings

[Iced Wonders]

Hi,
I've recently started a cake making and decorating business, I am trying out Google Adwords but don't seem to be getting very far with it, any ideas on how to get higher on Google searches? I've heard of site linking but not really sure how to get into this.
Any suggestions would be greatly appreciated,
Laurie

 

[RadiusBPO]

Whats your website URL??

 

[dedwardp]

Hi,
I've recently started a cake making and decorating business, I am trying out Google Adwords but don't seem to be getting very far with it, any ideas on how to get higher on Google searches? I've heard of site linking but not really sure how to get into this.
Any suggestions would be greatly appreciated,
Laurie

It's all about SEO

 

[Iced Wonders]

Thanks, it's icedwonders.co.uk

 

[Vickie Hymid Multi-Shot]

Hi,
I've recently started a cake making and decorating business, I am trying out Google Adwords but don't seem to be getting very far with it, any ideas on how to get higher on Google searches? I've heard of site linking but not really sure how to get into this.
Any suggestions would be greatly appreciated,
Laurie

Hi Laurie - I suggest you ditch the Adwords as in my experience, people tend not to click on the sponsored links... you could try inserting keywords into your 'code source' instead. (Keywords are the words 'behind' or embedded within a web page that search engines pick up on when people search those exact words or terms). Have a look at your competitors' sites, and right click on a body of text (assuming it's not an image) and select 'view source'. Up will pop a rather strange looking text document but near the top you will find something like this: (I have used our company website)

<title>Hymid | Single and two shot injection moulding | Home</title>
<meta http-equiv="Content-Type" content="application/xhtml+xml; charset=utf-8" />

<meta name="description" content="Hymid, single & two shot injection moulding specialists" />

<meta name="keywords" content="hymid, injection moulding, moulding, single shot, two shot, multi shot, tooling, project engineering, assembly, UK, overseas, moulds, toolmaking, brixham, devon, specialist, innovation, auto un-screwing mechanisms, collapsing cores, up and aways, hydraulic, pneumatic, mechanically actuated internal tooling elements" />


Ok, I had a look at yours and there seems to be no keywords, I assume this is where things are failing. From the example above, if you searched via Google for mechanically actuated internal tooling elements then you will see Hymid at number one in the rankings (not that someone would actually Google these terms but it's a good example!) It also helps if these words appear frequently on your actual page text.
After checking out your competitors, draw up a list of words that you think people looking for your service would search for, and ask your web administrator to embed these keywords into your pages. The results arn't instant, but if you choose good keywords, you should see your site up it's presence soon. Good luck!
Vickie, Hymid Multi-Shot Ltd

 

[MikePage]

Hi - was reading your query when posting my reminder for tonights FSB Event.

I think it's just up the road from you (Aztec Hotel) - if you can come along I can find someone to give you some advice & you can do a bit of networking.

In case you haven't seen the earlier posts - we (The Federation of Small Businesses) have a free seminar on the last Wednesday of each month at the Aztec Hotel 7pm for a 7:30pm start; Free to all.

 

[baba_zi]

Hi, not sure if it is google adwords that you are after. these are spondered advertisement that cost you money to create a PAY PER CLICK campaign.

If you are promoting the website in the organic search it is a whole different thing. You need meta tags and links to your website, these are the convensions.

 

[Mark Reynolds]

Hi Iced Wonders, you could start off by putting a link to your website in your signature.

 

[Richard_Carey]

Hi Laurie,

Google have their own pdf 'Search Engine Optimization Starter Guide' which you can download and print. It takes you through a lot of the basics.

 

[Normansmith]

Hi Laurie,

Google have their own pdf 'Search Engine Optimization Starter Guide' which you can download and print. It takes you through a lot of the basics.

Think you might be 12 months too late ? check the date on the posting

 

[Mark Pocock]

If you're going to use Google Adwords you need to set your Adword campaign up correctly. Most business owners burn a heap of money through doing this wrong.

Not saying you are. -

We recently advised a local B&B in Bude. This guy had a PPC company in Exeter running his Adword account. By the time we'd sorted his campaign out for him we'd cut his cost per click by half. So he was able to buy more traffic on a daily basis.


For your keywords you need to do keyword research and then decide on those keywords
you want to rank for.

You also need backlink building on a monthly basis to improve your organic ranking.

Looking at your site I think you need to have a heap more copy on your page. That's because you need to spell out the benefits of doing business with your company.

warmly

Mark