English website in the EU/google adwords

[lulu1979]

Hi,

It is not 100% clear to me so I had to ask the experts:

Can I target non English speaking countries with adwords.
I mean set up the ads and keywords in the target language and leave the website in English.
Does google let you do that?
I just want to try the obvious countries where most people fine with English (Denmark, Holland) as we have quite few orders from these countries through social media I suppose
Thanks for all the advice!!

 

[Stephen Ward]

I don't think it is possible. Your advert may be declined in that case

 

[JonathanSEO]

I think this would be a terrible idea and your quality score will be in minus figures.

Clicking an advert in one language and then having the landing page in another language is going to confuse people for sure so they'll likely leave.

The idea is you set an expectation from the ad and then meet those expectations on the landing page.

 

[Andrew Baker]

Hi,

It is not 100% clear to me so I had to ask the experts:

Can I target non English speaking countries with adwords.
I mean set up the ads and keywords in the target language and leave the website in English.
Does google let you do that?
I just want to try the obvious countries where most people fine with English (Denmark, Holland) as we have quite few orders from these countries through social media I suppose
Thanks for all the advice!!

You can do this, but not the way you have stated...

If you want to target Denmark & Holland, select both countries from the locations option under campaign settings...

Leave language settings as English.

Keep your ads in English.

Google will now serve ads on it's web properties in those countries eg > www.google.dk & www.gooogle.nl

but only where the user has set their interface default language (in Google) to English.

So they search in English, your ads are in English, your landing page is in English.

I would recommend creating separate campaigns for each country personally, so you can monitor performance KPIs easily.

If there is enough of a market in these regions you could consider creating multi-stores and target each language - although this will involve careful planning and resource (especially translation).

 

[lulu1979]

Thanks a lot for the advice!
Yes I would set up different campaign for different countries of course.
How about Google Website Translate, I know it would be quite bad translation but apparently one can improve that within the service?? That would be much easier and cheaper solution; and it has an autodetect feature as well I think. Any experience with that?