Electoral roll

[Newmedia]

How accurate is the electoral roll if you where wanting to use it for direct marketing? I.E. Using it to find the names of all the people in one certain street or area or block of flats?

 

[SeanKelly]

Hi,

It can be quite accurate but before you try to mail it I would suggest you cleanse it against the MPS to ensure there are no issues with you contacting these people via post.

We cleanse our data against the MPS, GAS, PAF, Morta Screen and the bereavement register but we have to as we are full members of the DMA.

Let me know if you need any more info,

Sean.