Google Adwords

[wayzgoose]

Does anyone know of a "Dummy's Guide to Google Adwords"? In the old days I was getting the hang of keywords and setting up ads but now it's all Shopping Channel Product Listing Ads I must admit I am pretty clueless as to what's going on when I look at all the details. I have a very low maximum bid so I've never worried or had the time to really get my head round it all. Currently getting an 8.48% conversion rate but don't know if that's good or bad.

 

[maxfox44]

Hi,

8% is pretty good for most industries. Google themselves regularly offer training phone calls, but beware of cold calls from companies representing google. These are just agencies. Google calls are pretty good and usually offer excellent ways to optimise your budget.
In terms of a guide, try youtube or the help files in Adwords.

 

[wayzgoose]

Yes, I had those training calls from Google - I felt drained each week when they got off the phone - so much information and the speed it was delivered !

 

[maxfox44]

Try working out your profit from the conversion. That's the only thing that matters!

 

[Granulr]

To be honest the Google Shopping part of the Adwords is probably the easiest part, keyword research is the hardest part for normal adverts.

What we have recently done for a client is section off the products into groups based on profit margins. These were then sub-divided into more sections based on sales data and popularity.

So high profit margins and good sales data/popular items were given a higher bid, along with stock they were trying to sell off. This seems to work very well for this client.

I take it you already have all your ecommerce stock imported into Google Shopping and have this updated nightly?

Google do have an online classroom: google /adwords/onlineclassroom/

 

[wayzgoose]

Yes, all products are loaded up every day. Unfortunately, out of over 4000 products, there are no real favourites and sales are spread across all products. Sales only seem to be affected by the fact that over a period of months, Google seems to allow page 1 results for certain sections which then move on to push a new section to the front. So basically, it sounds like there is very little to do in the settings apart from choose how much to pay per click?

 

[PIers Ede]

Watch the seminars on Google academy here: http://www.google.co.uk/adwords/onlineclassroom/ You can do 6 hours or so of training which will take you quite a long way....

 

[Tom Porter]

8% is really good, averages are normally around the 2% mark!

 

[Chelios]

If you're getting a conversion rate of 8.48%, and your tracking is set up correctly, I wouldn't read any guides! That really is an excellent eCommerce conversion rate in almost every niche - are you maxing out your budget on the areas that are converting the best if these are also profitable?

 

[antropy]

I quite liked: Ultimate Guide to Google AdWords

 

[Freightlink.co.uk]

There are more and more agencies coming into the digital UK market that cater to SME's - basically offering a Pay-as-Go service, no commitments to 6 and 12 month contracts, the traditional way marketing agencies work. These days an SME needs flexibility because there are so many marketing agencies that put money before their clients needs still. So remember there are always alternatives out there.

 

[Granulr]

There are more and more agencies coming into the digital UK market that cater to SME's - basically offering a Pay-as-Go service, no commitments to 6 and 12 month contracts, the traditional way marketing agencies work. These days an SME needs flexibility because there are so many marketing agencies that put money before their clients needs still. So remember there are always alternatives out there.

Pretty much how we work.