Flyer abuse

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M

Mr H

  • #41
    Options said:
    Why are people these days so angry?
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    Sexual frustration?

    Options said:
    Why are people these days so angry? I have just had a voicemail left on my business line from a guy who apparently has received 2 flyers on his car from my company in 2 days. He was f- ing and blinding and said if he received another flyer from my company (which is possible because he didn't say who he was and he also with held his number) he will burn my shop down
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    shame, we could have used his number on online......
     
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    Lucan Unlordly

    Lucan Unlordly

    Free Member
    Feb 24, 2009
    4,004
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  • #43
    Instead of putting flyers under windscreens why don't you try something that's not at all irritating.........like asking me if I want double glazing when I leave Homebase?

    Then when I realise i've forgotten something ask me again on the way out.

    Then when I take something back to change it, ask me again.

    I just love the flush of adrenaline, the forced smile, the strained no thankyou and the fact that my personal space is invaded.;):D
     
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    N

    Nico Pirnazari

  • #44
    Some interesting discussions here. I would agree that door to door distribution is a better option. I don't think anybody enjoys leaflets stuck to their car windscreens.

    I run a leaflet distribution company myself, and we have seen businesses enjoy many favourable results. Leafleting definitely works.
    Obviously you will get those who will just toss the flyers in the bin, but if you have thought carefully about your target market and you have made your flyers attractive enough, you will get some people who will genuinely be interested in what you're offering.

    Good luck with your future marketing!
     
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    A

    Arhob1

    Free Member
    Jul 24, 2011
    87
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  • #45
    I have never read a flyer put on my car as they irritate me as I now have rubbish that I need to deal with that isn't mine.

    I don't mind receiving flyers at home at all, I glance at all of those to see if they are of interest, some I keep most I put in the recycling.
     
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    D

    davidphilips

  • #49
    There is of course another instant way to get flyers to people very quickly ad easily. We can send your flyer direct via fax to targeted recipients in certain areas. If you want more info, give me a shout. We can do this from as low as 1p so it works out very economically indeed. The beauty of this is they have to read a fax to evaluate it, and if you can spark the interest with the page, people will call.

    If you want, PM me or have a look at our website.
     
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    R

    Remote Resources

  • #50
    davidphilips said:
    There is of course another instant way to get flyers to people very quickly ad easily. We can send your flyer direct via fax to targeted recipients in certain areas. If you want more info, give me a shout. We can do this from as low as 1p so it works out very economically indeed. The beauty of this is they have to read a fax to evaluate it, and if you can spark the interest with the page, people will call.

    If you want, PM me or have a look at our website.
    Click to expand...

    It costs the advertiser as little as 1p but it costs the recipient business more. Time taken to analyse the fax in case it's an important business communication, cost of ink, cost of paper. I find these more intrusive and obnoxious than flyers on my car - and I've already stated what I think of those.
     
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    D

    davidphilips

  • #51
    Remote Resources said:
    It costs the advertiser as little as 1p but it costs the recipient business more. Time taken to analyse the fax in case it's an important business communication, cost of ink, cost of paper. I find these more intrusive and obnoxious than flyers on my car - and I've already stated what I think of those.
    Click to expand...

    It works though, and generates enquiries and sales and thats all that matters. You can unsubscribe. Its the ones who don't that count.
     
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    Richard Glynn

    Richard Glynn

    Free Member
    Sep 6, 2005
    527
    133
    Preston, Lancashire
  • #52
    davidphilips said:
    It works though, and generates enquiries and sales and thats all that matters. You can unsubscribe. Its the ones who don't that count.
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    Just to clarify, if say 5% (decent industry return as I recall) of the flyers / faxes generate sales - that's all that matters. What about the other 95%? Are we saying that they don't matter?

    We (say 95% of us) are bombarded with junk we don't want, faxes, flyers that have nothing to do with us, phone calls asking us if we want free home security audits just as we're sitting down to tea. All in the hope that the business might get lucky and generate a sale or enquiry - because that's all that matters?

    We haven't asked for this, we don't want this .. but it's then up to us to unsubscribe?

    Shouldn't the onus be on businesses to take a little extra time and effort to seek out audiences/customers who want to actively listen to what they want to say?
     
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    Scott-Copywriter

    Scott-Copywriter

    Free Member
    May 11, 2006
    9,605
    2,673
  • #53
    Richard Glynn said:
    Just to clarify, if say 5% (decent industry return as I recall) of the flyers / faxes generate sales - that's all that matters. What about the other 95%? Are we saying that they don't matter?

    We (say 95% of us) are bombarded with junk we don't want, faxes, flyers that have nothing to do with us, phone calls asking us if we want free home security audits just as we're sitting down to tea. All in the hope that the business might get lucky and generate a sale or enquiry - because that's all that matters?

    We haven't asked for this, we don't want this .. but it's then up to us to unsubscribe?

    Shouldn't the onus be on businesses to take a little extra time and effort to seek out audiences/customers who want to actively listen to what they want to say?
    Click to expand...

    It's the will of the world. Businesses will do whatever gives them the better ROI. If it involves carpet mailing a huge audience to generate sales instead of taking more time to carefully select prospects, then so be it. That would only ever change if an authority stepped in to prevent them.
     
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    D

    davidphilips

  • #54
    Richard Glynn said:
    Just to clarify, if say 5% (decent industry return as I recall) of the flyers / faxes generate sales - that's all that matters. What about the other 95%? Are we saying that they don't matter?

    We (say 95% of us) are bombarded with junk we don't want, faxes, flyers that have nothing to do with us, phone calls asking us if we want free home security audits just as we're sitting down to tea. All in the hope that the business might get lucky and generate a sale or enquiry - because that's all that matters?

    We haven't asked for this, we don't want this .. but it's then up to us to unsubscribe?

    Shouldn't the onus be on businesses to take a little extra time and effort to seek out audiences/customers who want to actively listen to what they want to say?
    Click to expand...

    If the law were different, most forms of marketing would be outlawed. Direct marketing is regulated and with the FPS, TPS and MPS, There are legal obligations for direct marketing companies to follow and options for recipients to be removed.

    At the end of the day it's a great way of getting your name out there to your target market and it works very well. We have very few removal requests for our clients.

    Its also crazily economical. There is more information on fax broadcasting at http://www.faxbroadcasting.eu
     
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    V

    VirtualOffice4U

  • #56
    It's all good and well handing out flyers and sending them around, that's advertising and most people do it.
    It's HOW you do it that's important, you don't want to be touching other peoples cars because they haven't given you permission too and will feel like they've had their personal property touched and moved. Imagine if you broke one of their window wipers! I would absolutely fuming.
     
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    A

    ADAMATKIN84

    Free Member
    Nov 10, 2007
    70
    5
    lincoln
  • #58
    At the end of the day I agree with what was said about placing leaflet son cars. I dont't agree it is the right thing to do, I wouldn't like to know someone has had their hands on my car in order to put A leaflet on, there going around that fast their not going to be bothered about taking care with m car when the do it.
    On the other hand door drop leafleting works if it didn't people wouldn't use it. But it only works if your selling something people want, the leaflet looks good and you have targeted the right peoples and areas.

    Yes there will always be one or two who will complain but that is the law of the world, some people will complain about anthing no matter how little.
     
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