Flyer delivery recommendations...

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mit74

Free Member
Jun 4, 2010
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  • #1
    Can anyone recommend a flyer company that delivers around mid-glamorgan area? There are a few online I've found but they either charge extra for outside cardiff or don't look very professional. I know you need to be careful of leaflet distribution as alot of companies may scam you and throw the leaflets away.
     
    W

    Williams lester

  • #5
    mit74 said:
    Can anyone recommend a flyer company that delivers around mid-glamorgan area? There are a few online I've found but they either charge extra for outside cardiff or don't look very professional. I know you need to be careful of leaflet distribution as alot of companies may scam you and throw the leaflets away.
    Click to expand...

    I have a client who specialise in flyer distribution...though not sure if they cover mid glam yet. Drop me a PM if you need their contact details.
     
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    M

    MASSEY

  • #6
    I got 10k of leaflets to shift. They should of gone out months ago but i had an issue with the sales guy he was untrustworthy so i took them off him :rolleyes:

    A leaflet apparently has far more effect if delivered individually not inside a paper. When reading a paper most just pull out the flyers and read the paper.
     
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    T

    tnichs

  • #7
    MASSEY said:
    I got 10k of leaflets to shift. They should of gone out months ago but i had an issue with the sales guy he was untrustworthy so i took them off him :rolleyes:

    A leaflet apparently has far more effect if delivered individually not inside a paper. When reading a paper most just pull out the flyers and read the paper.
    Click to expand...


    Where do you need these delivering? Are they limited to your locale or can you spread the area - If you can, this is something that I can help with.
     
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    L

    Leaflet Distribution

  • #8
    Two pieces of advice, firstly I would suggest that you only use solus distribution methods, this means it goes out on its own, has a far better chance of its message being read.
    Secondly, make sure you pay a sensible price for the delivery, if you drive the cost down you will be asking for trouble...remember the distribution company nees to make money.
     
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    OldWelshGuy

    OldWelshGuy

    Free Member
    • Jun 12, 2008
    15,879
    6,836
    South West Wales
    www.owgmarketing.co.uk
  • #9
    £15-25 per k is a decent rate I would say, the advice about being solus is crucial, also consider that leaflets don't always fall the right side, and a single sided full colour is often more effective than a double sided.

    On the matter of colour, it is cheap enough now to get full colour done, so don't scrimp, BUT also don';t make it like a comic. use colour wisely.
     
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    L

    Leaflet Distribution

  • #10
    Hi Old Welsh Guy, without being rude a rate of £15-£25 per 1000 is simply unthinkable, this is exactly what many companies are trying to get distributions done for and then come onto forums like this compalining at the results.
     
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    W

    Williams lester

  • #11
    Leaflet Distribution said:
    Hi Old Welsh Guy, without being rude a rate of £15-£25 per 1000 is simply unthinkable, this is exactly what many companies are trying to get distributions done for and then come onto forums like this compalining at the results.
    Click to expand...

    I think that would depend on what area of the UK you are in. As you don't say, it is impossible to comment....but as you are posting in the Wales forum I can only assume you are in Wales. The going rate of £25 sounds about right for this area.
     
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    L

    Leaflet Distribution

  • #12
    Hi Williams Lester,
    the area of the country that you live in should make no real difference to the distribution cost, the type of properties you are delivering to could and may well affect it.

    From this very low suggested rate, does this mean that welsh leaflet distributors are much faster than distributors in other parts of the country ?

    Sorry for my flipant answer, but this price issue needs to be sorted for the benefit of all concerned.
     
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    W

    Williams lester

  • #13
    Leaflet Distribution said:
    Hi Williams Lester,
    the area of the country that you live in should make no real difference to the distribution cost, the type of properties you are delivering to could and may well affect it.

    From this very low suggested rate, does this mean that welsh leaflet distributors are much faster than distributors in other parts of the country ?

    Sorry for my flipant answer, but this price issue needs to be sorted for the benefit of all concerned.
    Click to expand...

    In certain areas of South Wales, bookkeepers are charging £3 per hour compared to the average going rate in other parts of the UK of £10-12 per hour. So unskilled leaflet distribution work will not be generating a huge fee here!
     
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    L

    Leaflet Distribution

  • #14
    Hello again,
    thanks for your reply...

    but the issue is in this industry is that most companies who have a leaflet distribution done are not happy and end up complaining about the results...

    This is simply down to one factor, the cost.

    I am simply giving the easy remedy.

    If you worked out the costings, having the distribution done properly, would save you money on the printing and distribution costs, and give you the benefit of a good advertising campaign having been done, then the possible sales from that.
     
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    J

    Joe E

    Free Member
    Oct 24, 2007
    443
    75
    Bristol
  • #17
    Leaflet Distribution said:
    Hello again,
    thanks for your reply...

    but the issue is in this industry is that most companies who have a leaflet distribution done are not happy and end up complaining about the results...

    This is simply down to one factor, the cost.

    I am simply giving the easy remedy.

    If you worked out the costings, having the distribution done properly, would save you money on the printing and distribution costs, and give you the benefit of a good advertising campaign having been done, then the possible sales from that.
    Click to expand...

    Whilst I agree wholeheartly with you, the statement in bold is presuming everything else was done correctly, target market, copy, design & print.
     
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    L

    Leaflet Distribution

  • #20
    Williams Lester,
    that is a very blunt way to put it !

    And for the record, I am not trying to promote a business here, just trying to improve the industry.

    It is not as simple as that, but yes, if you payed more, the distribution company would have more money available to pay their distributors, seems simple to me, if the amount allocated to distributors is higher, I am sure most people could assume that more time will be allocated, leading to better penetration, and hopefully better results for the client.

    As for figures....perhaps we should start a thread.
     
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    B

    bamboochris

  • #21
    Williams lester said:
    I think that would depend on what area of the UK you are in. As you don't say, it is impossible to comment....but as you are posting in the Wales forum I can only assume you are in Wales. The going rate of £25 sounds about right for this area.
    Click to expand...


    I think there may be some misunderstandings within this thread but from where we stand [running a leaflet distribution company - not within wales] -

    Novice & Newbies to the purchase of leaflet distribution services is far too focused on price & far too little focused on results.

    UK Minimum wage for adults is £5.80 per hour - irrespective of being in Wales, England or Scotland [rising to £5.93 in October]

    Average delivery speed in a built up area is 150-160 per hour but can vary hugely dependent on type of housing [rural or very affluent below 60 per hour & 'on street terraced' upto 240 per hour]

    Hence average speed required a labour cost of £37.41 / 1000 [minimum wage - for more reasonable companies then payment of £6-£7 is more common hence £42-£45] to deliver average property with good weather. Poor weather, travelling costs & time will all be additonal costs on top of that before considering the business costs of back checking / admim / unit / storage / rates / recruitment

    Clearly given that then the suggestion that £25 per 1000 is a fair rate for solus distribution [meaning 1 leaflet on its own] is clearly unreasonable, illegal or commercially suicidal .. My take all 3 !!

    That said for a shared distribution the usual rate is between £25 & £35 for delivery per 1000 ... it would always be best to ensure the company handling the distribution does not deliver competitors at the same time & what number they put out together [2-4 would be reasonable but 6+ would considerably reduce the return]

    I would strongly recommend that the focus should be on who your customers are, where they live & how the distribution business manages the profiling, distribution & back checking as that will offer far greater influence over the success of the campaign that arguing over the price differential. It does stand to reason that anyone charging a rate well below minimum wage is either going to be at best a very short term supplier that you are happy to exploit / have them exploit their staff or worse, is unable to actually deliver all your material resulting in dumping / failing to deliver some or all of the leaflets giving rise to the all too common comments within these forum posts.

    Hope that helps everyone ...


    Regards

    Chris

    PS If done properly it really is one of the most efficient & cost effective forms of marketing direct to a consumer market.
     
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    J

    Joe E

    Free Member
    Oct 24, 2007
    443
    75
    Bristol
  • #22
    bamboochris said:
    I think there may be some misunderstandings within this thread but from where we stand [running a leaflet distribution company - not within wales] -

    Novice & Newbies to the purchase of leaflet distribution services is far too focused on price & far too little focused on results.

    UK Minimum wage for adults is £5.80 per hour - irrespective of being in Wales, England or Scotland [rising to £5.93 in October]

    Average delivery speed in a built up area is 150-160 per hour but can vary hugely dependent on type of housing [rural or very affluent below 60 per hour & 'on street terraced' upto 240 per hour]

    Hence average speed required a labour cost of £37.41 / 1000 [minimum wage - for more reasonable companies then payment of £6-£7 is more common hence £42-£45] to deliver average property with good weather. Poor weather, travelling costs & time will all be additonal costs on top of that before considering the business costs of back checking / admim / unit / storage / rates / recruitment

    Clearly given that then the suggestion that £25 per 1000 is a fair rate for solus distribution [meaning 1 leaflet on its own] is clearly unreasonable, illegal or commercially suicidal .. My take all 3 !!

    That said for a shared distribution the usual rate is between £25 & £35 for delivery per 1000 ... it would always be best to ensure the company handling the distribution does not deliver competitors at the same time & what number they put out together [2-4 would be reasonable but 6+ would considerably reduce the return]

    I would strongly recommend that the focus should be on who your customers are, where they live & how the distribution business manages the profiling, distribution & back checking as that will offer far greater influence over the success of the campaign that arguing over the price differential. It does stand to reason that anyone charging a rate well below minimum wage is either going to be at best a very short term supplier that you are happy to exploit / have them exploit their staff or worse, is unable to actually deliver all your material resulting in dumping / failing to deliver some or all of the leaflets giving rise to the all too common comments within these forum posts.

    Hope that helps everyone ...


    Regards

    Chris

    PS If done properly it really is one of the most efficient & cost effective forms of marketing direct to a consumer market.
    Click to expand...

    What he said!! :cool:

    Well articulated Chris, however there will still be people who base everything on price and then wonder why their response rate is too low and they don't get ROI.

    Which is shame especially if they have bothered to spend good money on finding their target market, getting good copy and then printed & designed on good quality stock.

    I'm still amazed by how little value is placed on the most physical side of a successfull leaflet campaign.
     
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    J

    johns1

  • #23
    I took a leaflet company to court last month as they didn't deliver my leaflets and now i know that the price was too cheap. I didn't WANT cheap, i don't believe in cheap for anything i buy but i called 3 companies and they all gave me roughly the same price (£37-40 per 1000). I was extremely busy at the time and had absolutely no idea what the cost should be (and before anyone from the industry starts reciting numbers at me) i had ABSOLUTELY NO IDEA how long it takes to deliver 1000 leaflets.

    So yes, i entirely agree that people should pay good money for a good service but these cowboys simply take advantage of people like me
     
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    V

    Vacman2000

  • #24
    Thank Goodness others see that cheap prices means bad delivery
    But that does not mean you have to pay the earth.
    If you could get someone to deliver the leaflets the same as you would do it yourself you could pay up to about £35.00, but that is not going to happen

    So you must know what your response rate is going to be, by delivering 5-10 k yourself then you can measure there response level.
     
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    W

    Williams lester

  • #25
    bamboochris said:
    I think there may be some misunderstandings within this thread but from where we stand [running a leaflet distribution company - not within wales] -

    Novice & Newbies to the purchase of leaflet distribution services is far too focused on price & far too little focused on results.

    UK Minimum wage for adults is £5.80 per hour - irrespective of being in Wales, England or Scotland [rising to £5.93 in October]
    Click to expand...

    Minimum wage will be irrelevant to many leaflet distribution businesses as they are run as partnerships, so the partners are able to take whatever price they see fit, and whatever the client will pay.
     
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    S

    seanstevens

  • #27
    Williams lester said:
    Minimum wage will be irrelevant to many leaflet distribution businesses as they are run as partnerships, so the partners are able to take whatever price they see fit, and whatever the client will pay.
    Click to expand...

    There is a point here. The larger the firm the more overheads they have, whereas the retired postal worker now doing leaflet distribution in the town he lives does not have the overheads and could easily charge a lower price and give a better service than a young bod earning minimum wage.. I know this to be true as a family member does just that ;)
     
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    L

    Leaflet Distribution

  • #33
    With all due respect Williams Lester, I think you must have gone mad looking at all those numbers all day...

    Why on earth do you think it is right for you to pay a lower rate in the valleys?

    It takes the same length of time to deliver the leaflets.....the fact that you can only charge a lower rate there has nothing to do with it.

    Things like this should be of interest to you, as this advertising is what is driving your business forward, or at least should be.
     
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    W

    Williams lester

  • #34
    Leaflet Distribution said:
    With all due respect Williams Lester, I think you must have gone mad looking at all those numbers all day...

    Why on earth do you think it is right for you to pay a lower rate in the valleys?

    It takes the same length of time to deliver the leaflets.....the fact that you can only charge a lower rate there has nothing to do with it.

    Things like this should be of interest to you, as this advertising is what is driving your business forward, or at least should be.
    Click to expand...

    And it takes us the same length of time to complete a set of accounts for a business in the valleys, but the fees will be less, so correspondingly our costs have to be less. You will obviously appreciate that a lot of costs will be less such as rent, rates also, do you think the councils in the valleys should charge the same rates as Cardiff council? Do you think office or warehouse space in the valleys should be the same as in Cardiff?

    You may also wish to consider that prices in Cardiff are less than, for example, London. Should we all charge out at London prices?
     
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    L

    Leaflet Distribution

  • #35
    I honestly cant believe what I am seeing !

    The fact that you charge less is YOUR ISSUE, whilst i realise if that is the case you have to cut your costs, asking a distribution company to do a job for less money than it costs to do is simply ridiculous....

    Do you honestly think that you will get a good job done if you are paying less than the cost price ?

    How long will it take for businesses to realise that if they paid the correct rate for the job, they would actually get better returns from the distribution, as quite simply the pentration would be greater....
     
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    W

    Williams lester

  • #36
    Leaflet Distribution said:
    I honestly cant believe what I am seeing !

    The fact that you charge less is YOUR ISSUE, whilst i realise if that is the case you have to cut your costs, asking a distribution company to do a job for less money than it costs to do is simply ridiculous....

    Do you honestly think that you will get a good job done if you are paying less than the cost price ?

    How long will it take for businesses to realise that if they paid the correct rate for the job, they would actually get better returns from the distribution, as quite simply the pentration would be greater....
    Click to expand...

    So you believe that all prices should be the same, no matter what area of the UK you are in.....is that what you are saying?
     
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    L

    Leaflet Distribution

  • #37
    The exact point I am making is that any leaflet distribution should be priced on a number of factors including, quantity, size and weight, time scale, area of distribution, which basically means rural or urban areas....the distance between houses...


    Certainly not on factors such as, people in this area would only pay this or that rate... where is the basic business sense in that ??

    I ask you this, would you prepare my accounts for £20, beacause that is all I want to pay ?
     
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    L

    Leaflet Distribution

  • #39
    I think this is now becoming silly.

    If you think by paying less than the cost price to do the job is a good idea, then good luck to you,

    but please do not come back onto forums such as this complaining about a distribution company when you get less than you had hoped.
     
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