Facebook ads

[messiah]

Hello everyone

I have a bit of a naive question regarding FB ads.

I have made a discount offer on my business FB page, and have promoted it through the ads manager with a small lifetime budget of £50, targeting a relevant audience.

One thing i am confused by is the options and categories for cost per reach etc and am worried i may be charged more than my specified budget.

 

[Novevan]

FB ads is not so easy.
Need target clients
Need Novel products
Many things need precise calculation

 

[TaobaoGuides]

your budget is definitely not enough, you need create multiple ads based on the niche of your products or service, test in different way to find the the one has best ROI.

 

[hathu]

I run Fb ads, have many small campains. I feel it is ok.

 

[TaobaoGuides]

Can you show us some data of the campain analytics?

 

[Debbie Barnes]

Hi Messiah,

Go to your Facebook page, click on the blue 'Promote' button on the right hand side, and then click on 'Manage your promotion'. There you should be able to see a summary of the ad you have set up.

You can pause at any time by moving the switch at the top from 'Active' to 'Inactive'. If you just want to change the parameters of the campaign such as audience, budget, etc., click on the 'Edit Promotion' button underneath the Active switch.

Hope that helps! Thanks, Debbie.

 

[Matthew Owl]

Hi Messiah,

"Cost per reach" is the amount that you are willing to pay up to the goal . Set the maximum rate suggested by the FB + 0.01 - this should help you in winning the auction. If creation is good , the real cost will be much lower. Facebook will not be accountable your ad on this basis , only on the basis of total / daily budget that you set. I don't know what are you selling to tell you if your budget is sufficient.

Good luck!

 

[ChrisGoodfellow]

I have made a discount offer on my business FB page, and have promoted it through the ads manager with a small lifetime budget of £50, targeting a relevant audience.

£50 is not a huge amount to work with. That said, definitely enough to start experimenting and see if it could work. We tend to run two-three experiments around the £20-30 to see if a particular piece of content would perform well. Once you've got a feel for whether it's working you can optimise and scale.

 

[messiah]

£50 is not a huge amount to work with. That said, definitely enough to start experimenting and see if it could work. We tend to run two-three experiments around the £20-30 to see if a particular piece of content would perform well. Once you've got a feel for whether it's working you can optimise and scale.

I tried 2 separate ads with similar small budgets to test the waters and was able to Reach an audience over 5,000 people but a disappointing Engagement of 7 & 35.

What was even more disheartening was the Engagement of 7 was a much more transparent message of our product.

I have identified several weakness of each campaign, but i feel i certainly need to rethink my marketing strategy

 

[ChrisGoodfellow]

I tried 2 separate ads with similar small budgets to test the waters and was able to Reach an audience over 5,000 people but a disappointing Engagement of 7 & 35.

That's tough. By engagements to you mean clicks, or clicks, likes and everything? Either way I imagine the ROI is terrible/ negative.

What are you promoting?

 

[messiah]

That's tough. By engagements to you mean clicks, or clicks, likes and everything? Either way I imagine the ROI is terrible/ negative.

What are you promoting?

I'm promoting dog food. We're in the pre launch phase and using FB ads to direct to a landing page with 'claim discount code' CTA button, where customers are asked to input an email address which we hoped would be used to notify potential customers when we launch with their discount code.

By engagements i mean likes, clicks, everything. But we've had no one sign up for a discount code yet.

This is my first time with FB ads and like i said i think there are some important factors i could improve regarding targeted audience and image/text used for ad, and i plan to give the new and improved campaign a trail run to see how it compares

I though the fact i am directing people to a pre launch landing page rather than a online store could be quite misleading, but the Reach to Engagement ratio is still very bad