Google Adwords

[Harvey bear]

Hi all.

I would like to know your thoughts on Google Adwords, we have an target to run at PPH (profit per hour) of 10 unit sales per hour, would you say Adwords if it is optimized well enough is the right key to the target and exceed.

Also what is your thoughts on SEO? given the Google updates etc is it still strong or is it more sensible to use Adwords on well targeted traffic etc, I know SEO is an long process, is it more beneficial to use Adwords if converting as SEO takes months?

We are an manufacturer. Currently we sell directly to Amazon to sell via their warehouses, but now want to increase market share of our brand and company and looking at strategic ways on doing so. (Amazon are our online retail partner only). So we don't have price trashing etc of various companies. Amazon have been very successful in partnership with us but want to increase our brand awareness as many of our sales currently are on word of mouth. We currently do around 1k weekly.

P.S this is all about bringing sales via our own website, rather then being just an brochure as we have been in the past.

I look forward to your reply's and thank you for your advice and guidance.

 

[kbos2hm]

Adwords works great if you use it properly but its trying to learn where people are with adwords that is harder. Have you got great sales pages what your customers would love ? have you asked your customers how they would search your product if it was not bought on impulse. SEO is long term process but well worth the investment. ROI is better to go down than PPH the process of buying on the web is in stages. people might click on your add now but buy later on.

 

[StevePoster]

If you want long term duration of results for your brand awareness organic seo will be your way or if you have the budget you can also use PPC campaign for faster results. Use Social Media as your medium to reach your targeted visitors in your location and it will provide possible conversion of leads to sales.

 

[Peter Bowen]

I'm assuming that you're a beginner at the online advertising and sales directly off your website so I'm using some fairly low click through rates and site conversion rates.

Assuming that your advertising click through rate is 1% and your website conversion rate is also 1% you'd need 10 000 people to see your advert to make one sale.

If you're hoping to sell 10 units an hour and each customer buys one unit you'd need your ads to be shown 100 000 times an hour. Thats approximately 7 million impressions a month if you're hoping for sales 24 hours a day. That's a shedload of impressions.

Feel free to rework the calcs based on actual numbers rather than my wild assumptions.

 

[ronneh]

I would add that Adwords can be quite expensive in the initial stages. Google themselves offer free workshops to help you maximize your budget, I would speak with them asap.

 

[WebMeUp]

Well, both AdWords and SEO have their own pros and cons.

E.g. SEO can enhance your site visibility, create user-friendly content and be effective in the long-run. But, since search engines are constantly changing their algos, SEO can be rather hard, time-consuming process that is full of difficulties.

But why not use them together?

AdWords can be essential in the start-up period and for short-time campaigns. SEO, in turn, will be necessary for longer perspective creating value, good content and user friendly pages.