Google Content Network...Is it worth it?

[plymgary]

Hello,

Has anyone here advertised on the Google content network? If so, did it work out for you and if so can you share any advice to ensure maximum performance?

I tried it 3/4 years ago but it never really worked out for me. Maybe it's time to try it again?

 

[Fresh Dimension Media]

Hello,

Has anyone here advertised on the Google content network? If so, did it work out for you and if so can you share any advice to ensure maximum performance?

I tried it 3/4 years ago but it never really worked out for me. Maybe it's time to try it again?

Some of our clients use the content network, some of them don't. As a sweeping generalisation, the clients who have the greatest success are those who are priced more aggressively than their competitors.

The truth is you need to understand what went wrong previously? Not all businesses are suited to the content network.

If you decide to delve back in, you need to maintain tight control on your budgets, review your data and refine where you're displaying. Fantastic Display Ads or Video Content are vital too.

I've been suitably impressed with conversion rates from re-marketing though. However, it's never easy to prove whether that customer would have purchased in time anyway. Good luck.

 

[Andy777]

Hello,

Has anyone here advertised on the Google content network? If so, did it work out for you and if so can you share any advice to ensure maximum performance?

I tried it 3/4 years ago but it never really worked out for me. Maybe it's time to try it again?

Yes!

For me it works even better than search ads. If you ask me, keys to success with content network are:

1) Manual, highly targeted placements (don't do network/category wise runs but hand pick most suitable sites for your products).

2) Using creative banners (creative NOT good looking!). Yes, the ugly ones and funny ones. Why? As they work. period.

3) Testing banner variations constantly (always have at least 2 versions running, taking down one that performs worse after some time and replacing with a new version).

4) Changing banners frequently on forums and websites with loads of regular visitors (to somehow minimize the banner blindness effect).

5) TESTING! Down to website and banner level. If you don't do this, you're wasting your time with paid advertising altogether!

Good Luck!