google adwords

[Mikejf]

Hi all,

I've just set up Google adwords and I have 37 keywords so far but when you hover over the speech bubble next to the status on the campaign management screen all of them say "displaying ads right now?" NO. and "build a more effective keyword list". The quality score varies from 7/10 to 5/10.

I've tried the ads diagnostic tool and all keywords come back with the same results - "This keyword is not triggering ads to appear on Google or the search network"

I'm stumped on what I can do to change things. I've even added my name as a keyword and this won't even appear when searched.

Anyone got any tips?

Many thanks

Mike

 

[DoLally]

Mike - not sure how long it has been since you set the AdWords up - however it might just be a time issue - AdWords don't often go "live" instantly. It might be that they have been referred to an AdWords "reviewer" before they are allowed to go "live".

 

[Mikejf]

I set them up less than an hour ago.

 

[DoLally]

I have had some go for "review" before going live (and then I have others go live very quickly!)

Are you using any trademark names in your ads?

Have you restricted your Ads to show at certain times / days?

Are these geographically restricted ads (i.e. showing within 50 miles of your place of work)?

 

[Mikejf]

There are no trademarks and its all networks, All devices, English and united kingdom.

The budget is 50p per day and the bids are auto.

Mike

 

There are no trademarks and its all networks, All devices, English and united kingdom.

The budget is 50p per day and the bids are auto.

Mike

Are you for real? 50p per day?

Never start a campaign like that - thats how you tell google you are not serious - £100 / day more sensible - you can always turn it off.

As for the ads hard to say without knowing more about your site, keywords and ads, just remember relevance is everything. Keywords part of the ad, and the landing page.

Also - how can you be sure 50p a click is enough...if you are going to do this at all, you need to gamble at least £50 just to see how the game works.

 

[J-Wholesale]

admagic is right. People often tell you not to spend much when you're starting out with your first PPC campaign, but the reality is you need clicks to work out what works and what doesn't. You can't really tell anything about the success or failure of your campaign without at least a hundred clicks. If your cost per click is 50p, then it will take you a hundred days just to be able to make the next decision about your campaign. Push your daily spend up and you start making those decisions within days.

 

[Mikejf]

Thanks for your comments. I know 50p a day is low but £50 per day!! I'm only a sole trader and I certainly can't risk £1500 per month just for someone to click to my site.

 

[NextPoint]

Thanks for your comments. I know 50p a day is low but £50 per day!! I'm only a sole trader and I certainly can't risk £1500 per month just for someone to click to my site.

You are looking at the advertising campaign as an expense and not an investment. 50p per day will get you one click - when you are aiming to get your conversion rate between 1% and 10%, then this will take you months before you get your first enquiry - if you are lucky.

If you think of your pay per click advertising as an investment, paying £50 per day may cost you £1,500 in a month, but if you get business for £5,000 in that month from PPC, then the investment is worth £3,500.

You don't have to spend £50 every day either - you can choose to pause the campaign if you see it isn't working, then research as to why it isn't working. This is where good web design comes into play - good web design isn't about making things look pretty, but more about designing things to do the job, which in this case is to convert customers into enquirers and buyers.

 

Thanks for your comments. I know 50p a day is low but £50 per day!! I'm only a sole trader and I certainly can't risk £1500 per month just for someone to click to my site.

Go back to basics.

a/ How much is a customer worth to you ?
b/ What conversion can you get from clicks to customers?

Mr Micawber in dickens had it exactly right - happiness is the difference between what you get and what you spend.

If you got £500 work a day, thats £15000 in which case £1500 is nothing.
Until you test - you wont know.
One or two clicks will tell you nothing, so at least budget for 200 clicks whatever that might be....to even get a clue at conversion.

 

admagic is right. People often tell you not to spend much when you're starting out with your first PPC campaign, but the reality is you need clicks to work out what works and what doesn't. You can't really tell anything about the success or failure of your campaign without at least a hundred clicks. If your cost per click is 50p, then it will take you a hundred days just to be able to make the next decision about your campaign. Push your daily spend up and you start making those decisions within days.

Agreed.

And it is worse than that, google will take a dislike to you if you are nto making them money in a couple of days - you only have a couple of days to optimize ads before quality scores drop, and if they slap you, as they may already have done you have serious problems to get back int the game.

And coming to which , without meaning to be harsh, why should anyone spend any time helping you, if you wont spend more than 50p yourself?

 

[consultantUK]

Online advertising is a science. I have never seen anything online about the techniques experts use to get the best results online – no one is stupid enough to give their edge away. The information is literally worth Millions. Our clients don’t even get to see what we have done for them, we use our accounts to run the campaigns, they just know that the phone rings for business and our bills to them are justified. Budget, size of business is not relevant, online advertising works for 90% of businesses because it can deliver clients fast. We have clients that have a £20 000 turnover from internet advertising only, nothing else. That’s spending around £5000 on advertising per month.

Like mentioned above, if you don’t know all the pitfalls you will spend £15 000 and get £500 of work, and there is no upside to learning this science with your own money. We have spent stupid amounts of money and still are daily on R&D, just to know what exactly works and how to properly setup the accounts and campaigns. It is in the advertiser’s will not and cannot teach you all the tricks as they are changing all the time and your lack of knowledge means more revenue for them.

Each business is different and campaigns have to be analyzed daily sometimes we do hourly, because the clients pay £20 per click (international removal company), each click has to be tracked to see where it came from, you need to find out not just which keywords work but even the position under that keyword makes a difference. Then there is websites; look, feel, domain name, sub-domain names, negative keywords, regional zoning. The negative keywords can go into 1000’s.

If you really know what you are doing it works more than well:
1) You get the business first then pay the advertising bill, which is much less than the profit.
2) We can make the phone ring when you don’t have work and stop everything when you do.
3) Guaranteed results. We will give your money back if we can’t get you business leads without spending more than you earn and we’ll sign a contract for it.

 

[consultantUK]

Online advertising is a science. I have never seen anything online about the techniques experts use to get the best results online – no one is stupid enough to give their edge away. The information is literally worth Millions. Our clients don’t even get to see what we have done for them, we use our accounts to run the campaigns, they just know that the phone rings for business and our bills to them are justified. Budget, size of business is not relevant online advertising works for 90% of businesses because it can deliver clients fast. We have clients that have a £20 000 turnover from internet advertising only, nothing else. That’s spending around £5000 on advertising per month.

Like mentioned above, if you don’t know all the pitfalls you will spend £15 000 and get £500 of work, and there is no upside to learning this science with your own money. We have spent stupid amounts of money and still are daily on R&D, just to know what exactly works and how to properly setup the accounts and campaigns. The advertiser’s will not and cannot teach you all the tricks as they are changing all the time anyway and your lack of knowledge means more revenue for them.

Each business is different and campaigns have to be analyzed daily sometimes we do hourly, because the clients pay £20 per click (international removal company), each click has to be tracked to see where it came from, you need to find out not just which keywords work but even the position under that keyword makes a difference. Then there is websites; look, feel, domain name, sub-domain names, negative keywords, regional zoning, etc.

If you really know what you are doing it works more than well:
1) You get the business first then pay the advertising bill, which is much less than the profit.
2) We can make the phone ring when you don’t have work and stop everything when you do.
3) Guaranteed results.