Google analytics behaviour flow

[Chris Fickling Design]

I'm being asked to create a website that will track visitor actions. The site owner will send out emails to companies on their database and 'invite' them to the site. The problem is they need to be able to see if those companies have visited and what pages they went to. I'm a great fan of keeping things simple and was just wondering, if they appended the url link to look something like: https://mywebsite.com/#company1, https://mywebsite.com/#company2, https://mywebsite.com/#company3 etc would google analytics record and display the visit in behaviour flow, keeping the #company1 part, or would it see it as just a visit to the home page? Is there a better way to do this?

 

[Cube Digital]

Use UTM urls. A real pain having to create one for every email you send out - or okay if you just want to see if 10 out of 100 clicked the link and visited.

 

[Cube Digital]

Use this to create the UTM URL https://ga-dev-tools.appspot.com/campaign-url-builder/ and be specific about the campaign so you can track.

 

[Chris Fickling Design]

That's excellent thank you - just what I was looking for.

 

[Chris Fickling Design]

Does this method only work with paid campaigns?

 

[webgeek]

Use Mautic, which will append unique tracking data on the URL they click.

If you did this with traditional analytics tagging, you'd have to manually create follow-up campaigns, with particular messages being sent to users, depending on if they click email 1 link 1, or email 2 link 1, one at a time.

The whole point of marketing automation is more than just giving you full visibility, but also the fact that you score leads, based on what they clicked, what pages they viewed and as they become more sales ready, putting them on a track with different messages.

Make the email marketing process 1000x easier by investing a bit in the marketing automation up front, so that you don't have to expend more and more effort as you build a bigger list and more message pathways.