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It seems that +1 is not a big success... because not everyone can use it, unless he has a google account.
Google are doing everything they can to get people to create google accounts ALL of this is about trying to break into social and most of all getting deep levels of data tracking for their own gains.
Google is creating product after product to try and get the world signed up to a google account because THEN they can hide the user data from the rest of the world, and kleep it to themseleves.
people need to be told exactly what having a google account does, it is pretty much spyware.