Hey Safia,
my business partner just wrote a blog post on email marketing
http://www.ki-media.co.uk/how-to-make-the-most-of-email-marketing/
but as a summary -
Its still useful in many ways, especially if you hit the inbox at the correct time.
Its cost effective, cheaper than print and environmentally friendly.
If you target specific users with specific emails that are more relevant to them you will get better returns
stay away from purchased lists, but instead build up your readership with people who are actually registering interest in what you do.
Test against spam filters and avoid sending out too many emails.
Be careful of the language you use in the emails as the filters are quite sensative.
but I think most importantly, measure everything.
You should know who is coming to your site from your emails, know who is converting to sale and if its actually worth the investment.
If not, then stop and review the data, strengthen the areas of the email and site you feel were not working for you and start again
my business partner just wrote a blog post on email marketing
http://www.ki-media.co.uk/how-to-make-the-most-of-email-marketing/
but as a summary -
Its still useful in many ways, especially if you hit the inbox at the correct time.
Its cost effective, cheaper than print and environmentally friendly.
If you target specific users with specific emails that are more relevant to them you will get better returns
stay away from purchased lists, but instead build up your readership with people who are actually registering interest in what you do.
Test against spam filters and avoid sending out too many emails.
Be careful of the language you use in the emails as the filters are quite sensative.
but I think most importantly, measure everything.
You should know who is coming to your site from your emails, know who is converting to sale and if its actually worth the investment.
If not, then stop and review the data, strengthen the areas of the email and site you feel were not working for you and start again
Upvote
0
Upvote
0
Latest Articles
-
Should you crowdfund? A framework for UK founders in 2026Three articles into a series on what crowdfunding actually costs, the...- Ozzy
- Updated:
-
The polls, the reframing, and the billion dollarsHow three letters from the early years of Star Citizen's development...
- Ozzy
- Updated:
-
The values trap: what the Punks actually ownedWhy BrewDog's Equity for Punks investors were structurally locked out...
- Ozzy
- Updated:
-
When belief is the business modelWhat BrewDog's collapse and Star Citizen's billion-dollar climb are...
- Ozzy
- Updated:
-
AI, Virtual Influencers and the Copyright Minefield: What Entrepreneurs Need to KnowI'll be upfront: this article was written with the assistance of an AI...
- Ozzy
- Updated: