Facebook ad campaign for Christmas

[Tbozz]

Im looking at creating a Facebook campaign with a discount code for clients who click through, to get discount on purchases from our website

Regarding the landing page for the ad, im considering these two options:

1) Making the “shop page” as the landing page with Christmas themed banner, Customer can select product they want and check out.

2) Add a blog post.. with an intro, but with your Christmas themed banner, and a selection of links to specific products

What is the better option from a customer point of view and shopping experience?

 

[terry54661]

Be very careful with facebook ads this year. We used them a lot last year and turned over £9,500 in a month because the reach was fantastic however this year facebook ads are not reaching nearly as far for the price you pay for the ads, Do a few smaller test ads first.

 

[Tbozz]

thanks for this vital info

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[UmerShoukat]

Shop landing page is a better choice for customer ease. In my opinion facebook ad network is better than every network i have ever testes if you know enough about your product and your right audience and how fb ad works as well.

 

[neils3]

How are you planning to deliver the discount code if you want to send them to a shopping page? Or are you planning just to have a discount code available to everyone that hits your website (i.e. show a code somewhere at the top of the site).

You could obviously achieve this by driving them to a blog post that promotes the offer (including the code) and linking to the products. Or alternatively you could give the code away on your facebook page and drive ads to this. The other option is what I mentioned above, give everyone that hits your site a discount code. The latter though doesn't feel special or rare, and so people may not feel as though they received a good deal.

Without the discount code, yes something like Facebook Ad > Shopping Page

With discount code, maybe something like Facebook Ad > Promotional Blog Post > Shopping Page

Test it and measure the best results.

 

[Tbozz]

Idea is to mention the discount on facebook ad but the code will be available on the landing page on our website.

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[garyk]

Im looking at creating a Facebook campaign with a discount code for clients who click through, to get discount on purchases from our website

Regarding the landing page for the ad, im considering these two options:

1) Making the “shop page” as the landing page with Christmas themed banner, Customer can select product they want and check out.

2) Add a blog post.. with an intro, but with your Christmas themed banner, and a selection of links to specific products

What is the better option from a customer point of view and shopping experience?

Short answer, run both and test them. No-one knows what works best, keep your daily budget low to start with. Also you don't have a facebook tracking pixel on your site, you could be using that to create a re-targeting campaign in fb for people that have visited your site.

 

[joeptsearle]

Personally I would go with the blog post and intro, that way you are giving people more information about your products and business, which should be explaining the benefits etc. That way when they come to make a decision they will already have a good idea of what they would like (if anything at all). Just a shop front page on its own doesn't really give people any incentive to buy either.

 

[TrefG]

Hi Tbozz,

What are you looking for the reader to do - what's the action you'd like them to achieve?

People that are browsing Facebook are rarely in buying mode - they are there to be entertained and look at pictures of cats! That's not to say you cannot achieve sales from FB, of course you can, but I'd also be looking at how else I can convert visitors into engagements when they get to my landing page.

Happy to help more if you can provide some info - PM me if you would rather keep the detail private.

All the best

Tref

 

[Lovelybear]

Hi Tbozz,

I think that depends on whether your facebook or blog is active would be better. If they are on the same level, I prefer the second choice. After all, most people browsing facebook only for fun!

Best Wishes!