So for some time we have offered "free" international delivery (orders over a certain value) but we're finding of late that it's probably not as effective a marketing tool as it used to be for us. As a lot of our products are bought in from the US, or paid for in USD, we'd need to considerably raise our prices to continue subsidising delivery AND ensure the same margin with the weaker pound. Assuming the weaker pound is here to stay for the foreseeable future we're most likely going to charge for overseas shipping once again in an effort to try and keep the product price down going forward. My question is this: We've always been VERY transparent with our customers (we have many regular overseas buyers) but should I: a) Change the delivery prices and website details 'quietly' (we don't have big FREE delivery banners anyway) and see if it causes a drop in sales? b) Email our customers in the newsletter and tell them it's going to be free until X date? c) Other, suggestions welcome. We sell very niche products, that can be bought elsewhere but the competition (nor the industry) is not massive. Any thoughts welcome!