Ebay, Amazon or Own Site ?

ECS

Free Member
Jun 16, 2014
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Hi Everyone

I've just joined and wanted to get others opinion on whether to invest time and money on stores on Amazon or Ebay.

I've just set my own site, but last week also uploaded a few products to Ebay & Amazon.

The products I am selling to start with are low margin / low value ones ones (i.e. average order under £10- £30. Because of heavy discounting / price matching on E & A + free shipping etc, I'm actually making a loss on each sale.

My question is do I continue to do this with a view to building up seller ratings etc which will help when I move onto selling higher margin / value products or shall I concentrate solely on building up my own website and brand ?

Would really welcome others experience of multi channel retailing.
 
The best thing would be to have your own online shop automatically feed pricing and inventory to eBay/Amazon. Both platforms have support for this sort of thing. That way you sell from every channel but manage products centrally from your own site.
 
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ECS

Free Member
Jun 16, 2014
31
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Eventually that's what I'm hoping to build up to.

My question I guess is more, is it worth taking the initial losses and investing the time & effort in A&E. Do A&E provide sufficient additional sales / profit to make it worth while or do they just cannibalise sales from your own website ?

My own view is that there are probably a whole heap of people who principally buy from A&E and would never shop on my own site and therefore I should have a presence on them, even though its costing me at the outset.

Anyone have any experience of their journey ?
 
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Chris34

Free Member
Feb 3, 2009
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Eventually that's what I'm hoping to build up to.

My question I guess is more, is it worth taking the initial losses and investing the time & effort in A&E. Do A&E provide sufficient additional sales / profit to make it worth while or do they just cannibalise sales from your own website ?

My own view is that there are probably a whole heap of people who principally buy from A&E and would never shop on my own site and therefore I should have a presence on them, even though its costing me at the outset.

Anyone have any experience of their journey ?

It all depends on what your selling, what experience you have of running a business and reselling and what your ultimate aim / goal is.

If you are looking for pin money, alongside a job then just stick with Ebay and Amazon. Low risk, quick sales, quick cash.

If you are looking at building a proper business then depending on what you are planning to sell will ultimately determine which is the best route to sell. For instance, if you planned to go to auction houses and buy whatever is there, then a website wouldn't work as you need to set the website up around the product, not the other way around and a website is not the best solution for this type of trading.

If you are looking at selling a selection of products that all come under the same category then a website can be worth considering. Say a furniture website, a clothing website, a car website...etc these would all be good for looking at the website route.

If you have got no experience of reselling then I would start slow on Ebay only and learn the ropes whilst learning about websites. If you have no experience then the worst thing you could do right now is to go and spend all your money on stock and then try and sell it all on Ebay and Amazon. The risk of losing your money would be very high as you haven't got the experience of reselling, and even if you do have the experience, you haven't got the experience of reselling on Ebay and Amazon. Put basically, if you don't tread carefully then Ebay and Amazon can and will shut you down overnight. If you sell on Ebay and Amazon, the best way at looking at it, is that you are working for them, if they decide they don't like you then you get fired and they don't give you a second chance.

Ebay is good for getting going quickly though and learning the ropes, just don't put all your eggs in the Ebay or Amazon basket though.

Amazon is stricter than Ebay, so you get banned easier on Amazon then you do on Ebay. As such I'd learn the ropes on Ebay and leave Amazon out of it for the time being. That way if you make a mistake and do get banned then you can always go down the Amazon route to sell the stock you have left.

Regarding the customers, there will be people who love Ebay and Amazon, there will be others that for whatever reason, won't go near them. So by going down the Ebay and Amazon only route you are not advertising to the full market potential.

Another thing to note, a business solely on Ebay and Amazon that is reselling other peoples products can never be worth anything. You cannot sell an account to somebody else, no matter how well you are doing. Your own website however, can be sold so the work you put into it, if successful then you can potentially walk away from the business and pass it onto somebody else for a nice little sum of money.

Good luck and tread carefully,


Chris (Ebay trader).
 
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JamieM

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Mar 22, 2006
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The purpose of a loss leader is to up sell more profitable products or gain a long term customer. This doesn't really happen on eBay or Amazon so I can't see any reason to sell at a loss on there. It will end up costing you money and only benefitting eBay and Amazon.

I would stick to your own site and only sell on eBay and Amazon when you can make a profit.
 
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I think it depends on your product, some things lend themselves well to ebay, but with so much competition, you need to be competitive on price. I am literally pretty much in the same boat as you at the moment. I have been playing around with different pricing to see what effect it has.

I started offering free delivery so with fees, price matching etc I wasn't quite making a loss but it didn't seem very worth while, so I stopped free delivery and haven't sold a single item since!

Where is your market more likely to be shopping? If its ebay then Id have to say if you take a small loss to test it out, then find you are selling a lot, buy more of your items in bulk so you can get them cheaper and actually make money?

I haven't mentioned Amazon since i haven't bothered using it due to their unreasonable fees. Having said that ebay isn't much better!

Best of Luck! Hope this works for you.
 
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ECS

Free Member
Jun 16, 2014
31
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Thanks for all the replies

The products just have very low margins. As I sell more I'll be able to get slightly better volume discounts on product and postage, but even then, the big retailers will always be able to get better prices. Price matching the most popular ones, means they're going on as loss leaders, which is sustainable for now.

The plan is to move into selling higher margin asap. The current starter, low value products are really only there to 'establish me' as a seller, get feedback etc to provide confidence for people to take the plunge and buy the higher value items.

It's just with only so many hours in the day, I was thinking 'why am I selling at a loss ?" rather than spending time marketing and improving my own site.

I think I'll stick with A&E for now, but get a bit more discriminating about what I sell and list 'break even' products rather than 'loss leaders' and concentrate mainly on my own site.
 
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ECS

Free Member
Jun 16, 2014
31
2
58
"The purpose of a loss leader is to up sell more profitable products or gain a long term customer. This doesn't really happen on eBay or Amazon so I can't see any reason to sell at a loss on there. It will end up costing you money and only benefitting eBay and Amazon.
I would stick to your own site and only sell on eBay and Amazon when you can make a profit. "


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Do you not think though that there are a lot of people who buy from A&E as their first destination because their listings come up higher in SEO / they trust those sites / they perceive them to be cheapest etc etc ?

My feeling is that some people will never even look at a small individual site and so having a presence on A&E is essential. Also branding from the A&E stores could act as a advertising channel to point people towards my own site. I often will look at the actual websites of business sellers when buying from A&E.


 
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JamieM

Free Member
Mar 22, 2006
2,318
351
"The purpose of a loss leader is to up sell more profitable products or gain a long term customer. This doesn't really happen on eBay or Amazon so I can't see any reason to sell at a loss on there. It will end up costing you money and only benefitting eBay and Amazon.
I would stick to your own site and only sell on eBay and Amazon when you can make a profit. "


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Do you not think though that there are a lot of people who buy from A&E as their first destination because their listings come up higher in SEO / they trust those sites / they perceive them to be cheapest etc etc ?

Yes, but if you can't profit from those customers what's the point?

My feeling is that some people will never even look at a small individual site and so having a presence on A&E is essential. Also branding from the A&E stores could act as a advertising channel to point people towards my own site. I often will look at the actual websites of business sellers when buying from A&E.

I don't think many people buying on eBay and Amazon pay much attention to your brand. It would probably make sense to list your products there but do so at a profitable price point. You may get fewer sales but at least you should be making money.

 
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