Have you created a personal facebook account? If so you would have created a associates, family and friends list...who trust you. If you have a product or service that will be of subsequent value to them; they may become customers or be able to recommend your business.
It is the way forward for most forward thinking businesses, even Premiership Football Clubs are taking advantage of Facebook.
We at Johnson & Johnson Consultants are testing the waters in this area; we have not made ourselves public as yet as we are still developing content that is relevant to this method of attracting new business.
But we will soon be measuring the success rates of this initiative.
I have known some businesses have generated new business from this initiative.
Should you require further advice on marketing please PM me in the first instance.
It is the way forward for most forward thinking businesses, even Premiership Football Clubs are taking advantage of Facebook.
We at Johnson & Johnson Consultants are testing the waters in this area; we have not made ourselves public as yet as we are still developing content that is relevant to this method of attracting new business.
But we will soon be measuring the success rates of this initiative.
I have known some businesses have generated new business from this initiative.
Should you require further advice on marketing please PM me in the first instance.
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Matt.B
- Original Poster
- #5
Hi there,
Firstly, I would do some research - are the people you're wanting to reach Facebook users? What are your competitors doing? How are you going to draw them in to your page? What will a page allow you to do that your website can't?
It is essentially 'free' advertising, but it's important to consider how you are going to manage the page. Once you have the page created you need to be prepared to check it daily, as well as allowing time to post news and respond to comments/enquiries.
If done right, Facebook can be a very powerful tool, there's over 500 million users out there... go get em'!
Firstly, I would do some research - are the people you're wanting to reach Facebook users? What are your competitors doing? How are you going to draw them in to your page? What will a page allow you to do that your website can't?
It is essentially 'free' advertising, but it's important to consider how you are going to manage the page. Once you have the page created you need to be prepared to check it daily, as well as allowing time to post news and respond to comments/enquiries.
If done right, Facebook can be a very powerful tool, there's over 500 million users out there... go get em'!
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bjg123
- Original Poster
- #6
People are very quick to engage with you on Facebook, so it's easy to build relationships with customers, see our page here http://www.facebook.com/?ref=logo#!/pages/Goodprint-UK-Ltd/34379572152?ref=ts and the recent questions I asked about new products we should offer, I got an excellent response. I think if you sell a service rather than a product you can make Facebook work even better for you. Also look at fan pages designed in FBML, you can create a mini website.
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bjg123
- Original Poster
- #8
Have a go at it Jane, it's free other than the time needed to build it, and if you want it to be specially designed you'll need a web designer/developer, but there's no immeadiate need for that. If you're a local business, it's probably easier to get fans, just invite all your friends and get them to invite theirs! Maybe offer a discount to people who are fans of you on Facebook.
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Absolutely - a FaceBook fan page could be brilliant for a business like yours.
Use it to raise awareness of your business in your local area, engage with and communicate with your customers. This latter part is key - when people start leaving comments, make sure you respond to them and you'll quickly build a loyal fan base.
Its free and quite easy to set up. Why not try 'like'ing a few other business for a while to see what they do (we're on Facebook here if you want to see how we use it.)
Just another thought - presumambly you have stock that'll need to be binned if not sold by its sell by date - why not set up a Twitter account and Tweet with special offers e.g. at 3pm you might tweet:
Lamb chops special offer - a pound a pound until 6pm today!
You could generate some good local press from this - how an established business is harnessing the power of new technology etc. etc. - a good story for a local rag/TV
Just a thought
Jeff
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Hi there,
If done right, Facebook can be a very powerful tool, there's over 500 million users out there... go get em'!
That's it! It is all about conversation and engagement. If you can reach people this way then do it, but it won't be right for everyone. Brands like Pringles and Coke have done the best with Facebook pages I've heard. Chris
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C
cozlw
- Original Poster
- #11
I agree with the posts above, its free so no harm in having a go and seeing if it can work for you.
It can work effectively as a good way to reach specific customers if you are able to find them on here. Two clients of mine have had successful networking via Facebook, one in particular being a Youth centre, so obviously this was an ideal channel to reach 13-19 year olds and inform them of events and news at the centre.
Give it a try!
It can work effectively as a good way to reach specific customers if you are able to find them on here. Two clients of mine have had successful networking via Facebook, one in particular being a Youth centre, so obviously this was an ideal channel to reach 13-19 year olds and inform them of events and news at the centre.
Give it a try!
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jane p
- Original Poster
- #12
Absolutely - a FaceBook fan page could be brilliant for a business like yours.
Use it to raise awareness of your business in your local area, engage with and communicate with your customers. This latter part is key - when people start leaving comments, make sure you respond to them and you'll quickly build a loyal fan base.
Its free and quite easy to set up. Why not try 'like'ing a few other business for a while to see what they do (we're on Facebook here if you want to see how we use it.)
Just another thought - presumambly you have stock that'll need to be binned if not sold by its sell by date - why not set up a Twitter account and Tweet with special offers e.g. at 3pm you might tweet:
Thanks. we dont have stock that needs to be binned really because we dont have much waste due to good management
How do i get people on there? do i mention it on website any other ways? Thanks.
. It says message is to short to post so i am just adding some more words
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One bit of advice would be to set up a 'Fan page' rather than a Group.
With the fan page you will get updates to your newsfeed, so if and when people in your network are doing stuff or communicating with you, you can quickly respond. As said above, it's all about interaction on facebook and twitter.
Hope that is of some use
With the fan page you will get updates to your newsfeed, so if and when people in your network are doing stuff or communicating with you, you can quickly respond. As said above, it's all about interaction on facebook and twitter.
Hope that is of some use
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I have created business pages on my facebook which got 98 likes overnight. It is best to keep your social and business separate I used the resources at the following link. http://tinyurl.com/32cl57k Through this you can create a whole web site on facebook - landing pages etc. Mark
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How do i get people on there? do i mention it on website any other ways? Thanks.
It says message is to short to post so i am just adding some more words
Hi Jane, why not pop the link up here on UKBF. I'd be happy to click like and I'm sure plenty of other people would too. At the end of the day as someone else has mentioned; a) it's free b) myself or your friends may not have any use for your business but by clicking like your page will pop up on their news feed which all of their friends can see. For want of a better analogy it can become a bit like the common cold. One person catches it, then it spreads to another person, then another etc. Drop me a PM if you need any help with this, or social networking in general. I have a fair bit of experience in this field now.
Regards,
Matty
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FaerieB
- Original Poster
- #27
I was actually starting to get quite excited about the whole blog/twitter/facebook thing but then something happened and it has scared the life out of me to be honest.
My email account, facebook account and twitter account were all tampered with in some way. I think now that I was actually looking at some sort of mask but I cant be sure.
I took my PC to the police who told me there was no internet access in the police station and my dongle wasnt working. They then looked at all the screens closed my computer and gave it back to me and told me to go.
When I logged back on I realised they had cleared my browser history. When I tried to get back on to twitter and facebook it brought up random looking masks again. I got round them by googling and connecting via a different link.
The more I look at the internet the more scared I become I actually dont trust what Im looking at any more and dont know who to ask about it all :redface: ...
Denise x
My email account, facebook account and twitter account were all tampered with in some way. I think now that I was actually looking at some sort of mask but I cant be sure.
I took my PC to the police who told me there was no internet access in the police station and my dongle wasnt working. They then looked at all the screens closed my computer and gave it back to me and told me to go.
When I logged back on I realised they had cleared my browser history. When I tried to get back on to twitter and facebook it brought up random looking masks again. I got round them by googling and connecting via a different link.
The more I look at the internet the more scared I become I actually dont trust what Im looking at any more and dont know who to ask about it all :redface: ...
Denise x
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face book is a one of biggest social site in this world, it has more than 1 million people connected with each other. if your making fan page on the face book than it is good to you. and this technique can be free advertisement on face book. as well you can check out your customer reliability.
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It worries me a little with everybody saying "give it a go because it's free"
OK, so the actual creation of the page/username etc is free, but who is going to keep the content updated? Who is going to generate the content? How much time will that take? OK maybe 5 minutes a week with 10 followers, but when you have 1000 how will you cope? What kind of content are you going to provide? Is it sustainable? Is it interesting enough to engage people over time? What will you do if someone writes something negative on your page? How do you handle constructive criticism?
What happens if you build up a good following and great engagement and then have two weeks off? What happens to all of those followers and engaged people you have managed?
Don't get me wrong, I LOVE social media and it has mahooosive benefits, BUT going into it because it is free or because people say you should is a little dangerous. At the end of the day, understanding what you want to achieve, having objectives and goals of using these networks will really help you to realise whether it is actually useful for your business and whether you have the time, effort and interesting content to engage people.
People have to have a reason to come and be part of what you have to say on FB, ask yourself, why would people become a fan? what can we offer them on here that they can't get elsewhere? Why would they continue to interact?
And remember, a FB fan page with 300 ENGAGED fans is much more effective than one with 1000 fans that say nothing....
Good luck!
OK, so the actual creation of the page/username etc is free, but who is going to keep the content updated? Who is going to generate the content? How much time will that take? OK maybe 5 minutes a week with 10 followers, but when you have 1000 how will you cope? What kind of content are you going to provide? Is it sustainable? Is it interesting enough to engage people over time? What will you do if someone writes something negative on your page? How do you handle constructive criticism?
What happens if you build up a good following and great engagement and then have two weeks off? What happens to all of those followers and engaged people you have managed?
Don't get me wrong, I LOVE social media and it has mahooosive benefits, BUT going into it because it is free or because people say you should is a little dangerous. At the end of the day, understanding what you want to achieve, having objectives and goals of using these networks will really help you to realise whether it is actually useful for your business and whether you have the time, effort and interesting content to engage people.
People have to have a reason to come and be part of what you have to say on FB, ask yourself, why would people become a fan? what can we offer them on here that they can't get elsewhere? Why would they continue to interact?
And remember, a FB fan page with 300 ENGAGED fans is much more effective than one with 1000 fans that say nothing....
Good luck!
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jane p
- Original Poster
- #31
i agree with what you say.
we have people that could engage its hard actually trying to get them to join and make comments. Some of them just prefer to come in the shop, you cant be too pushy. I have just started a page but so far no comments apart from mine. whats meant to be will be. Its early days though.
we have people that could engage its hard actually trying to get them to join and make comments. Some of them just prefer to come in the shop, you cant be too pushy. I have just started a page but so far no comments apart from mine. whats meant to be will be. Its early days though.
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Have you tried offline techniques to get people online?
Print some Moo minicards moo DOT com (i'm not an affiliate, i just like their service!) with your facebook address on there, telling people that FB fans will get an additional 10% off, or something - incentify them to join, then engage them. What content do you have to share?
Also have to think if the majority of your customers like to come into the shop, then is Facebook really the way forward? Maybe, generating a refer a friend scheme within the shop would be more valuable? Or have a customers wall, within the shop where people can share recipes, or top tips for using your products?
There are other forms of micro community making skills you can use on your own doorstep
Print some Moo minicards moo DOT com (i'm not an affiliate, i just like their service!) with your facebook address on there, telling people that FB fans will get an additional 10% off, or something - incentify them to join, then engage them. What content do you have to share?
Also have to think if the majority of your customers like to come into the shop, then is Facebook really the way forward? Maybe, generating a refer a friend scheme within the shop would be more valuable? Or have a customers wall, within the shop where people can share recipes, or top tips for using your products?
There are other forms of micro community making skills you can use on your own doorstep
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J
jane p
- Original Poster
- #33
we dont give discounts as such as the meat is good value and the marinating is free thats what we major on free marination. So fb cards would be a waste of time offering money off.
If the fb page dosent take off dosent matter just though would give it a go and like to be modern
If the fb page dosent take off dosent matter just though would give it a go and like to be modern
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Facebook can be a great asset but like others say it can take a lot of time.
There are a couple of points about Facebook business pages:
There are a couple of points about Facebook business pages:
- If you create it through a personal profile, the admin is not listed publicly so others will not be able to see that you set it up.
- Facebook business pages are visible to people not signed into Facebook, personal profiles and groups are not
- Facebook pages usually rank really well in the search engines so even if you are not able to build up a big fan base, the page can help with general brand management
- Create a custom URL for your Facebook page. Once you have 25 'likes', go to facebook.com/username and it will allow you to choose a custom URL - much better for advertising than the super long ones they automatically assign you!
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