On the website....
1. The homepage main images aren't clickable but look like they should be.
2. There's no call to action - to get you to register, get a quote, give you a call etc etc
3. The profile page lit up every alarm bell, it is obvious that your old company has gone under. I wouldn't trust my stock to a company that might be in financial difficulties and I don't care about your work experience roles. I would suggest rewriting it to emphasise the highly capable *team* and their extensive international logistics experience.
On the business side, and what's important....
1. You need to offer predictable packing timelines - if I run a store that offers next day, you need to pick within an hour and dispatch.
2. Delivery. People are wise to Interparcel and Parcel2Go and other shipping aggregators. Your courier services would have to be competitive and I'd be annoyed to see the fulfilment partner making money off my delivery costs.
For a lot of retailers shipping lowish value items in high volume, couriers aren't really the way to go.
Tracking with Royal Mail is awful unless Special Delivery, can you offer UK Mail?
3. Some stock is perishable - do you have policies to ship oldest stock first?
4. Sometimes products have to be put into kits - e.g. Christmas bundles, travel kits etc. Can companies ship products for you to package appropriately for the same cost?
5. I don't want to be hit by unexpected fees. My preference is working out a deal based on projections....if they are wide of the mark as judged over a few months, then it gets renegotiated...but I don't suddenly want a monthly bill to jump from £500 to £10K - the costs need to be stable and predictable.
6. Tracking....couldn't see a reference to it. It is crucial the merchant has all the available information to be able to talk to the customer if something goes wrong.
7. Integrations and back office - need to see more info, ideally a video demo or screen shots. I worked with a fulfillment company that offered 24 hour access, but in reality its systems were so dreadful, we had to call up beforehand to let them know we were going to attempt to access it.
8. Pricing & Signup page makes no sense to me. I thought you were offering warehouse fulfillment services and instead you're going to build my website and charge me £60 a month for a shelf and an hour of picking time?
I don't know how many products you can pick in an hour - I only want to know how many shipments you will get out at what cost - and personally, I don't really want to pay for space or storage. The real cost driver is the staff who pick and pack - but that's your issue not mine - I only care about shipments.
And....despite it being a sign-up page there was no option to sign-up.
I've been as critical as I can to help out - I think if you can get the pricing model sorted and can offer various guarantees about service, then you could have a really cool business.