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Seth Godin's - "Purple Cow".
The e-myth revisited: why most small businesses don't work and what to do about it by michael e. gerber.
Excellent book.
Probably the thing that inspired me the most was Lee Iacocca's autobiography. I first read it in the late 80s, and still read it most years.
The e-myth revisited: why most small businesses don't work and what to do about it by michael e. gerber.
Excellent book.
Also, almost anything by Brad Sugars is worth a go.
Is this a serious recommendation for Brad Sugars ???
Brad Sugars is an Australian businessman reckoning to be worth a billion dollars and runs one of the worst business franchises ever..selling to well intentioned business coaches for huge sums of money and ongoing royalties. He has been exposed 101 times on the internet. Check bluemaumau.net for starters. He has made his money from the misery of others.
He has lost more lawsuits in the past few years than I have had hot dinners and he spends a huge proportion of his ill gotten earnings 'correcting' the internet...he is a modern day highwayman...He literally rewrites the internet and builds sites warning people about phoney coaching franchises...of which he is the ringleader.He has people working full time taking down reports about him under the word scam.
None of his books were written by him they are all much plagiarized from very much better authors and over the years the starred comments on Amazon have mainly been proven to come from his own staff and blinded franchisees.
The churn rate of his franchise in the UK has been abysmal..hundreds have lost huge sums of money on this false prophet.The only people to stick have been a couple of master franchisees who make most of their money from chasing down the franchisees when they leave for outstanding money on the franchise. A wreckers game.
If you took any one of the Sugars books and add up the years he has been in so many businesses and then multiply it by the 15 odd books the guy has had around 300 jobs spanning over 800 years. A true messiah.
Snake oil personified.Almost all recommendations for Sugars come from his latest disciples all of whom see through him in time.
Personally never owned his franchise but know around 40 who did.
Read his books ? I don't think so![]()
consider reading "Memoires of a stock operator". It's old & it's about trading shares - but the clues about crowd mentality, personal psychology & asset management are still very relevant today...
Point taken. We all can only speak as we find and if the books helped your business thats great.
Apparently, nobody simply nobody, for love nor money has been able to stand the guy within his own set up and all the things you say resonate with what others have told me. He has issues that is for sure.
I forgot to say that Dale Carnegie is the daddy of them all as far as business books are concerned. Old as the hills but his books mean as much today as the day they were written.
Never Eat Alone, I forget the author.
Essentially anything that encourages strong networking via giving/reciprocity and genuinely helping people out.
I fully support this method because "what goes around comes around" is more than just a saying.
The Happiness Advantage by Shawn Achor - interesting book about how happiness doesn't follow success, but rather that success follows happiness. Some very interesting points.