Facebook Marketing
- Thread starter seo-bod
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- Original Poster
- #3
I got access to stats last year through a small media agency I briefly worked for. I saw facebook ads which had over 10,000 impressions over the course of a month with a click through rate on average less than 10. You can work out the cost of how much a click can be worth! The painful thing I saw was that small businesses were being charged £150 a month for the privilege and the agency would set a budget of £1 a day, the profits they make on selling this service is astronomical. To setup a facebook ad yourself is simple and you can see for yourself just how much a waste of time it is.
I don't think it's in facebooks interest to become a advertising platform. And I really believe not many people realise they can click on those ads that appear on the right hand side of a page.
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As a relatively frequent facebook user and a friend of people who are what I would describe as intense users I don't believe it works, if I want a product or a service I will get it through searching the internet specifically for that product or service and NEVER click on random adds on web pages, and neither do the multitude of intense facebook users I know.
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Agree with minuteman. I've done quite abit of it just to test it in different niches. What I have learnt is you cant sell from the ad like you would with say google adwords. Remember people are there to socialise not buy. Google searchers are typically somewhere in the buying cycle from initial research through to ready to spend cash. FB you have no idea where, or if, prospects are in the buying cycle.
You are better off creating a fan page and getting 'likes' on your page from your ads. Doing this can significantly increase your click through rate and lower your cost per click.
Then when you have a following promote offers on the fan page. All about relationship building. FB Ad->Landing Page very tricky.
Gary
You are better off creating a fan page and getting 'likes' on your page from your ads. Doing this can significantly increase your click through rate and lower your cost per click.
Then when you have a following promote offers on the fan page. All about relationship building. FB Ad->Landing Page very tricky.
Gary
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Well i totally disagree, i have had several good campaigns, but you need to know how to do it.
Facebook IS FOR advertising, NOT for selling:|
600 million users, who are computer savvy learn how to connect with them and you will see some good results. Throwing up a " buy my stuff" advert is doomed to failure.
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Isn't that good in a way though. Advertising is 2 fold, I believe. Advertising for immediate sales, and brand awareness. So, if the FB advertising gets you tens of thousands of impressions for very few clicks. Then that means its costing you very little to get splashed on tens of thousands of pages....... So in terms of simply brand awareness - doesn't that make sense?
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B
BinkTheMagician
I have to agree that using Facebook for a Fan page is very useful and easy to do. You also have the option to narrow down who you advertise to based on their current 'likes'.
In my case with my Tarot card reading business I spent £30 over a three week period and centred my advertising on people who already liked Psychic Sally, Divination and Spirituality and received 120 followers (and potential customers) as a result. Plus my daily website hits increased by 50% too by linking my commercial site to my facebook fanpage.
Also sending out daily updates to all my fans helps as it reminds them you exist!!
The trick here I guess is to know your market and be niche to succeed perhaps??
In my case with my Tarot card reading business I spent £30 over a three week period and centred my advertising on people who already liked Psychic Sally, Divination and Spirituality and received 120 followers (and potential customers) as a result. Plus my daily website hits increased by 50% too by linking my commercial site to my facebook fanpage.
Also sending out daily updates to all my fans helps as it reminds them you exist!!
The trick here I guess is to know your market and be niche to succeed perhaps??
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Just to put some figures on a successful Facebook campaign. I have just done the stats for a customer for June 2011. He had 5516 Facebook referrals which was 10.45% of his traffic.A 4.5% conversion and a 500% ROI
I agree TOTALLY with Norman Smith! Facebook marketing works, but of course, if you don't know how to do it, then you're going to fail, same as Adwords, leaflets, newspaper advertising etc. If you don't know how to do it, you'll lose money.
But Norman has some impressive stats there for his customer.
Norman, care sharing what type of market your customer was in?
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Just to put some figures on a successful Facebook campaign. I have just done the stats for a customer for June 2011. He had 5516 Facebook referrals which was 10.45% of his traffic.A 4.5% conversion and a 500% ROI
I'm not understanding the terminology, what is a facebook referral Norman?
Do you mean he had 50,000 impressions of the ad with 5516 likes? (roughly 10.45%) and 248 (4.5% conv.) sales?
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I would be interested in some figures for anyone who has successfully done a 'buy our products' advert campaign. I agree with those who say people are on Facebook to socialise.
A small minority of them may click of course - I'm not sure many business to business ads will work at all, and on a small scale business to consumer.
On a related point - had a company ring up yesterday trying to sell me a Facebook advertising campaign, £199pm for 'unlimited impressions and clicks'. Too good to be true? Sounded it at the time, how would they possibly make anything from it other than to scale back on daily spend.
A small minority of them may click of course - I'm not sure many business to business ads will work at all, and on a small scale business to consumer.
On a related point - had a company ring up yesterday trying to sell me a Facebook advertising campaign, £199pm for 'unlimited impressions and clicks'. Too good to be true? Sounded it at the time, how would they possibly make anything from it other than to scale back on daily spend.
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This is right off the Google analytics page 5516 people took the action then converted into sales.
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No problem, it was in a typical market that i have several successful campaigns in for different customers " The Music Niche"
The demographics and customer profile fit together very well.
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facebook does helps in advertising the products effectively.As these days there are millions of facebook users.The best part about Facebook is always that your promotion campaign is swift and all to easy to get rolling.
It is accurate that Facebook advertising isnt quite a treacherous as doing Google Adwords or the other two. No worries at all, you can do this; advertise on Facebook and toss your hat into the ring.
It is accurate that Facebook advertising isnt quite a treacherous as doing Google Adwords or the other two. No worries at all, you can do this; advertise on Facebook and toss your hat into the ring.
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