Email marketing

[casfan]

Think I will put it in here and see how it goes though it could fit in the online section or legal.

I would like to target some local companies and new start-ups possibly using mail chimp or something similar.

However I thought it was illegal to contact someone via email if they had not agreed to the correspondence. Is this correct?

If so how do these purchased mailing lists work as surly your in the same boat?

TIA

 

[Normansmith]

Technically it is against ICANN R&R, bought lists are reputed to be single or double opt in by the person so ok to include in a mass email campaignI hate them and the returns are pathetic,get your own targeted list.

 

[casfan]

Ok so say i look in the yellow pages or similar and find a company email address in there. Technically I'm still not allowed to email them with a sales enquiry?

Im just a bit confused at how you market customers with out them contacting you first.

 

[PolicyBee_Vicky]

Hi there

You might want to look into the Can Spam Act - this should provide you with a bit more detail.

 

[Shirish]

Truth of the matter is, even though technically it is illegal, companies still use email marketing as a way to generate leads. I have been using this for some time now and generated a fair amount of business from it. I only contact local companies after I visit their website and see that I could actually help them (I run an online marketing company). I don't send out 000s of emails a day, always give all our contact details within the email and dont' send them numerous followups. If i havent heard back from them the first time, I assume they aren't interested.

 

[bizal Marketing]

Hi

Conversion rates for email marketing where there has been no previous contact is v v v low, so even if you do do this I would be amazed if you got much back apart from a few angry people saying remove.

Opt in emails are different i.e. if people subscribe to your company news letter through meeting them at events, signing up online etc.

Dave