Email Marketing Data

[ScottyTaylor]

Hi All, New to the forum but seems really informative and glad ive joined. I am after doing an email marketing campaign and need a place to get data from so i can send emails to get new business. I know there are companies that can do all this for you but its pricey. Can anyone help and point me in the right direction. I want to target commercial clients rather than domestic. Thanks

 

[Leo Salazar]

Cold call emailing?! Wow, I didn't know people still did that.

I don't mean to be snarky, but this was my first reaction. What business are you in? How would sending a cold email benefit you? What's your strategy for approaching these companies after the initial mail?

I've always used LinkedIn to approach companies that don't know me. I can always find a connection somewhere in the profile of my target, and there's always a link or a hook that I can build on. You might think this time consuming, and it is. But if you're looking for results and not having your email flushed to the spam filter the minute it hits your target's mail server, building a personal connection is the way to go.

 

[ScottyTaylor]

Hi Leo, We are a cleaning company and we want to target multiple business's with our services. We get emails daily from mailchimp with firms wanting our business and i do click on if interested. It works! Its a numbers game and if someone is interested in your service they may contact you. You are able to tell who opened the email so you can follow it up.All the business's who you contact have opted in to marketing and are the director or decision maker level.

 

[Hitesh Mistry]

Hi Scotty

With GDPR coming up you need to be careful with how you conduct marketing - especially email marketing.

I strongly recommend not purchasing email databases, as you do not have consent / permission to email these contacts.

I recommend running campaigns to get people to opt-in to receive your emails. You can do this on Google Ads or Facebook Ads and by giving away some content, a free guide or even a discount.

Let me know if you have any questions

Hitesh

 

[Leo Salazar]

You are able to tell who opened the email so you can follow it up.

I use HubSpot which has the same functionality. If this is working for you, great! But keep Hitesh's great advice in mind.

 

[g]

I want to target commercial clients rather than domestic. Thanks

With GDPR coming up you need to be careful with how you conduct email marketing.

Even before GDPR (of which I know too little) kicks-in, it's useful to be aware of the how the current requirements restrict such contact with non-corporates.

 

[Businessquotes]

lists are expensive and the return rate from cold emai, even done well is 1% or less.

Use this to work out if it's worthwhile
Typical open rate for a cold email: 2%
Typical click through rate 0.3%
Your website conversion rate 10% at a guess
Converting a contact request into a sale - maybe 20%

Some of these stats are best guess as I don't know your business but even if you started with 1,000 emails you end up with very little except wasted time and money and also the possibility that someone might complain to the ICO about your spamming (even if it's not technically spam.)

Try Adwords/FB/Bingads etc and get your local search listings as good as they can be.

 

[jamesandjanie]

I get my customer email database over years of doing business. At the beginning, we created gated offers with content that provides a specific value for our customer in exchange for their email. Run ads for these offers and got people click on them.

 

[Annoying Donkey]

lists are expensive and the return rate from cold emai, even done well is 1% or less.

Use this to work out if it's worthwhile
Typical open rate for a cold email: 2%
Typical click through rate 0.3%
Your website conversion rate 10% at a guess
Converting a contact request into a sale - maybe 20%

Some of these stats are best guess as I don't know your business but even if you started with 1,000 emails you end up with very little except wasted time and money and also the possibility that someone might complain to the ICO about your spamming (even if it's not technically spam.)

Try Adwords/FB/Bingads etc and get your local search listings as good as they can be.

That's rubbish.
Spam may well get less than 1%, but a well thought out first contact email can get close to 100% response...