First steps starting a bar business.

Pel

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Jul 26, 2015
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Hi,

There's probably loads of threads here about starting a bar business but I haven't found one that really helps me understand what it he very first steps are on starting a bar business.

What I'm looking for is advice on writing a business plan and getting a loan from a bank on starting on a bar. Me and a friend have around £20k of our own but know this isn't enough.

Also, there a 2/3 successful bars in our town and one of the owners is in the process of putting his business up for sale. I presume buying an established business would be a better option but also would need advice on this too?

Anything anyone can help with would be greatly appreciated.
 

Scalloway

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Jun 6, 2010
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The first thing is what experience do you have of bar work?

These are just a few thoughts based on my long experience on both sides of the bar.

Buying an existing bar would probably be a good idea from the point of view that you wouldn't have to struggle to find premises then get approval for getting a licence and getting it converted. You have to bear in mind the bar's existing reputation and customers.

What kind of bar are you aiming for? Pool and darts/ Sport on tv? A quiet meeting place for couples and mates?

What do you need to spend on refurbishment?

Who are your likely clientèle - big spending lads or impecunious students? How many are in the area that are likely to visit your bar?

Do see opportunities to have promotions on nights that would otherwise be quiet?

Who will manage the bar?

Do they have the personality to be cheerful when the place is packed an hour before closing and they have been up since 7am sorting problems?

Can you easily get suitable staff?

How will you market the business?

Work out the likely running costs and gross profit. Then use this to work out what you need to take each week to cover this cost.
 
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Pel

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Jul 26, 2015
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Thanks for your reply Scalloway.

I have worked in a couple of bars and been a bar manager at one... But I knowmthat is really toe inter water stuff.

We are aiming for a trendy wine/cocktail bar, the sort of place people will spend all night or start their night at before heading to a nightclub. There is a very popular nightclub down the same high street that attracts people from all over the country. As well as busy weekends, I would also aim to provide breakfast and lunch (something the bar already does).

The exitisting bar is to a high spec and not a to of refurb would be needed (current owner selling due to moving away and not needing the business any longer)

The area is packed out with young people. I am 23 myself and go out in Brentwood most weekends and know the area and clientele extremely well, a well marketed bar would hit the ground running.

Me and my friend plan to run it, he is very good at event management and a great people person plus popular in the area and on social media. I see myself more running the behind the scenes matters.

As of yet this is all an idea but one I can really see working. I need advice on things such as getting a loan and business plans going with that.
 
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Scalloway

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Opinion87

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Jul 1, 2015
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Pel said:
What I'm looking for is advice on writing a business plan and getting a loan from a bank on starting on a bar. Me and a friend have around £20k of our own but know this isn't enough.

You're right, £20,000 won't even touch the sides. From what I understand getting finance for a licensed premises is extremely difficult; banks just don't lend because it's so high risk.

Also, there a 2/3 successful bars in our town and one of the owners is in the process of putting his business up for sale. I presume buying an established business would be a better option but also would need advice on this too?

Brentwood is a pretty sewn up market and it doesn't have the best of reputations. The likes of Sugar Hut and O'Neill's have been established for many, many years and have a tight grip. From conversations with my own door staff they're of the opinion that the scene their is going massively down hill.

We are aiming for a trendy wine/cocktail bar, the sort of place people will spend all night or start their night at before heading to a nightclub. There is a very popular nightclub down the same high street that attracts people from all over the country. As well as busy weekends, I would also aim to provide breakfast and lunch (something the bar already does).

You need to figure out what your USP is. Trying to take market share from the market leader isn't a USP.

The exitisting bar is to a high spec and not a to of refurb would be needed (current owner selling due to moving away and not needing the business any longer)

The only business you no longer need is an unprofitable business. If it was making money one would assume the owner would install a manager to run things for him.

The area is packed out with young people. I am 23 myself and go out in Brentwood most weekends and know the area and clientele extremely well, a well marketed bar would hit the ground running.

I wouldn't even bother trying to compete with the Sugar Hut. Brentwood is sewn up by the existing venues that have been established for many, many years.

Me and my friend plan to run it, he is very good at event management and a great people person plus popular in the area and on social media. I see myself more running the behind the scenes matters.

Businesses can and do ruin friendships. Quickly and easily. Make sure you're both 100% on the same page, make sure you're both agreed on an exit strategy, make sure you've got a proper Shareholders Agreement written up etc.

As of yet this is all an idea but one I can really see working. I need advice on things such as getting a loan and business plans going with that.

I can potentially help with the the latter, but I've never sought finance- I'm sure there will be plenty of people on here that do and/or have contacts. I should also add I'm about 20 minutes away from Brentwood.
 
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NewGardenStyle

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Jun 26, 2014
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I was in a similar position to you a couple of years ago when I was thinking of buying a bar.

On the finance side, I had no problem arranging a loan but I had more capital of my own to put in than you do. I was looking for 50% of the purchase price as a loan. Your position is a little more precarious as you only have 10% or so. The lender also wanted previous experience (which you have), a detailed business plan (not that difficult to put together) and sight of the current owner's most recent financials. Approach a selection of potential lenders as there was a fair degree of variance between their attitude towards this type of business.

On the current owners numbers, treat the financials that a vendor gives you with a healthy dose of scepticism. It's common for vendors to suggest they run two sets of books - one for the taxman and one to use when they want to sell. I wouldn't expect a bar to include every £ of turnover in their audited accounts, but if there's a massive disparity between what they proclaim to you and what they actually report, be very wary and certainly use that as leverage to negotiate the price down. If they can't prove their turnover to an acceptable level and give a realistic sample of costs, just walk away. That's what I ended up doing.

Also be aware that what appears to be a thriving bar can easily be making peanuts when you take into account humungus rent and rates, etc. .
 
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Opinion87

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Jul 1, 2015
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Personally I'd say make it a craft beer bar. It's addictive stuff once you get into it.

Growing manically but still a relatively niche market. I know of places that stock none and one place in particular that has over 20 on tap. Really depends your location and target market... as you'd imagine (and in my experience only) craft isn't exactly a big hit with the female market, and you still find people that haven't actually heard of craft beer and don't understand the concept. We stock a reasonably broad range mixing up some of the standard popular crafts with some that haven't quite hit that level yet, along with some locals. To give an idea here's a few tidbits from our April item sales (random PDF click), the % being % of total value of stock sold;

Draught Beer: 15.01%
Bottled Beer: 19.29%
Craft Beer: 3.04% (though this probably has gone up since April, but we're not talking 200%-300% increases)
Jack Daniels: 5.68%
Splash Pepsi (Mixer): 4.84%
Jagerbomb: 2.93%
 
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Opinion87

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I fully understand how big the scene is getting. One of the perks of the jobs is we get to visit a lot of the breweries, distilleries etc. and you can see how quickly there operations are expanding. As with anything though it has to grow and generally does in so in pockets- starts off West Coast USA, spreads throughout, hits London, after London it tends to hit Norwich first before spreading to the rest of Essex. So while there is no doubting there is a scene, it wouldn't necessarily say it's a scene everywhere. We're 25 minutes outside Central London and craft isn't massive here yet, but it's certainly growing. Along with craft beer, gin (good gin, and craft gin) is definitely making a come back, whereas a year ago all anyone wanted in these parts was dark, spiced rum- namely Kraken. Kraken and apple juice suddenly became huge but that has died down now. Ironically the biggest stockist of craft (at least in Essex) is Weatherspoon's, and with their purchasing power it's difficult (nye on impossible?) for indies or smaller chains to compete on price. I should add I'm no expert, just going by my experience and what I see and hear.
 
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Jul 22, 2015
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"What I'm looking for is advice on writing a business plan and getting a loan from a bank on starting on a bar. Me and a friend have around £20k of our own but know this isn't enough."

HI PEL, I think your wasting your time going to a bank. Depending of course on the cost of purchasing the business they normally will want a lot more than 20k. Find a commercial broker. They will have many bank and finance institutions that want to lend. Just make sure you get one that doesn't charge unless you proceed and make sure you want to proceed before finding one.
Mike
 
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I once met a man who earned a great deal of money by running a bar.

Gather around and I shall tell you all a story -

The new owners of a bar were totally mystified by turnover that was about half what it should have been. The bar was part of a large and prestige hotel and one of the hottest singles bars in town. It was packed most nights and on weekends, it was jam-packed. The hotel had been sold to a group and the new manager knew from experience that the bar should be making more money.

He was no fool and soon realised that the bar staff were up to something. The barman was a young student-type in his early twenties, the rest of the staff of about six were a mixed crowd, but mostly females in their twenties and early thirties. They certainly did not look like a shifty crowd, but more like the usual collection of youngsters and housewives that one usually finds working in a bar in a quiet provincial town.

Although this was in the days before networked IT systems and the widespread use of credit cards in bars, a new generation of electronic tills, which stored their data on a floppy disk, as well as doing a roll print-out, promised to put an end to bar staff dipping into the cash. The manager got one of these, so at the end of each evening, the till roll and a record of each and every sale on a floppy disk was sent to management, together with the evening’s takings in a locked cash box.

He visited the bar during the week and watched the till. Business seemed to be remarkably good, but when he inspected the till roll and looked at the turnover in the morning, it was less than half of what he was expecting.

The hotel manager put one of his assistants into the bar and told him to watch out for all the usual tricks, not closing the till, so that the money can go into the pocket of the waitress, ‘private’ beer kegs, bottles and cola syrup cylinders being brought in, waitresses taking orders at tables and then not ringing them through the till and so on.

The assistant stood all night right next to the till and watched every drink being poured and every cash payment being rung through the till. Business seemed to be good and there was just nothing he could see that looked as if the staff were cheating. All the drinks were paid for and all the payments seemed to be going through the till.

At the end of the day, the assistant took the roll, floppy and cash with him and he and his manager went through them the next day. Turnover was even lower than usual - but everything matched.

The money in the box matched the roll and the floppy had exactly the same entries as on the till roll. Day after day, the same thing happened. The bar was full, the drinks looked as though they were selling well, but turnover remained stubbornly lower than expected. The manager then went through the inventory for the past few weeks and months. Again, everything matched. All the drinks coming in matched the amounts being sold.

This went on for several months, until the manager gave up and rented out the bar for considerably more money than they were making.

Years later, he was to discover the truth - the entire staff were in on the scam and that it had been already running in one form or another for some years.

The staff had their own beer kegs, wine and shorts and stretched the soft drinks with too much ice. Husbands and brothers took it in turn to deliver these ‘private’ supplies during the day and they even had a proper supply truck with the name of the wholesaler on the side. With all the comings and goings of a large hotel, nobody ever noticed these extra deliveries.

The elegant part of the scam was the till roll, floppy and cash box. The system was, like all good systems, simplicity itself! The key to the whole scam was of course the barman. He may have looked the student type, but he came from a family that owned night clubs, brothels and sex shops and he had been working in the bar trade since childhood. He knew the business inside out and a great deal better than the new manager or any of his assistants.

He certainly earned considerably more, thanks to that scam!

The barman had access to any one of many tills through his family. He brought the evening’s takings, with matching till roll and floppy, with him to work each evening. At the end of the evening, one of the waitresses would take the real cash and till roll with her, leaving the barmen to hand over the carefully prepared cashbox, roll and floppy to the assistant. The staff all met up at a car park outside working hours to divvy up the loot!

That was the first and the last time that I met anyone who earned a great deal of money by running a bar!
 
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Scalloway

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Jun 6, 2010
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Not all scams in the bar trade are so elaborate! In over 40 years experience on the customer's side of the bar I've seen one or two blatant ones, such as not charging your mates. Or the new bar manager who told me his opposite number from along the street had just been in asking if he could borrow a couple of kegs for an hour or two while the brewery stock taker was in. Or the pub where the owner had retained an ancient till updated to take decimal prices which only got used on nights when the proper till was busy.

The potential for scams in the pub business are endless.
 
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